WHOWHATWHEREWHENWHY
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Next accounts due
2026-12-31 (in 7mo)
Last filed for 2025-03-31
Confirmation statement due
2027-02-22 (in 9mo)
Last made up 2026-02-08
Watchouts
None on the register
Cash
£431K
-35.3% vs 2024
Net assets
£3M
-14.7% vs 2024
Employees
49
-5.8% vs 2024
Profit before tax
-£535K
+22.7% vs 2024
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2025-03-31
| Metric | Trend | 2024-03-31 | 2025-03-31 |
|---|---|---|---|
| Turnover | £3,880,613 | £3,471,901 | |
| Operating profit | -£692,195 | -£535,255 | |
| Profit before tax | -£692,195 | -£535,255 | |
| Net profit | -£692,195 | -£535,255 | |
| Cash | £664,937 | £430,507 | |
| Total assets less current liabilities | £3,646,894 | £3,111,639 | |
| Net assets | £3,646,894 | £3,111,639 | |
| Equity | £3,646,894 | £3,111,639 | |
| Average employees | 52 | 49 | |
| Wages | £1,372,952 | £1,387,372 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-03-31 | 2025-03-31 |
|---|---|---|---|
| Operating margin | -17.8% | -15.4% | |
| Net margin | -17.8% | -15.4% | |
| Return on capital employed | -19.0% | -17.2% | |
| Gearing (liabilities / total assets) | 14.3% | 16.3% | |
| Current ratio | 2.51x | 2.42x | |
| Interest cover | -16.25x | -13.88x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Moore (N.I.) LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the trustees' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.”
Group structure
- WHOWHATWHEREWHENWHY · parent
- whowhatwherewehnwhyonline Limited 100%
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 36 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| GILLEN, Julie-Anne | Secretary | 2018-02-28 | — | — |
| KENNEDY, Richard Darragh, Professor | Director | 2025-05-19 | Sep 1970 | British |
| MAGEE, Miriam Catherine | Director | 2017-08-22 | Jan 1955 | Irish |
| MILLS, Jeremy Victor Stratton | Director | 2017-08-22 | Aug 1966 | British |
Show 36 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| MONTGOMERY, Sally Sarah Jane, Dr | Secretary | 2000-02-08 | 2012-03-31 |
| PAYNE, Antony | Secretary | 2012-03-31 | 2018-02-28 |
| APSLEY, Norman, Dr | Director | 2012-06-25 | 2013-05-01 |
| BEERS, Carol Linda | Director | 2002-08-16 | 2006-06-27 |
| BELL, Fergus Hanna | Director | 2000-05-30 | 2002-08-09 |
| BENNETT, Maureen Elizabeth Jane, Dr | Director | 2012-06-25 | 2013-05-01 |
| BICKER, Reginald Harvey, Lt Colonel | Director | 2006-06-27 | 2012-03-31 |
| BLOOMFIELD, Kenneth Percy, Sir | Director | 2002-08-16 | 2006-06-27 |
| CARVILL, Patrick | Director | 2008-09-30 | 2012-03-31 |
| COOKE, William Timothy | Director | 2003-10-21 | 2012-03-31 |
| DOYLE, Adrian Peter | Director | 2018-11-19 | 2025-03-26 |
| ELLIOTT, Claire Louise | Director | 2000-02-08 | 2000-05-30 |
| ELLIOTT, Margaret Mary | Director | 2000-05-30 | 2008-12-16 |
| FITZPATRICK, Robert Oliver | Director | 2012-03-31 | 2014-09-22 |
| FLANAGAN, Patricia Mary | Director | 2006-06-24 | 2008-09-30 |
| GILLIES, Wendy Siobhan | Director | 2014-09-22 | 2017-06-12 |
| HARRISON, Timothy, Professor | Director | 2013-05-01 | 2025-03-12 |
| HARVEY, Daniel Edward | Director | 2002-08-16 | 2012-03-31 |
| HOULIHAN, Michael Patrick | Director | 2000-05-30 | 2003-04-15 |
| JAMISON, David Elliott | Director | 2000-02-08 | 2000-05-30 |
| KEEGAN, Geraldine Mary Marcella, Dame | Director | 2006-06-27 | 2012-03-31 |
| KELLY, Joe | Director | 2008-10-24 | 2010-09-17 |
| MCCONNELL, Francis Gregory | Director | 2015-04-20 | 2022-03-15 |
| MCKEE, Marshall John | Director | 2003-04-15 | 2009-09-25 |
| MCMINN, John Richard Browne | Director | 2008-10-24 | 2012-03-31 |
| MONTGOMERY, William Howard Clive | Director | 2000-05-30 | 2004-11-26 |
| MOORE, John David William | Director | 2008-09-30 | 2012-03-31 |
| MURPHY, Richard Alexus | Director | 2012-03-31 | 2017-08-22 |
| NOLAN, Thomas | Director | 2000-05-30 | 2002-08-09 |
| O'MULLAN, Catherine Anne, Dr | Director | 2018-12-17 | 2025-03-12 |
| O'MULLAN, Catherine Anne, Dr | Director | 2013-05-01 | 2018-12-17 |
| OSBORNE, Wendy Eleanor | Director | 2008-09-30 | 2012-03-31 |
| PAYNTER, Edwin Richard | Director | 2020-10-01 | 2022-05-11 |
| PEOPLES, Margaret Anne | Director | 2008-09-30 | 2012-03-31 |
| PORTER, David Eric | Director | 2012-03-31 | 2015-04-20 |
| WALKER, Norman Alastair, Dr | Director | 2002-08-16 | 2012-03-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| The Odyssey Trust Company Limited | Corporate entity | Shares 75–100% | 2016-04-07 | Active |
Filing timeline
Last 20 of 163 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-02-11 MA Memorandum articles
- 2025-02-11 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-02-16 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-12-05 | AA | accounts | Accounts with accounts type group | |
| 2025-05-20 | AP01 | officers | Appoint person director company with name date | |
| 2025-03-26 | TM01 | officers | Termination director company with name termination date | |
| 2025-03-14 | TM01 | officers | Termination director company with name termination date | |
| 2025-03-12 | TM01 | officers | Termination director company with name termination date | |
| 2025-02-11 | MA | incorporation | Memorandum articles | |
| 2025-02-11 | RESOLUTIONS | resolution | Resolution | |
| 2025-02-10 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-12-05 | AA | accounts | Accounts with accounts type group | |
| 2024-02-09 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-12-08 | AA | accounts | Accounts with accounts type group | |
| 2023-02-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-12-12 | AA | accounts | Accounts with accounts type group | |
| 2022-05-11 | TM01 | officers | Termination director company with name termination date | |
| 2022-03-18 | TM01 | officers | Termination director company with name termination date | |
| 2022-02-09 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-01-13 | AA | accounts | Accounts with accounts type group | |
| 2021-02-09 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-01-19 | AA | accounts | Accounts with accounts type group |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-03-31 vs 2024-03-31
-
Turnover
-10.5%
£3,880,613 £3,471,901
-
Cash
-35.3%
£664,937 £430,507
-
Net assets
-14.7%
£3,646,894 £3,111,639
-
Employees
-5.8%
52 49
-
Operating profit
+22.7%
-£692,195 -£535,255
-
Profit before tax
+22.7%
-£692,195 -£535,255
-
Wages
+1.1%
£1,372,952 £1,387,372
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers