DEFINITION GROUP LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-01-03 (in 8mo)
Last made up 2025-12-20
Watchouts
None on the register
Cash
£2M
+3% vs 2023
Net assets
-£8M
-154.5% vs 2023
Employees
96
-4% vs 2023
Profit before tax
-£5M
-130.1% vs 2023
Name history
Renamed 1 time since incorporation
- DEFINITION GROUP LIMITED 2023-11-13 → present
- DEFINITION GROUP HOLDINGS LIMITED 2022-06-23 → 2023-11-13
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £12,199,304 | £11,654,499 | |
| Operating profit | -£305,078 | -£3,133,177 | |
| Profit before tax | -£2,135,561 | -£4,913,226 | |
| Net profit | -£1,987,694 | -£4,706,296 | |
| Cash | £1,764,400 | £1,817,801 | |
| Total assets less current liabilities | £15,559,736 | £12,249,318 | |
| Net assets | -£3,046,223 | -£7,752,519 | |
| Equity | -£3,046,223 | -£7,752,519 | |
| Average employees | 100 | 96 | |
| Wages | £4,610,213 | £4,773,769 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | -2.5% | -26.9% | |
| Net margin | -16.3% | -40.4% | |
| Return on capital employed | -2.0% | -25.6% | |
| Gearing (liabilities / total assets) | 115.2% | 151.7% | |
| Current ratio | 1.16x | 1.61x | |
| Interest cover | -0.17x | -1.75x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Brown Butler
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In light of the above factors, and after making appropriate enquiries and considering uncertainties currently affecting the economic environment, the directors have a reasonable expectation that the Company and Group has adequate resources to continue to operate for the foreseeable future. The directors therefore continue to adopt the going-going concern basis in preparing the annual financial statements.”
Group structure
- DEFINITION GROUP LIMITED · parent
- Definition Agency Limited 100%
- OTM UK Limited 100%
- Definition Agency Group Limited 100%
- Limelight Public Relations Limited 100%
- Definition Group Holdings Limited 100%
- Words&Pictures (Commercial) Limited 100%
- Redhouse Lane Communications Ltd 100%
- SCHWA Consulting Limited 100%
- Brand Vista Limited 100%
- Continuous Process Improvements Ltd 100%
- Strategy Alignment Limited 100%
- Business Strategy Alignment Limited 100%
- The Brand Alignment Company Ltd 100%
- TQMI Limited 100%
- TQM International Limited 100%
- Topline Holdings Limited 100%
- Topline Communications Limited 100%
- OTM Group Limited 100%
- Dragon DI Limited 100%
- BatonCo2018 Limited 100%
Significant events
- “After making a number of acquisitions in recent years, we took the decision in 2024 to concentrate on consolidating and integrating existing businesses and therefore did not make any further acquisitions during 2024.”
- “2024 also saw the creation of a revitalised Board of Directors, with reporting lines that reflect the new operating model, and this development was formalised in January 2025.”
- “The Group made a loss after tax for the 2024 year of £4.7m, this was not reflective of the Group's general trading performance, given non-cash interest of £1.2m, impairment of goodwill of £2.6m and goodwill amortisation of £1.7m incurred as a result of the Group's wider buy-and-build M&A strategy.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
6 active · 3 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BLOOMFIELD, Katherine | Director | 2025-01-09 | Apr 1990 | British |
| BODDY, James Martin | Director | 2025-01-09 | Dec 1964 | British |
| GERRY, Jennifer | Director | 2025-01-09 | Sep 1967 | British |
| SUMNALL, Adam James | Director | 2025-06-23 | Jan 1993 | British |
| TAYLOR, Neil Michael | Director | 2023-11-16 | Dec 1976 | British |
| VAUGHAN, Claire Louise | Director | 2022-08-01 | Feb 1973 | British |
Show 3 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BAKER, Heather Mary | Director | 2022-07-05 | 2024-03-31 |
| GRIFFIN, Rachel | Director | 2022-06-23 | 2025-06-27 |
| HOWES, Nigel Guy | Director | 2022-06-23 | 2023-10-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Miss Heather Mary Baker | Individual | Significant influence | 2022-07-09 | Ceased 2024-03-31 |
| Mr Nigel Guy Howes | Individual | Significant influence | 2022-06-23 | Ceased 2023-10-31 |
Filing timeline
Last 20 of 38 total filings
Material constitutional events — rename, articles re-file, resolution
- 2023-11-13 CERTNM Certificate change of name company
- 2023-11-13 CONNOT Change of name notice
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-01-08 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-10-07 | AA | accounts | Accounts with accounts type group | |
| 2025-06-27 | TM01 | officers | Termination director company with name termination date | |
| 2025-06-27 | AP01 | officers | Appoint person director company with name date | |
| 2025-01-28 | RP04AP01 | officers | Second filing of director appointment with name | |
| 2025-01-22 | AP01 | officers | Appoint person director company with name date | |
| 2025-01-22 | AP01 | officers | Appoint person director company with name date | |
| 2025-01-20 | AP01 | officers | Appoint person director company with name date | |
| 2025-01-03 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-09-11 | AA | accounts | Accounts with accounts type group | |
| 2024-06-24 | PSC08 | persons-with-significant-control | Notification of a person with significant control statement | |
| 2024-06-24 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2024-04-16 | TM01 | officers | Termination director company with name termination date | |
| 2024-03-27 | CH01 | officers | Change person director company with change date | |
| 2023-12-20 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-11-28 | AP01 | officers | Appoint person director company with name date | |
| 2023-11-14 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2023-11-14 | TM01 | officers | Termination director company with name termination date | |
| 2023-11-13 | CERTNM | change-of-name | Certificate change of name company | |
| 2023-11-13 | CONNOT | change-of-name | Change of name notice |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-4.5%
£12,199,304 £11,654,499
-
Cash
+3%
£1,764,400 £1,817,801
-
Net assets
-154.5%
-£3,046,223 -£7,752,519
-
Employees
-4%
100 96
-
Operating profit
-927%
-£305,078 -£3,133,177
-
Profit before tax
-130.1%
-£2,135,561 -£4,913,226
-
Wages
+3.5%
£4,610,213 £4,773,769
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers