SASA BIDCO LIMITED
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Next accounts due
2026-06-30 (in 1mo)
Last filed for 2024-09-30
Confirmation statement due
2027-05-01 (in 1y)
Last made up 2026-04-17
Watchouts
Cash
—
Latest balance sheet
Net assets
-£35M
-28.9% vs 2023
Employees
3
-25% vs 2023
Profit before tax
-£8M
-36.4% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
4 officer resignations in last 12 months
Multiple officers have left the board recently — see the People section for who.
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-09-30
| Metric | Trend | 2023-09-30 | 2024-09-30 |
|---|---|---|---|
| Turnover | — | — | |
| Operating profit | £681,000 | £921,000 | |
| Profit before tax | -£5,797,000 | -£7,908,000 | |
| Net profit | -£5,797,000 | -£7,908,000 | |
| Cash | — | — | |
| Total assets less current liabilities | £52,630,000 | £52,835,000 | |
| Net assets | -£27,359,000 | -£35,267,000 | |
| Equity | -£27,359,000 | -£35,267,000 | |
| Average employees | 4 | 3 | |
| Wages | £300,000 | £307,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-09-30 | 2024-09-30 |
|---|---|---|---|
| Return on capital employed | 1.3% | 1.7% | |
| Current ratio | 2.43x | 2.46x | |
| Interest cover | 0.09x | 0.09x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- RSM UK Audit LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Directors have a strong expectation that the Company has adequate resources to continue in operational existence for the foreseeable future. Thus, they continue to adopt the going concern basis in preparing the annual financial statements.”
Group structure
- SASA BIDCO LIMITED · parent
- Key Travel International Limited 100%
- Key Travel Holdings Limited 100%
- Key Travel Limited 100%
- Key Travel Inc 100%
- Key Travel NV 100%
- Key Travel BV 100%
- Key Travel (Europe) Limited 100%
- Raptim Intercontinental BV 100%
- Raptim Nederland BV 100%
- Multatuli Travel BV 100%
- Raptim Franchise BV 100%
- Raptim International Travel Inc 100%
- Raptim Humanitarian Travel Ltd 100%
- Raptim Canada Inc 100%
- McTavish Holdings Inc 100%
- McTavish Travel Centre 100%
- Raptim SA 100%
- Raptim France SASU 100%
- Raptim SRL 100%
- Jet Travel Ltd 100%
- LDV SRL 100%
Significant events
- “On the 28 August 2025, Sasa Midco Limited, the immediate parent undertaking of the Company, sold 100% of the share capital of the Company to Trip.com Singapore Pte. Ltd which operates under the Trip.Biz brand as the Travel Management Company (TMC) arm of the Trip.com Group.”
- “The consideration for the sale was £1 paid in cash for the share capital and the full cash repayment of the Revolving Credit Facility of £7.4m (see Note 10). As part of the sale agreement the bank loans owed by the Company of £51.2m (see Note 11) were waived in full. In addition, all security in place in relation to the loans was released on the 28 August 2025.”
- “As referenced in Note 1, as part of the sale a parent company loan of £5m has been provided to the Company to support the ongoing trading of the Group.”
- “On 28 August 2025, subsidiaries of the Company, Key Travel Holdings Limited and Raptim Intercontinental BV sold 100% of the share capital in Key Travel Inc and Raptim International Travel Inc respectively to Globespan Travel Management. The consideration for the sale was $1. As of this date both companies ceased to be subsidiaries of the Company.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 8 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BAI, Qiong | Director | 2025-08-28 | Jan 1979 | Chinese |
| CHUNG, Che-Chun | Director | 2025-08-28 | Aug 1989 | Taiwanese |
| SONG, Tao | Director | 2025-08-28 | Sep 1974 | American |
Show 8 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BIRKS, Nigel Francis | Director | 2019-05-10 | 2021-01-23 |
| BRETT, Edward | Director | 2018-04-24 | 2018-05-25 |
| CONOLEY, Simon Nicholas | Director | 2021-01-23 | 2025-08-28 |
| DAVIS, Alexander Rory Wellington | Director | 2018-08-30 | 2019-05-10 |
| FALCON, Tom | Director | 2018-05-25 | 2023-08-17 |
| HAMMAD, Saad Hassan | Director | 2018-08-30 | 2025-08-28 |
| JACOVOU, Jacovos George | Director | 2018-05-25 | 2025-06-06 |
| TERRY, Ken | Director | 2018-04-24 | 2025-06-06 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Trip.Com Travel Singapore Pte. Ltd | Corporate entity | Shares 75–100%, voting-rights-75-to-100-percent-as-trust, Appoints directors | 2025-08-28 | Active |
| Sasa Midco Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2018-04-24 | Ceased 2025-08-28 |
Filing timeline
Last 20 of 56 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-10-07 | AA | accounts | Accounts with accounts type full | |
| 2025-09-01 | AP01 | officers | Appoint person director company with name date | |
| 2025-09-01 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2025-08-28 | AP01 | officers | Appoint person director company with name date | |
| 2025-08-28 | AP01 | officers | Appoint person director company with name date | |
| 2025-08-28 | TM01 | officers | Termination director company with name termination date | |
| 2025-08-28 | TM01 | officers | Termination director company with name termination date | |
| 2025-08-28 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2025-06-26 | TM01 | officers | Termination director company with name termination date | |
| 2025-06-26 | TM01 | officers | Termination director company with name termination date | |
| 2025-04-25 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-05-07 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-04-23 | AA | accounts | Accounts with accounts type full | |
| 2023-08-23 | AA01 | accounts | Change account reference date company current extended | |
| 2023-08-21 | TM01 | officers | Termination director company with name termination date | |
| 2023-07-03 | AA | accounts | Accounts with accounts type full | |
| 2023-05-02 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-02-22 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2022-10-14 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 11
- Capital events
- 0
- Officers appointed
- 3
- Officers resigned
- 4
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-09-30 vs 2023-09-30
-
Turnover
—
Not reported
-
Cash
—
Not reported
-
Net assets
-28.9%
-£27,359,000 -£35,267,000
-
Employees
-25%
4 3
-
Operating profit
+35.2%
£681,000 £921,000
-
Profit before tax
-36.4%
-£5,797,000 -£7,908,000
-
Wages
+2.3%
£300,000 £307,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers