APPLY DIGITAL UK LTD
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-06-19 (in 1mo)
Last made up 2025-06-05
Watchouts
Cash
£161K
-63.4% vs 2023
Net assets
£290K
-80.6% first positive since 2021
Employees
71
-10.1% vs 2023
Profit before tax
-£1M
-607.7% lowest in 3 filed years
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
3 officer resignations in last 12 months
Multiple officers have left the board recently — see the People section for who.
Name history
Renamed 2 times since incorporation
- APPLY DIGITAL UK LTD 2025-09-23 → present
- E2X.COM LTD 2019-11-12 → 2025-09-23
- LYQED LIMITED 2018-06-20 → 2019-11-12
Net assets
8-year trend · vs Technology median
Accounts
8-year trend · latest reflected 2024-12-31
| Metric | Trend | 2019-06-30 | 2020-06-30 | 2021-06-30 | 2021-07-01 | 2022-06-30 | 2022-07-01 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | — | £8,752,620 | — | £18,807,467 | £8,827,034 | |
| Operating profit | — | — | — | — | £1,434,228 | — | £265,001 | -£1,345,479 | |
| Profit before tax | — | — | — | — | £1,434,228 | — | £265,001 | -£1,345,479 | |
| Net profit | — | — | — | — | £1,276,183 | — | £69,297 | -£1,352,597 | |
| Cash | — | £1,000 | £114,001 | — | £16,358 | — | £439,708 | £161,015 | |
| Total assets less current liabilities | £1,000 | £600 | -£27,302 | — | £1,248,881 | — | £1,497,657 | £289,977 | |
| Net assets | £1,000 | — | — | — | £1,248,881 | — | £1,497,657 | £289,977 | |
| Equity | £1,000 | £600 | -£27,302 | -£27,302 | £1,248,881 | £1,248,881 | £1,497,657 | £289,977 | |
| Average employees | — | 0 | 22 | — | 50 | — | 79 | 71 | |
| Wages | — | — | — | — | £4,058,577 | — | £9,845,956 | £6,277,850 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2019-06-30 | 2020-06-30 | 2021-06-30 | 2021-07-01 | 2022-06-30 | 2022-07-01 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | — | 16.4% | — | 1.4% | -15.2% | |
| Net margin | — | — | — | — | 14.6% | — | 0.4% | -15.3% | |
| Return on capital employed | — | — | — | — | 114.8% | — | 17.7% | -464.0% |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Blick Rothenberg Audit LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The financial statements have been prepared on a going concern basis. The directors consider this basis to be appropriate given confirmation of ongoing financial support for a period of at least 12 months from its parent company, Apply Digital ULC.”
Significant events
- “On 14 October 2022, the issued and outstanding share capital of the company was acquired by Apply Digital ULC, a Canadian consult”
- “Subsequent to the year end, on 23 September 2025, the company changed its name from E2X.COM Ltd to Apply Digital UK Ltd”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 6 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| HACKETT, Sarah Alexandra | Secretary | 2025-12-01 | — | — |
| JENSEN, Stefan Mark | Director | 2022-12-14 | Mar 1987 | American |
| LOHIA, Gautam | Director | 2022-11-01 | Jan 1968 | Canadian |
| ZIELINSKI, Robert Ames | Director | 2022-12-14 | Sep 1971 | American |
Show 6 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| GOULD, Matthew | Director | 2019-11-01 | 2022-11-01 |
| NG, Man Ling | Director | 2023-05-24 | 2025-06-23 |
| ROSENBLUM, David Lawrence | Director | 2022-12-14 | 2025-06-23 |
| SELVON, Dominique Marcel | Director | 2019-11-01 | 2022-11-01 |
| SPALDING, James Hugh Ferguson | Director | 2018-06-20 | 2022-11-01 |
| TRICKETT, Neil Peter | Director | 2019-11-01 | 2025-06-23 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Apply Digital Ulc | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2022-10-14 | Ceased 2022-10-14 |
| Mr James Hugh Ferguson Spalding | Individual | Shares 75–100%, Voting 75–100%, Appoints directors | 2018-06-20 | Ceased 2022-10-14 |
Filing timeline
Last 20 of 47 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-09-23 CERTNM Certificate change of name company PDF
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-30 | AP03 | officers | Appoint person secretary company with name date | |
| 2026-01-12 | RP01AP01 | officers | Replacement filing of director appointment with name | |
| 2026-01-12 | RP01AP01 | officers | Replacement filing of director appointment with name | |
| 2025-12-09 | AAMD | accounts | Accounts amended with accounts type full | |
| 2025-09-29 | AA | accounts | Accounts with accounts type full | |
| 2025-09-23 | CERTNM | change-of-name | Certificate change of name company | |
| 2025-08-01 | TM01 | officers | Termination director company with name termination date | |
| 2025-08-01 | TM01 | officers | Termination director company with name termination date | |
| 2025-08-01 | TM01 | officers | Termination director company with name termination date | |
| 2025-06-19 | CH01 | officers | Change person director company with change date | |
| 2025-06-19 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-12-19 | AA | accounts | Accounts with accounts type full | |
| 2024-06-11 | CH01 | officers | Change person director company with change date | |
| 2024-06-11 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-06-11 | CH01 | officers | Change person director company with change date | |
| 2023-08-31 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2023-07-03 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-07-03 | AP01 | officers | Appoint person director company with name date | |
| 2023-06-30 | AP01 | officers | Appoint person director company with name date | |
| 2023-06-30 | AP01 | officers | Appoint person director company with name date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 11
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 3
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-53.1%
£18,807,467 £8,827,034
-
Cash
-63.4%
£439,708 £161,015
-
Net assets
-80.6%
£1,497,657 £289,977
-
Employees
-10.1%
79 71
-
Operating profit
-607.7%
£265,001 -£1,345,479
lowest in 3 filed years
-
Profit before tax
-607.7%
£265,001 -£1,345,479
lowest in 3 filed years
-
Wages
-36.2%
£9,845,956 £6,277,850
Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers