WE ARE LUXE LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2025-12-14
Overdue
Watchouts
Cash
£2M
+8% vs 2023
Net assets
£32M
-12.7% vs 2023
Employees
92
+15% vs 2023
Profit before tax
-£5M
-136.2% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Confirmation statement overdue
Due 2025-12-14.
-
3 officer resignations in last 12 months
Multiple officers have left the board recently — see the People section for who.
Name history
Renamed 1 time since incorporation
- WE ARE LUXE LIMITED 2015-05-05 → present
- MB COSMETICS LIMITED 2011-11-08 → 2015-05-05
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £89,533,173 | £34,242,123 | |
| Operating profit | £13,755,321 | -£4,985,303 | |
| Profit before tax | £13,762,177 | -£4,985,303 | |
| Net profit | £10,868,113 | -£4,628,395 | |
| Cash | £1,439,135 | £1,554,837 | |
| Total assets less current liabilities | £36,658,777 | £31,733,037 | |
| Net assets | £36,361,432 | £31,733,037 | |
| Equity | £36,361,432 | £31,733,037 | |
| Average employees | 80 | 92 | |
| Wages | £7,200,410 | £2,199,118 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 15.4% | -14.6% | |
| Net margin | 12.1% | -13.5% | |
| Return on capital employed | 37.5% | -15.7% | |
| Gearing (liabilities / total assets) | 36.8% | 53.3% | |
| Current ratio | 2.65x | 1.82x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- RSM UK Audit LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Group structure
- WE ARE LUXE LIMITED · parent
- Future Beauty Labs EU Limited 99%
Significant events
- “Following the sale of the BYOMA intellectual property and certain assets to BYOMA Limited, a fellow subsidiary of Future Beauty Holdings Limited in December 2023, goods are sold under three main brands; Tan Luxe, Isle of Paradise and Tanologist.”
- “Following the year ended 31 December 2024, sales relating to remaining brands will be recognised through a sister entity, Paris Presents UK Limited, and its parent entity, Paris Presents Inc, and all stock will transfer to these entities. We are Luxe Limited will continue to trade the IP brands with group entities whilst retaining the contracts with distributors going forward.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 12 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| ATENCIO, Joseph Edmund | Director | 2024-05-08 | Mar 1959 | American |
| ROGERS JR, James Eugene | Director | 2025-10-20 | Jul 1966 | American |
| SCHMALTZ, Dana Larkin | Director | 2024-05-08 | Mar 1967 | American |
| YANAGI, Tad | Director | 2024-05-08 | Apr 1978 | American |
Show 12 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ELRICK, Marc | Secretary | 2011-11-08 | 2016-11-30 |
| HEGARTY, Dayle | Secretary | 2016-11-30 | 2020-05-15 |
| APPLETON, Kirsten Fiona | Director | 2018-12-01 | 2021-07-22 |
| DONOVAN, Michael John | Director | 2022-06-09 | 2025-10-17 |
| ELRICK, Marc Joseph | Director | 2011-11-08 | 2025-09-09 |
| FIORE, Maria Rosselli | Director | 2020-05-15 | 2022-04-16 |
| FRIEDLANDER, Jordan | Director | 2024-05-08 | 2025-03-28 |
| GEORGE, William Bedford | Director | 2020-05-15 | 2021-01-31 |
| HEGARTY, Brendan John Christopher | Director | 2011-11-08 | 2020-05-15 |
| LIVINGSTONE, Joanna Elizabeth | Director | 2016-11-30 | 2020-05-15 |
| OSBORN, Hamish Duncan Adam | Director | 2021-09-01 | 2025-09-09 |
| STAMMER, James V | Director | 2021-01-31 | 2024-05-08 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Future Beauty Holdings Limited | Corporate entity | Shares 75–100% | 2020-05-15 | Active |
| Mr Brendan John Christopher Hegarty | Individual | Shares 25–50%, Voting 25–50% | 2016-04-06 | Ceased 2020-05-15 |
| Mr Marc Elrick | Individual | Shares 50–75%, Voting 50–75%, Appoints directors | 2016-04-06 | Ceased 2020-05-15 |
Filing timeline
Last 20 of 94 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-17 | RP01AP01 | officers | Replacement filing of director appointment with name | |
| 2026-02-27 | RP01AP01 | officers | Replacement filing of director appointment with name | |
| 2026-02-25 | CH01 | officers | Change person director company with change date | |
| 2026-02-20 | RP01AP01 | officers | Replacement filing of director appointment with name | |
| 2025-12-18 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-10-30 | AP01 | officers | Appoint person director company with name date | |
| 2025-10-30 | TM01 | officers | Termination director company with name termination date | |
| 2025-10-08 | AA | accounts | Accounts with accounts type full | |
| 2025-09-12 | TM01 | officers | Termination director company with name termination date | |
| 2025-09-12 | TM01 | officers | Termination director company with name termination date | |
| 2025-05-08 | TM01 | officers | Termination director company with name termination date | |
| 2025-02-27 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2025-02-27 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-12-17 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-09-20 | AA | accounts | Accounts with accounts type full | |
| 2024-05-16 | AP01 | officers | Appoint person director company with name date | |
| 2024-05-16 | AP01 | officers | Appoint person director company with name date | |
| 2024-05-16 | AP01 | officers | Appoint person director company with name date | |
| 2024-05-16 | AP01 | officers | Appoint person director company with name date | |
| 2024-05-15 | TM01 | officers | Termination director company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 11
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 3
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-61.8%
£89,533,173 £34,242,123
-
Cash
+8%
£1,439,135 £1,554,837
-
Net assets
-12.7%
£36,361,432 £31,733,037
-
Employees
+15%
80 92
-
Operating profit
-136.2%
£13,755,321 -£4,985,303
-
Profit before tax
-136.2%
£13,762,177 -£4,985,303
-
Wages
-69.5%
£7,200,410 £2,199,118
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers