MAGIC FOUNDRY LIMITED

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Accounting basis

FRS 102

Reporting scope

Consolidated group

Auditor

RSM UK Audit LLP

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the group's ability to continue as a going concern for a period of at least twelve months from when the original financial statements were authorised for issue.”

Group structure

1. MAGIC FOUNDRY LIMITED · parent
   1. Ooni Inc. 88% · United States · sale and distribution of pizza ovens and related accessories
   2. Ooni GmbH 88% · Germany · sale and distribution of pizza ovens and related accessories
   3. Ooni Pty Limited 88% · Australia · sale and distribution of pizza ovens and related accessories
   4. Ooni NZ Limited 88% · New Zealand · sale and distribution of pizza ovens and related accessories
   5. Ooni Canada Inc 88% · Canada · sale and distribution of pizza ovens and related accessories
   6. Ooni SAS 88% · France · local sale and marketing or quality control activities for the Ooni Group
   7. Ooni Srl 88% · Italy · local sale and marketing or quality control activities for the Ooni Group
   8. Ooni Finland Oy 88% · Finland · local sale and marketing or quality control activities for the Ooni Group
   9. Ooni International Trading Shanghai Co., Ltd 88% · China · local sale and marketing or quality control activities for the Ooni Group
   10. Ooni AB 88% · Sweden · local sale and marketing or quality control activities for the Ooni Group
   11. Ooni Norway AS 88% · Norway · local sale and marketing or quality control activities for the Ooni Group
   12. Magic Foundry Venture 1 Limited 100% · United Kingdom · dormant company

Significant events

• “2024 was a year of consolidation and operational improvement following the challenging trading conditions of 2022 and 2023.”
• “In 2024 we launched Koda 2 Max, our first 24" oven, alongside further accessories.”
• “In 2025, tariff increases on goods entering the US raised prices and eroded gross margin.”
• “In 2024, two new offices have been added to the portfolio: Sweden and Shanghai.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

2

last 12 months

Capital events

0

last 24 months

Officers appointed

0

last 12 months

Officers resigned

0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

• Turnover

  -23.6%

  £157,553,030 → £120,437,502

• Cash

  +82.8%

  £7,054,094 → £12,895,861

• Net assets

  -19.6%

  £36,258,393 → £29,161,029

• Employees

  -31.4%

  354 → 243

• Operating profit

  +1.5%

  -£5,970,739 → -£5,881,427

• Profit before tax

  +20.6%

  -£7,726,351 → -£6,135,679

• Wages

  -11.1%

  £18,540,639 → £16,481,687

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers