SMARTS (NI) LIMITED
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Next accounts due
2026-11-30 (in 6mo)
Last filed for 2025-02-28
Confirmation statement due
2026-07-14 (in 2mo)
Last made up 2025-06-30
Watchouts
None on the register
Cash
£910K
-32.2% vs 2024
Net assets
£19M
+20.6% vs 2024
Employees
154
+11.6% vs 2024
Profit before tax
£4M
-14.7% vs 2024
Name history
Renamed 4 times since incorporation
- SMARTS (NI) LIMITED 2006-05-03 → present
- IAS SMARTS (NI) LIMITED 2004-11-12 → 2006-05-03
- CITIGATE NORTHERN IRELAND LIMITED 1999-04-26 → 2004-11-12
- BURNSIDE CITIGATE COMMUNICATIONS LIMITED 1995-05-09 → 1999-04-26
- ALAN BURNSIDE COMMUNICATIONS LIMITED 1990-03-08 → 1995-05-09
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2025-02-28
| Metric | Trend | 2024-02-29 | 2025-02-28 |
|---|---|---|---|
| Turnover | £26,729,000 | £24,408,000 | |
| Operating profit | £4,142,000 | £3,539,000 | |
| Profit before tax | £4,129,000 | £3,523,000 | |
| Net profit | £4,203,000 | £3,183,000 | |
| Cash | £1,342,000 | £910,000 | |
| Total assets less current liabilities | £15,685,000 | £18,828,000 | |
| Net assets | £15,418,000 | £18,601,000 | |
| Equity | £15,418,000 | £18,601,000 | |
| Average employees | 138 | 154 | |
| Wages | £7,805,000 | £7,823,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-02-29 | 2025-02-28 |
|---|---|---|---|
| Operating margin | 15.5% | 14.5% | |
| Net margin | 15.7% | 13.0% | |
| Return on capital employed | 26.4% | 18.8% | |
| Current ratio | 2.58x | 3.78x | |
| Interest cover | 318.62x | 221.19x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Grant Thornton UK LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The directors believe that it is appropriate to adopt the going concern basis of accounting in preparing the financial statements. The going concern period assessed covers the period up to 31 August 2026. The company reported a net profit during the year and has a net asset position as at 28 February 2025.”
Significant events
- “On 1 March 2024, the trade and net assets of the 'Smarts Scotland' division of Stein IAS Holdings Limited, a fellow wholly owned subsidiary within the MSQ Group, were transferred to the Company at net book value and fair value of the trade and net assets.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 22 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| ARLOW, Pippa | Director | 2000-05-11 | Apr 1960 | British |
| CAMPBELL, Andrew Thomas | Director | 2003-07-04 | Jul 1969 | British |
| REID, Peter David | Director | 2011-07-28 | Oct 1974 | British |
| YARDLEY, Daniel John | Director | 2013-08-05 | Nov 1977 | British |
Show 22 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BRIGDEN, Colin John | Secretary | 2009-12-01 | 2011-11-21 |
| BUTTERWORTH, Michael Guy | Secretary | 1990-03-08 | 2005-05-13 |
| CLARKE, Martin John | Secretary | 2007-07-01 | 2009-11-30 |
| LEES, Jennifer Kathryn | Secretary | 2005-05-13 | 2005-10-31 |
| SHAH, Ashish | Secretary | 2011-11-21 | 2020-09-11 |
| WINFIELD, Bruce Malcolm | Secretary | 2005-10-31 | 2011-03-21 |
| BURNS, Graeme Ian, Mr. | Director | 2005-10-31 | 2009-06-30 |
| BURNSIDE, Alan | Director | 1990-03-08 | 2003-07-31 |
| BUTTERWORTH, Michael Guy | Director | 2002-10-09 | 2005-05-13 |
| FETHERSTON, Leontia | Director | 2000-05-11 | 2023-06-06 |
| HOLMES, Michael | Director | 1990-03-08 | 2002-12-22 |
| MCGRADY, Francis Emmanuel | Director | 2003-07-04 | 2009-12-31 |
| NICHOLS, Richard Stephen | Director | 2001-09-25 | 2005-10-31 |
| SELMAN, Roger Malcolm | Director | 2005-05-13 | 2005-10-31 |
| STEEDS, Kevin Barrie | Director | 1990-03-08 | 2001-09-12 |
| WATSON, Alan | Director | 2010-05-01 | 2015-12-31 |
| WATSON, Alan | Director | 1990-03-08 | 2010-05-01 |
| WINFIELD, Bruce Malcolm | Director | 2009-06-08 | 2011-03-21 |
| WRIGHT, David Ernest | Director | 1990-03-08 | 2002-10-09 |
| WRIGHT, Dean Anthony | Director | 2011-05-03 | 2013-05-31 |
| YARDLEY, Daniel John | Director | 2013-08-06 | 2013-08-06 |
| YOUNG, Sarah Belinda | Director | 2009-01-02 | 2010-08-27 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Msq Partners Ltd | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-10-26 | Active |
Filing timeline
Last 20 of 178 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-09-26 | AA | accounts | Accounts with accounts type full | |
| 2025-06-30 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-10-29 | AA | accounts | Accounts with accounts type full | |
| 2024-07-10 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-27 | AA | accounts | Accounts with accounts type small | |
| 2023-07-03 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-07-03 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-06-30 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-06-16 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2023-06-16 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2023-06-16 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2023-06-14 | TM01 | officers | Termination director company with name termination date | |
| 2022-10-19 | AA | accounts | Accounts with accounts type small | |
| 2022-07-01 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-10-01 | AA | accounts | Accounts with accounts type full | |
| 2021-06-30 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-06-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-06-07 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2021-05-24 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2020-10-05 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-02-28 vs 2024-02-29
-
Turnover
-8.7%
£26,729,000 £24,408,000
-
Cash
-32.2%
£1,342,000 £910,000
-
Net assets
+20.6%
£15,418,000 £18,601,000
-
Employees
+11.6%
138 154
-
Operating profit
-14.6%
£4,142,000 £3,539,000
-
Profit before tax
-14.7%
£4,129,000 £3,523,000
-
Wages
+0.2%
£7,805,000 £7,823,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers