WHAT'S POSSIBLE MARKETING GROUP LIMITED
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Next accounts due
2026-12-31 (in 7mo)
Last filed for 2025-03-31
Confirmation statement due
2026-06-05 (in 1mo)
Last made up 2025-05-22
Watchouts
None on the register
Cash
£2M
Latest balance sheet
Net assets
-£7M
Equity attributable
Employees
99
Average over period
Profit before tax
-£2M
Period ending 2025-03-31
Name history
Renamed 1 time since incorporation
- WHAT'S POSSIBLE MARKETING GROUP LIMITED 2021-06-11 → present
- TSWG LIMITED 2018-07-05 → 2021-06-11
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2025-03-31
| Metric | Trend | 2024-03-31 | 2025-03-31 |
|---|---|---|---|
| Turnover | £72,788,511 | £74,442,000 | |
| Operating profit | -£3,652,029 | -£1,196,927 | |
| Profit before tax | -£4,687,163 | -£2,326,372 | |
| Net profit | -£4,313,741 | -£2,479,236 | |
| Cash | £2,558,125 | £2,339,908 | |
| Total assets less current liabilities | £4,647,297 | £1,668,062 | |
| Net assets | -£10,020,791 | -£7,473,927 | |
| Equity | -£10,020,791 | -£7,473,927 | |
| Average employees | 126 | 99 | |
| Wages | £7,874,664 | £6,486,113 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-03-31 | 2025-03-31 |
|---|---|---|---|
| Operating margin | -5.0% | -1.6% | |
| Net margin | -5.9% | -3.3% | |
| Return on capital employed | -78.6% | -71.8% | |
| Gearing (liabilities / total assets) | 145.0% | 136.7% | |
| Current ratio | 0.57x | 0.60x | |
| Interest cover | -3.51x | -1.04x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- TC Group
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The directors are confident that the going concern basis of preparation is appropriate given the combination of projected cash inflows from trading and the continued support of the group's bankers.”
Group structure
- WHAT'S POSSIBLE MARKETING GROUP LIMITED · parent
- The Specialist Works Limited 100%
- Transactional Media Limited 100%
- Pintarget by The Specialist Works Limited 75.5%
- PASHN Limited 80%
- Vector Retail Media Limited 60%
- The Specialist Works (IRE) Limited 90%
- The Insert House GmbH 100%
- TSW NY LLC 100%
- The Specialist Works EM LLC 93.19%
- TSW Connections LLC 89.79%
- TSW Holdings LLC 100%
- Mint Global Limited 100%
- The Insert House Limited 100%
Significant events
- “Management restructured the business in mid-2023 to streamline the cost base.”
- “As part of this move, the Hubble (international agency) and Pintarget (data and addressable specialist) brands ceased trading as independent entities and core capabilities and talent were merged into The Specialist Works.”
- “These changes led to an exceptional one-off restructure cost of £1.3m in the previous year and has enabled the group to drive a significantly improved performance in 2024/5 and the first half of 2025/6.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 0 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| JONES, Parry | Director | 2018-07-05 | Jul 1983 | British |
| WOOLLEY, Martin Mark | Director | 2018-07-05 | Sep 1967 | British |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Conrad Simon James Lewcock | Individual | Shares 75–100% | 2025-03-31 | Active |
| Mr Martin Mark Woolley | Individual | Voting 25–50% | 2018-07-05 | Active |
| Mr Parry Jones | Individual | Voting 25–50% | 2018-07-05 | Active |
Filing timeline
Last 20 of 50 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-04-11 MA Memorandum articles
- 2025-04-11 RESOLUTIONS Resolution
- 2023-05-12 MA Memorandum articles
- 2023-04-22 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-12-21 | AA | accounts | Accounts with accounts type group | |
| 2025-06-27 | RP04SH01 | capital | Second filing capital allotment shares | |
| 2025-05-28 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-05-28 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2025-04-23 | SH01 | capital | Capital allotment shares | |
| 2025-04-11 | MA | incorporation | Memorandum articles | |
| 2025-04-11 | RESOLUTIONS | resolution | Resolution | |
| 2025-04-07 | PSC01 | persons-with-significant-control | Notification of a person with significant control | |
| 2025-04-07 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2025-04-07 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2025-04-02 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-01-07 | AA | accounts | Accounts with accounts type group | |
| 2024-07-23 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-01-15 | AA | accounts | Accounts with accounts type group | |
| 2023-10-25 | AD01 | address | Change registered office address company with date old address new address | |
| 2023-07-24 | SH06 | capital | Capital cancellation shares | |
| 2023-07-24 | SH03 | capital | Capital return purchase own shares | |
| 2023-06-07 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-05-12 | MA | incorporation | Memorandum articles | |
| 2023-04-22 | RESOLUTIONS | resolution | Resolution |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 2
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-03-31 vs 2024-03-31