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Next accounts due

2026-12-31 (in 7mo)

Last filed for 2025-03-31

Confirmation statement due

2027-04-27 (in 11mo)

Last made up 2026-04-13

Watchouts

1 item

Cash

£15M

-1.4% vs 2024

Net assets

£4M

-36.6% vs 2024

Employees

55

+12.2% vs 2024

Profit before tax

£4M

+2.6% vs 2024

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Name history

Renamed 1 time since incorporation

  1. MOTIVATES INC. LIMITED 2018-05-14 → present
  2. BAAM SOLUTIONS LIMITED 2018-04-19 → 2018-05-14

Accounts

2-year trend · latest reflected 2025-03-31

Metric Trend 2024-03-312025-03-31
Turnover £54,924,381£75,291,376
Operating profit £3,683,332£4,386,876
Profit before tax £4,122,634£4,230,244
Net profit £2,912,297£2,999,493
Cash £15,093,932£14,884,897
Total assets less current liabilities £5,890,707£3,850,375
Net assets £5,741,232£3,640,725
Equity £5,741,232£3,640,725
Average employees 4955
Wages £2,902,957£3,803,763

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2024-03-312025-03-31
Operating margin 6.7%5.8%
Net margin 5.3%4.0%
Return on capital employed 62.5%113.9%
Gearing (liabilities / total assets) 78.0%86.6%
Current ratio 1.20x1.11x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Standalone (parent only)
Auditor
TURPIN BARKER ARMSTRONG
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you where: the directors' use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or the directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt about the company's ability to continue to adopt the going concern basis of accounting for a period of at least twelve months from the date when the financial statements are authorised for issue.”

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

6 active · 5 resigned

Name Role Appointed Born Nationality
ALEXANDER, William Norman Director 2018-04-19 Aug 1959 British
BOYCE, Mark Director 2018-05-24 Mar 1979 British
HOBBS, Adam John Director 2025-04-02 Feb 1991 English
LISTER, Andrew William Director 2018-06-20 Jun 1962 British
MARTINEZ-ANGLES, Victor Director 2026-02-10 Oct 1973 Spanish
STOW, Rachael Director 2024-09-13 Dec 1987 English
Show 5 resigned officers
Name Role Appointed Resigned
LING, Andrew Toby Director 2018-06-09 2024-08-05
LISTER, Andrew William Director 2018-06-20 2018-06-20
PERRY, Sara Jane Director 2021-05-11 2022-07-20
POULSON, Marc Rupert Director 2018-05-13 2018-05-24
RILEY, Teresa Director 2022-07-20 2024-09-16

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Motivates Finance Limited Corporate entity Appoints directors 2025-09-19 Active
Decimal Capital Holdings Inc. Corporate entity Shares 25–50%, Voting 25–50% 2024-10-08 Ceased 2025-09-19
William Norman Alexander Individual Shares 25–50%, Voting 25–50% 2024-08-02 Ceased 2025-09-19
Mark Boyce Individual Shares 25–50%, Voting 25–50% 2024-08-02 Ceased 2025-09-19
Decimal Capital Holdings Ltd Corporate entity Shares 25–50% 2024-08-02 Ceased 2024-10-08
Mr William Norman Alexander Individual Shares 75–100%, Voting 75–100%, Appoints directors 2018-04-19 Ceased 2018-06-18

Filing timeline

Last 20 of 66 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2025-10-16 MA Memorandum articles
  • 2025-10-13 RESOLUTIONS Resolution
Date Type Category Description
2026-04-13 CS01 confirmation-statement Confirmation statement with updates PDF
2026-02-20 AP01 officers Appoint person director company with name date PDF
2025-10-16 MA incorporation Memorandum articles
2025-10-13 PSC05 persons-with-significant-control Change to a person with significant control PDF
2025-10-13 RESOLUTIONS resolution Resolution
2025-10-06 AA accounts Accounts with accounts type full
2025-10-05 SH01 capital Capital allotment shares PDF
2025-10-03 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2025-10-03 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2025-10-03 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2025-10-03 PSC02 persons-with-significant-control Notification of a person with significant control PDF
2025-09-30 MR01 mortgage Mortgage create with deed with charge number charge creation date PDF
2025-05-03 SH01 capital Capital allotment shares PDF
2025-04-18 CS01 confirmation-statement Confirmation statement with updates PDF
2025-04-03 AP01 officers Appoint person director company with name date PDF
2025-01-04 AA accounts Accounts with accounts type full
2024-12-27 MR04 mortgage Mortgage satisfy charge full PDF
2024-12-16 MR01 mortgage Mortgage create with deed with charge number charge creation date PDF
2024-10-09 PSC04 persons-with-significant-control Change to a person with significant control PDF
2024-10-09 PSC09 persons-with-significant-control Withdrawal of a person with significant control statement PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
13

last 12 months

Capital events
2

last 24 months

Officers appointed
1

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2024 → FY2025 · period ending 2025-03-31 vs 2024-03-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Official Companies House page