MOTIVATES INC. LIMITED
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Next accounts due
2026-12-31 (in 7mo)
Last filed for 2025-03-31
Confirmation statement due
2027-04-27 (in 11mo)
Last made up 2026-04-13
Watchouts
Cash
£15M
-1.4% vs 2024
Net assets
£4M
-36.6% vs 2024
Employees
55
+12.2% vs 2024
Profit before tax
£4M
+2.6% vs 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
4 PSCs ceased in last 24 months
Significant control changed hands — see the Ownership section.
Name history
Renamed 1 time since incorporation
- MOTIVATES INC. LIMITED 2018-05-14 → present
- BAAM SOLUTIONS LIMITED 2018-04-19 → 2018-05-14
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2025-03-31
| Metric | Trend | 2024-03-31 | 2025-03-31 |
|---|---|---|---|
| Turnover | £54,924,381 | £75,291,376 | |
| Operating profit | £3,683,332 | £4,386,876 | |
| Profit before tax | £4,122,634 | £4,230,244 | |
| Net profit | £2,912,297 | £2,999,493 | |
| Cash | £15,093,932 | £14,884,897 | |
| Total assets less current liabilities | £5,890,707 | £3,850,375 | |
| Net assets | £5,741,232 | £3,640,725 | |
| Equity | £5,741,232 | £3,640,725 | |
| Average employees | 49 | 55 | |
| Wages | £2,902,957 | £3,803,763 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-03-31 | 2025-03-31 |
|---|---|---|---|
| Operating margin | 6.7% | 5.8% | |
| Net margin | 5.3% | 4.0% | |
| Return on capital employed | 62.5% | 113.9% | |
| Gearing (liabilities / total assets) | 78.0% | 86.6% | |
| Current ratio | 1.20x | 1.11x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- TURPIN BARKER ARMSTRONG
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you where: the directors' use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or the directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt about the company's ability to continue to adopt the going concern basis of accounting for a period of at least twelve months from the date when the financial statements are authorised for issue.”
Significant events
- “During the year ended 31st March 2025 the company incurred a material bad debt as a result of a mandate fraud perpetrated on a customer.”
- “At 31st March 2025 the company recognised a material impairment loss, being the full cost value of its investment in an associated company.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
6 active · 5 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| ALEXANDER, William Norman | Director | 2018-04-19 | Aug 1959 | British |
| BOYCE, Mark | Director | 2018-05-24 | Mar 1979 | British |
| HOBBS, Adam John | Director | 2025-04-02 | Feb 1991 | English |
| LISTER, Andrew William | Director | 2018-06-20 | Jun 1962 | British |
| MARTINEZ-ANGLES, Victor | Director | 2026-02-10 | Oct 1973 | Spanish |
| STOW, Rachael | Director | 2024-09-13 | Dec 1987 | English |
Show 5 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| LING, Andrew Toby | Director | 2018-06-09 | 2024-08-05 |
| LISTER, Andrew William | Director | 2018-06-20 | 2018-06-20 |
| PERRY, Sara Jane | Director | 2021-05-11 | 2022-07-20 |
| POULSON, Marc Rupert | Director | 2018-05-13 | 2018-05-24 |
| RILEY, Teresa | Director | 2022-07-20 | 2024-09-16 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Motivates Finance Limited | Corporate entity | Appoints directors | 2025-09-19 | Active |
| Decimal Capital Holdings Inc. | Corporate entity | Shares 25–50%, Voting 25–50% | 2024-10-08 | Ceased 2025-09-19 |
| William Norman Alexander | Individual | Shares 25–50%, Voting 25–50% | 2024-08-02 | Ceased 2025-09-19 |
| Mark Boyce | Individual | Shares 25–50%, Voting 25–50% | 2024-08-02 | Ceased 2025-09-19 |
| Decimal Capital Holdings Ltd | Corporate entity | Shares 25–50% | 2024-08-02 | Ceased 2024-10-08 |
| Mr William Norman Alexander | Individual | Shares 75–100%, Voting 75–100%, Appoints directors | 2018-04-19 | Ceased 2018-06-18 |
Filing timeline
Last 20 of 66 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-10-16 MA Memorandum articles
- 2025-10-13 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-13 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2026-02-20 | AP01 | officers | Appoint person director company with name date | |
| 2025-10-16 | MA | incorporation | Memorandum articles | |
| 2025-10-13 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2025-10-13 | RESOLUTIONS | resolution | Resolution | |
| 2025-10-06 | AA | accounts | Accounts with accounts type full | |
| 2025-10-05 | SH01 | capital | Capital allotment shares | |
| 2025-10-03 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2025-10-03 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2025-10-03 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2025-10-03 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2025-09-30 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-05-03 | SH01 | capital | Capital allotment shares | |
| 2025-04-18 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-04-03 | AP01 | officers | Appoint person director company with name date | |
| 2025-01-04 | AA | accounts | Accounts with accounts type full | |
| 2024-12-27 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-12-16 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-10-09 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2024-10-09 | PSC09 | persons-with-significant-control | Withdrawal of a person with significant control statement |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 13
- Capital events
- 2
- Officers appointed
- 1
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-03-31 vs 2024-03-31
-
Turnover
+37.1%
£54,924,381 £75,291,376
-
Cash
-1.4%
£15,093,932 £14,884,897
-
Net assets
-36.6%
£5,741,232 £3,640,725
-
Employees
+12.2%
49 55
-
Operating profit
+19.1%
£3,683,332 £4,386,876
-
Profit before tax
+2.6%
£4,122,634 £4,230,244
-
Wages
+31%
£2,902,957 £3,803,763
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers