SEEDTAG ADVERTISING
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Cash
£20M
+136.2% vs 2023
Net assets
£40M
+51.6% vs 2023
Employees
358
+18.9% vs 2023
Profit before tax
£1M
+126.2% vs 2023
Net assets
2-year trend · vs Unclassified median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £103,741,234 | £130,989,973 | |
| Operating profit | -£2,122,220 | £1,676,123 | |
| Profit before tax | -£5,340,106 | £1,396,836 | |
| Net profit | -£3,854,361 | £1,477,446 | |
| Cash | £8,377,880 | £19,789,331 | |
| Total assets less current liabilities | — | — | |
| Net assets | £26,697,723 | £40,462,913 | |
| Equity | £26,697,723 | £40,462,913 | |
| Average employees | 301 | 358 | |
| Wages | £34,335,233 | £31,299,920 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | -2.0% | 1.3% | |
| Net margin | -3.7% | 1.1% | |
| Gearing (liabilities / total assets) | 81.2% | 73.6% | |
| Current ratio | 0.83x | 0.81x | |
| Interest cover | -0.83x | 0.57x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- Spanish GAAP
- Reporting scope
- Standalone (parent only)
- Auditor
- Deloitte Auditores, S.L.
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“We conclude on the appropriateness of the use by the directors of the going concern basis of accounting and, based on the audit evidence obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the Company’s ability to continue as a going concern.”
Group structure
- SEEDTAG ADVERTISING · parent
- Seedtag Advertising S.L., S.A. de CV (*) 100%
- Seedtag Publicidade Ltda. 100%
- Seedtag Advertising US, LLC 100%
- Seedtag Advertising Colombia SAS 100%
- Seedtag Advertising Chile S.p.A 100%
- Keymantics SAS 100%
- Seedtag Advertising Germany Gmbh 100%
Significant events
- “On 30 November 2020 the Company acquired the company AtomikAd (Italian company) for which goodwill of 2,357,206 euros arose.”
- “On 12 July 2022 the Company acquired the French company Keymantics, SAS, a business combination that gave rise to goodwill of 7,187,968 euros.”
- “On 31 October 2023, the Company carried out the merger by absorption of the entity Keymantics, SAS, effective as of that date.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
10 active · 2 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| CASAL OVALLE, Luis Gabriel | Secretary | 2021-12-16 | — | — |
| GLEASON SR, Brian Mcdonald | Director | 2025-08-01 | Nov 1972 | American |
| GOLANT, Farah Ramzan | Director | 2025-08-01 | May 1964 | British |
| LLORENTE, Gonzalo Santos | Director | 2025-08-01 | Jun 1978 | Spanish |
| NIETO RIERA, Albert | Director | 2017-08-29 | May 1985 | Spanish |
| POYATOS GUTIERREZ, Jorge | Director | 2017-08-29 | Feb 1983 | Spanish |
| SCHREMPER, Ralf | Director | 2025-08-01 | Jul 1972 | German |
| SORIA, Ramon Maria Arocena | Director | 2025-08-01 | Feb 1982 | Spanish |
| WEISS, Uwe | Director | 2025-08-01 | Mar 1966 | German |
| WHIPPLE, Brain Harrison | Director | 2025-08-01 | Nov 1965 | American |
Show 2 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| DUTILH CARVAJAL, Isabel | Secretary | 2017-08-29 | 2021-12-16 |
| ROMERO GALLARDO, Victor Manuel | Director | 2017-08-29 | 2021-09-14 |
Ownership
Persons with significant control
Filing timeline
Last 20 of 26 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-11-19 | AA | accounts | Accounts with accounts type full | |
| 2025-09-24 | OSAP01 | officers | Appoint person director overseas company with name appointment date | |
| 2025-09-16 | OSAP01 | officers | Appoint person director overseas company with name appointment date | |
| 2025-09-16 | OSAP01 | officers | Appoint person director overseas company with name appointment date | |
| 2025-09-16 | OSAP01 | officers | Appoint person director overseas company with name appointment date | |
| 2025-08-29 | OSAP01 | officers | Appoint person director overseas company with name appointment date | |
| 2025-08-29 | OSAP01 | officers | Appoint person director overseas company with name appointment date | |
| 2025-08-29 | OSAP01 | officers | Appoint person director overseas company with name appointment date | |
| 2024-09-18 | AA | accounts | Accounts with accounts type full | |
| 2024-05-29 | OSCH01 | other | Change company details by uk establishment overseas company with change details | |
| 2023-12-19 | AA | accounts | Accounts with accounts type full | |
| 2022-10-12 | AA | accounts | Accounts with accounts type full | |
| 2022-08-03 | OSCH01 | other | Change company details by uk establishment overseas company with change details | |
| 2022-04-06 | OSTM01 | officers | Termination person director overseas company with name termination date | |
| 2022-04-06 | OSAP03 | officers | Appoint person secretary overseas company with appointment date | |
| 2022-04-06 | OSTM02 | officers | Termination person secretary overseas company with name termination date | |
| 2021-11-10 | AA | accounts | Accounts with accounts type full | |
| 2021-04-06 | OSCH02 | other | Change company details overseas company with change details | |
| 2021-04-06 | OSCH02 | other | Change company details overseas company | |
| 2021-04-06 | OSCH02 | other | Change company details overseas company |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 8
- Capital events
- 0
- Officers appointed
- 7
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+26.3%
£103,741,234 £130,989,973
-
Cash
+136.2%
£8,377,880 £19,789,331
-
Net assets
+51.6%
£26,697,723 £40,462,913
-
Employees
+18.9%
301 358
-
Operating profit
+179%
-£2,122,220 £1,676,123
-
Profit before tax
+126.2%
-£5,340,106 £1,396,836
-
Wages
-8.8%
£34,335,233 £31,299,920
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers