BAHLSEN LLP

1. BAHLSEN LLP 2010-11-30 → present
2. BAHLSEN MANAGEMENT LLP 2010-11-10 → 2010-11-30
3. BAHLSEN LLP 2010-10-26 → 2010-11-10

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Accounting basis

FRS 102

Reporting scope

Standalone (parent only)

Auditor

Forvis Mazars LLP

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“As a result, the Members believe that the LLP has adequate resources to meet its liabilities as they fall due for a period of not less than 12 months from the approval of these financial statements, and therefore continue as a going concern for the foreseeable future. Accordingly, the Members have concluded that it is appropriate to prepare the financial statements on a going concern basis.”

Significant events

• “The sweet biscuit market which Bahlsen LLP operates within continues to perform positively and has increased in value year on year by 4% to £3.4bn, with units stable increasing slightly by 0.6%.”
• “The total of the Bahlsen brand in value year or year was marginally down by 0.2% to £46.8m, but in contrast units declined 10%.”
• “The average price per pack in the market of a Bahlsen biscuit increased 11% year on year to £1.47 reflecting our commitment to price increases and protecting the margins of the business.”
• “During 2024, the management team decided to increase advertising expenditure by £0.9m to £2.4m in order to invest further into the Bahslen brand and its assets.”
• “Bahlsen LLP turnover has increased from £36.8 in 2023 to £39.7m in 2024 representing an 8% improvement.”
• “The market data showed a decline of 10% in units (2024 vs 2023), which was replicated by our volume in tons declining 13%. This was solely as a result of successfully implementing two separate price increases to our customers during 2024 consequently lowering customer demand.”
• “The gross profit margin increased by 4 percentage points year on year, but this was slightly masked by the fact we had a benefit of lower transfer pricing in the first half of the year which outweighed the higher costs in the second half.”
• “Price increases were imperative as the cost of the raw material of Cocoa surged during 2024.”
• “Bahlsen's Private Label business increased to £8.5m in 2024, from £6.2m in 2023.”
• “Branded turnover rose to £31.3m from £30.6m in 2023.”
• “The number one Bahlsen brand continued to be Choco Leibniz, but with increased competition in the category in particular from Lu and Foxes, sales declined slightly by 2% from £15.4m in 2023 to £15.1m in 2024.”
• “Bahlsen's second pillar brand, PICK UP! witnessed another record year. On the back of an impressive 2023, PICK UP! increased a further 17% in 2024, with annual turnover of £12.8m (2023; £10.9m).”
• “Bahlsen brand experienced an overall downturn in tonnage in 2024 of -828 tons (-13% vs 2023).”
• “We also continued to expand our portfolio of new wholesale customers during 2024, adding 26 tons and additional turnover of £166k, but ended our contract with our Scottish wholesale partners after a disappointing performance. Looking ahead, we have now partnered up with Portion Solutions, a distributor who specialise in the foodservice sector where we currently have little engagement.”
• “Food and catering inflation stabilised during 2024, falling to 3% in December 2024... Cocoa prices were extremely volatile.”
• “Two price increases were successfully implemented in January and July 2024.”
• “In October 2022, the government introduced new legislation surrounding the sale of High Fat Sugar and Salt products...”
• “Further legislation is due in October 2025 (potentially delayed until January 2026) prohibiting TV advertising before the 9pm watershed, and a total ban for paid online advertising.”
• “In October 2024, the UK Government laid the new Producer Responsibility Obligations (Packaging and Packaging Waste) Regulations 2024... in January 2025 EPR superceded the previous 2007 Packaging Waste Regulations, and consequently the organisation will be liable to increased obligations and fees which could be in the region of £300,000.”
• “There are no events subsequent to the reporting date that require disclosure.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

2

last 12 months

Capital events

0

last 24 months

Officers appointed

0

last 12 months

Officers resigned

0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

• Turnover

  +7.9%

  £36,845,174 → £39,745,610

• Cash

  -61.4%

  £477,440 → £184,268

• Net assets

  +62.2%

  £4,745,805 → £7,696,335

• Employees

  0%

  24 → 24

• Operating profit

  +95.4%

  £1,465,832 → £2,864,742

• Profit before tax

  +93.3%

  £1,526,363 → £2,950,530

• Wages

  -5.8%

  £1,707,631 → £1,609,014

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers