MSA ADVERTISING LIMITED
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Next accounts due
2027-09-30 (in 1y)
Last filed for 2025-06-30
Confirmation statement due
2027-01-01 (in 8mo)
Last made up 2025-12-18
Watchouts
None on the register
Cash
£110K
+8,804.9% vs 2024
Net assets
£29M
+373.7% vs 2024
Employees
4
-33.3% vs 2024
Profit before tax
-£6M
-15.7% vs 2024
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2025-06-30
| Metric | Trend | 2024-06-30 | 2025-06-30 |
|---|---|---|---|
| Turnover | £135,392 | £258,916 | |
| Operating profit | -£516,297 | -£2,991,892 | |
| Profit before tax | -£5,208,979 | -£6,026,254 | |
| Net profit | -£5,208,979 | -£6,026,254 | |
| Cash | £1,240 | £110,421 | |
| Total assets less current liabilities | £2,309,523 | £54,820,591 | |
| Net assets | -£10,715,469 | £29,333,008 | |
| Equity | -£10,715,469 | £29,333,008 | |
| Average employees | 6 | 4 | |
| Wages | £389,551 | £959,903 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-06-30 | 2025-06-30 |
|---|---|---|---|
| Operating margin | -381.3% | -1155.5% | |
| Net margin | -3847.3% | -2327.5% | |
| Return on capital employed | -22.4% | -5.5% | |
| Current ratio | 0.03x | 2140.65x | |
| Interest cover | -0.11x | -0.74x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- SRLV Audit Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Group structure
- MSA ADVERTISING LIMITED · parent
- I-Media Advertising Ltd 100%
- Pitstop Advertising Limited 100%
Significant events
- “There have been no significant events affecting the company since the balance sheet date.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 4 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BLOOM, David Edward | Director | 2021-05-04 | Sep 1968 | British |
| JANKEL, Jacob | Director | 2024-09-11 | Jul 1995 | British |
| LEWIS, Jonathan | Director | 2021-03-09 | Jul 1963 | British |
Show 4 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ALLAN, Stephen David | Director | 2021-06-03 | 2024-09-11 |
| LUCKOCK, Nicholas Charles | Director | 2021-06-03 | 2024-09-11 |
| NAGGAR, Jonathan | Director | 2021-06-03 | 2024-09-11 |
| SWANN, Richard | Director | 2021-06-28 | 2024-09-11 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Cpm Bidco Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2024-09-11 | Active |
| Mr Jonathan Lewis | Individual | Shares 50–75%, Voting 50–75%, Appoints directors | 2021-03-09 | Ceased 2021-06-03 |
Filing timeline
Last 20 of 49 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-01-29 RESOLUTIONS Resolution
- 2024-01-29 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-11 | AA | accounts | Accounts with accounts type full | |
| 2026-04-01 | AA01 | accounts | Change account reference date company current extended | |
| 2026-01-12 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-03-18 | AA | accounts | Accounts with accounts type small | |
| 2025-02-20 | RP04CS01 | confirmation-statement | Second filing of confirmation statement with made up date | |
| 2025-02-14 | SH01 | capital | Capital allotment shares | |
| 2024-12-23 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-11-13 | SH01 | capital | Capital allotment shares | |
| 2024-10-10 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-09-24 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2024-09-23 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-23 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-23 | AP01 | officers | Appoint person director company with name date | |
| 2024-09-23 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-23 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-23 | PSC09 | persons-with-significant-control | Withdrawal of a person with significant control statement | |
| 2024-09-16 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-04-10 | AA | accounts | Accounts with accounts type small | |
| 2024-01-29 | RESOLUTIONS | resolution | Resolution | |
| 2024-01-29 | MA | incorporation | Memorandum articles |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 2
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-06-30 vs 2024-06-30
-
Turnover
+91.2%
£135,392 £258,916
-
Cash
+8,804.9%
£1,240 £110,421
-
Net assets
+373.7%
-£10,715,469 £29,333,008
-
Employees
-33.3%
6 4
-
Operating profit
-479.5%
-£516,297 -£2,991,892
-
Profit before tax
-15.7%
-£5,208,979 -£6,026,254
-
Wages
+146.4%
£389,551 £959,903
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers