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Next accounts due

2025-12-31

Overdue

Confirmation statement due

2027-02-06 (in 9mo)

Last made up 2026-01-23

Watchouts

3 items

Cash

£5K

-80.4% lowest in 3 filed years

Net assets

Equity attributable

Employees

0

-100% lowest in 5 filed years

Profit before tax

£0

+100% vs 2022

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Accounts

5-year trend · latest reflected 2023-12-31

Metric Trend 2019-12-312020-12-312021-12-312022-12-312023-12-31
Turnover
Operating profit
Profit before tax £450-£1,388,003£0
Net profit £364-£1,388,003£0
Cash £7,307£24,069£4,717
Total assets less current liabilities £999£999
Net assets £999£999
Equity £999£999£1,363-£1,386,640-£1,386,640
Average employees 33380
Wages £326,033£1,037,599£0

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Standalone (parent only)
Auditor
Azets
Audit opinion
Qualified
Going concern
Material uncertainty disclosed

“The company has net liabilities of £1,386,640 at 31 December 2023, it is therefore reliant on parental support. A subsidiary of WPP PLC has confirmed that the group indebtedness will not be called upon until after 30 September 2025, but not confirmed additional funding. This indicates a material uncertainty.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

2 active · 7 resigned

Name Role Appointed Born Nationality
KIMBERLEY, Simon Christopher Director 2021-03-31 Jun 1968 British
PADDON, Michelle Louise Director 2026-02-17 Sep 1978 British
Show 7 resigned officers
Name Role Appointed Resigned
CUMMINGS, Susan Ileen Director 2019-06-10 2022-07-22
EGGAR, Jonathan Neil Director 2022-07-22 2026-02-17
EWINGS, Scott Director 2019-07-08 2020-11-30
VEAL, Jason John Director 2019-04-13 2022-07-22
POTATO LONDON LTD Corporate Director 2019-04-13 2019-06-19
SUGAR CREATIVE STUDIO LTD Corporate Director 2019-04-13 2019-06-19
TINY REBEL GAMES LTD Corporate Director 2019-04-13 2019-06-19

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Wpp Group (Uk) Ltd Corporate entity Shares 50–75%, Voting 50–75% 2022-07-22 Active
Sugar Creative Studio Ltd Corporate entity Shares 25–50%, Voting 25–50%, Appoints directors 2019-04-13 Ceased 2022-07-22
Tiny Rebel Games Ltd Corporate entity Shares 25–50%, Voting 25–50%, Appoints directors 2019-04-13 Ceased 2022-07-22
Potato London Ltd Corporate entity Shares 25–50%, Voting 25–50%, Appoints directors 2019-04-13 Active

Filing timeline

Last 20 of 37 total filings

Date Type Category Description
2026-02-18 AP01 officers Appoint person director company with name date PDF
2026-02-17 TM01 officers Termination director company with name termination date PDF
2026-01-30 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-11-26 CH01 officers Change person director company with change date PDF
2025-01-29 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-11-18 AA accounts Accounts with accounts type full PDF
2024-07-03 AA accounts Accounts with accounts type full PDF
2024-02-01 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-02-01 RP04CS01 confirmation-statement Second filing of confirmation statement with made up date PDF
2023-01-24 CS01 confirmation-statement Confirmation statement with updates PDF
2022-10-19 PSC05 persons-with-significant-control Change to a person with significant control PDF
2022-10-08 AD01 address Change registered office address company with date old address new address PDF
2022-09-30 AA accounts Accounts with accounts type micro entity PDF
2022-07-27 PSC05 persons-with-significant-control Change to a person with significant control PDF
2022-07-26 AP01 officers Appoint person director company with name date PDF
2022-07-26 TM01 officers Termination director company with name termination date PDF
2022-07-26 TM01 officers Termination director company with name termination date PDF
2022-07-26 PSC02 persons-with-significant-control Notification of a person with significant control PDF
2022-07-26 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2022-07-26 PSC07 persons-with-significant-control Cessation of a person with significant control PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
4

last 12 months

Capital events
0

last 24 months

Officers appointed
1

last 12 months

Officers resigned
1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2022 → FY2023 · period ending 2023-12-31 vs 2022-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers

Official Companies House page