PURE ELECTRIC LIMITED
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Next accounts due
2026-11-27 (in 6mo)
Last filed for 2025-02-28
Confirmation statement due
2026-11-04 (in 6mo)
Last made up 2025-10-21
Watchouts
None on the register
Cash
£762K
-9.5% vs 2024
Net assets
-£55M
-12.3% vs 2024
Employees
38
-35.6% vs 2024
Profit before tax
-£6M
+18.4% vs 2024
Name history
Renamed 1 time since incorporation
- PURE ELECTRIC LIMITED 2020-10-06 → present
- PURE SCOOTERS LIMITED 2018-10-22 → 2020-10-06
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2025-02-28
| Metric | Trend | 2024-02-29 | 2025-02-28 |
|---|---|---|---|
| Turnover | £18,181,196 | £15,264,521 | |
| Operating profit | -£7,141,216 | -£5,814,480 | |
| Profit before tax | -£7,546,517 | -£6,159,431 | |
| Net profit | -£6,492,887 | -£6,002,220 | |
| Cash | £841,597 | £761,994 | |
| Total assets less current liabilities | -£48,646,839 | -£54,670,016 | |
| Net assets | -£48,845,770 | -£54,847,990 | |
| Equity | -£48,845,770 | -£54,847,990 | |
| Average employees | 59 | 38 | |
| Wages | £3,333,982 | £2,310,086 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-02-29 | 2025-02-28 |
|---|---|---|---|
| Operating margin | -39.3% | -38.1% | |
| Net margin | -35.7% | -39.3% | |
| Return on capital employed | 14.7% | 10.6% | |
| Current ratio | 0.26x | 0.23x | |
| Interest cover | -16.98x | -15.90x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Bishop Fleming Audit Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The directors have reviewed the cash requirements of the Group for the next 12 months and are comfortable working capital demands can be adequately managed with forecast cash and finance facility availability.”
Significant events
- “Performance was also impacted by a one-off product issue, now fully resolved. Our FY26 range is already demonstrating significantly improved reliability.”
- “Exceptional costs reduced by £0.3m to £0.4m following our decision to exit Pure-branded physical stores, bikes, and third-party scooters.”
- “This total is made up of costs associated with the closure of the Lovgad warehouse. These costs include stock loss, rent, staff costs, dilapidations and insurance costs.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 11 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| QUAYSECO LIMITED | Corporate Secretary | 2018-10-22 | — | — |
| NORRIS, Adam | Director | 2023-09-06 | May 1971 | British |
Show 11 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BOWLES, Martin Andrew | Director | 2019-10-15 | 2021-11-01 |
| CARROLL, Thomas Patrick | Director | 2019-02-26 | 2021-03-26 |
| DAVIS, Paul Mark | Director | 2021-02-05 | 2021-06-28 |
| DENIRO, Rebecca Elizabeth | Director | 2021-03-26 | 2022-08-25 |
| GARDINER, Edward | Director | 2019-02-26 | 2019-09-23 |
| KIMBERLEY, Peter Stuart | Director | 2020-02-10 | 2021-03-10 |
| MARSHALL, Stephen Daniel | Director | 2021-11-01 | 2023-09-06 |
| MASKELL, Dean Michael | Director | 2018-12-20 | 2019-02-26 |
| MICHELL, Simon Toby | Director | 2019-10-15 | 2021-01-25 |
| NORRIS, Adam | Director | 2018-10-22 | 2019-10-15 |
| RUBIE-TODD, David Christian | Director | 2018-12-20 | 2019-11-15 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Pst Holdings Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2019-05-20 | Active |
| Horatio Investments Limited | Corporate entity | Shares 75–100%, Voting 75–100% | 2018-10-22 | Ceased 2019-05-20 |
| Mr Adam Norris | Individual | Shares 75–100%, Voting 75–100%, Appoints directors | 2018-10-22 | Ceased 2018-10-22 |
Filing timeline
Last 20 of 56 total filings
Material constitutional events — rename, articles re-file, resolution
- 2022-09-27 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-12-03 | AA | accounts | Accounts with accounts type full | |
| 2025-10-21 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-03-28 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-02-24 | AA | accounts | Accounts with accounts type full | |
| 2024-11-01 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-09-12 | CH01 | officers | Change person director company with change date | |
| 2023-12-05 | AA | accounts | Accounts with accounts type full | |
| 2023-11-02 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-09-06 | TM01 | officers | Termination director company with name termination date | |
| 2023-09-06 | AP01 | officers | Appoint person director company with name date | |
| 2023-01-06 | AA | accounts | Accounts with accounts type full | |
| 2022-11-15 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2022-11-15 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2022-10-31 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-09-27 | RESOLUTIONS | resolution | Resolution | |
| 2022-08-30 | TM01 | officers | Termination director company with name termination date | |
| 2022-08-03 | AA | accounts | Accounts with accounts type small | |
| 2022-02-25 | AA01 | accounts | Change account reference date company previous shortened | |
| 2021-12-20 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2021-11-04 | CS01 | confirmation-statement | Confirmation statement with no updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-02-28 vs 2024-02-29
-
Turnover
-16%
£18,181,196 £15,264,521
-
Cash
-9.5%
£841,597 £761,994
-
Net assets
-12.3%
-£48,845,770 -£54,847,990
-
Employees
-35.6%
59 38
-
Operating profit
+18.6%
-£7,141,216 -£5,814,480
-
Profit before tax
+18.4%
-£7,546,517 -£6,159,431
-
Wages
-30.7%
£3,333,982 £2,310,086
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers