ADSWIZZ LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-06-18 (in 1mo)
Last made up 2025-06-04
Watchouts
None on the register
Cash
£125K
+3.2% vs 2023
Net assets
£1M
+43% vs 2023
Employees
23
+35.3% vs 2023
Profit before tax
£130K
+101.9% vs 2023
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £3,059,073 | £4,528,448 | |
| Operating profit | £64,574 | £130,352 | |
| Profit before tax | £64,574 | £130,352 | |
| Net profit | £45,186 | £187,568 | |
| Cash | £121,132 | £124,957 | |
| Total assets less current liabilities | — | — | |
| Net assets | £913,712 | £1,306,368 | |
| Equity | £913,712 | £1,306,368 | |
| Average employees | 17 | 23 | |
| Wages | £2,049,290 | £3,045,481 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 2.1% | 2.9% | |
| Net margin | 1.5% | 4.1% | |
| Current ratio | 3.99x | 3.29x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Mercer & Hole LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The company is part of a group headed by Sirius XM Holdings Inc. and the company receives its revenue via a markup on expenditure from its intermediate parent company AdsWizz Inc. The holding company has indicated that it will continue to provide such funding as is required to enable the company to continue to trade. At the date of signing these financial statements the directors acknowledge that while this support is not legally binding, they have no reason to believe that such support will not be provided. The directors therefore have a reasonable expectation that the company has adequate resources to continue in operational existence for the future. Thus, they continue to adopt the going concern basis of accounting.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 6 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| KREFETZ, Cary Lee | Director | 2025-05-21 | Jun 1973 | American |
| RIVERA, Jose Ariel | Director | 2023-05-10 | Sep 1978 | American |
Show 6 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| CHEN, Kevin | Director | 2018-06-05 | 2018-07-09 |
| DONNELLY, Patrick Lawrence, Mr. | Director | 2019-05-16 | 2025-05-16 |
| GROCHMAL, Holly | Director | 2019-05-16 | 2023-03-06 |
| IM, Bunrith | Director | 2018-07-09 | 2019-05-16 |
| LIEGL, Jeremy Nicholas | Director | 2018-06-05 | 2020-02-28 |
| WALKER, Karen Sammis | Director | 2018-06-05 | 2019-03-15 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Sirius Xm Holdings Inc. | Corporate entity | Significant influence | 2025-11-05 | Active |
Filing timeline
Last 20 of 37 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-11-05 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2025-11-05 | PSC09 | persons-with-significant-control | Withdrawal of a person with significant control statement | |
| 2025-10-06 | AA | accounts | Accounts with accounts type full | |
| 2025-06-25 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-06-03 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-06-03 | AP01 | officers | Appoint person director company with name date | |
| 2025-05-29 | TM01 | officers | Termination director company with name termination date | |
| 2024-09-20 | AA | accounts | Accounts with accounts type full | |
| 2024-08-21 | DISS40 | gazette | Gazette filings brought up to date | |
| 2024-08-20 | GAZ1 | gazette | Gazette notice compulsory | |
| 2024-08-16 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-03 | AA | accounts | Accounts with accounts type full | |
| 2023-09-09 | DISS40 | gazette | Gazette filings brought up to date | |
| 2023-09-07 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-08-22 | GAZ1 | gazette | Gazette notice compulsory | |
| 2023-05-25 | AP01 | officers | Appoint person director company with name date | |
| 2023-05-20 | TM01 | officers | Termination director company with name termination date | |
| 2022-09-26 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-09-02 | DISS40 | gazette | Gazette filings brought up to date | |
| 2022-09-01 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 7
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+48%
£3,059,073 £4,528,448
-
Cash
+3.2%
£121,132 £124,957
-
Net assets
+43%
£913,712 £1,306,368
-
Employees
+35.3%
17 23
-
Operating profit
+101.9%
£64,574 £130,352
-
Profit before tax
+101.9%
£64,574 £130,352
-
Wages
+48.6%
£2,049,290 £3,045,481
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers