SELL MORE PIZZA LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-29
Confirmation statement due
2026-05-28 (this month)
Last made up 2025-05-14
Watchouts
Cash
£296K
+100% vs 2023
Net assets
£15M
+226.2% vs 2023
Employees
0
Average over period
Profit before tax
£10M
+1,722.4% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Material uncertainty over going concern
The Company's principal activity is holding investments in subsidiaries that sold Domino's products to customers through their directly owned stores. During 2024 the subsidiaries disposed of all of their stores and as a result they are no longer trading. It is the intention of management for the Company and its subsidiaries to be closed down upon settlement of their remaining obligations, therefore the accounts have been prepared on a basis other than going concern. The process for closing down the Company is expected to take longer than 12 months from the end of the period, therefore the Company still recognises assets and liabilities on a non-current basis where appropriate.
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-29
| Metric | Trend | 2023-12-31 | 2024-12-29 |
|---|---|---|---|
| Turnover | — | — | |
| Operating profit | £0 | £10,642,000 | |
| Profit before tax | -£615,000 | £9,978,000 | |
| Net profit | -£470,000 | £10,144,000 | |
| Cash | £148,000 | £296,000 | |
| Total assets less current liabilities | — | — | |
| Net assets | £4,484,000 | £14,628,000 | |
| Equity | £4,484,000 | £14,628,000 | |
| Average employees | 0 | 0 | |
| Wages | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-29 |
|---|---|---|---|
| Gearing (liabilities / total assets) | 76.7% | 51.3% | |
| Current ratio | 0.26x | 0.26x | |
| Interest cover | 0.00x | 15.93x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Material uncertainty disclosed
“The Company's principal activity is holding investments in subsidiaries that sold Domino's products to customers through their directly owned stores. During 2024 the subsidiaries disposed of all of their stores and as a result they are no longer trading. It is the intention of management for the Company and its subsidiaries to be closed down upon settlement of their remaining obligations, therefore the accounts have been prepared on a basis other than going concern. The process for closing down the Company is expected to take longer than 12 months from the end of the period, therefore the Company still recognises assets and liabilities on a non-current basis where appropriate.”
Group structure
- SELL MORE PIZZA LIMITED · parent
- Sheermans Harrow Limited 100%
- Sheermans SS Limited 100%
- WAP Partners Limited 100%
- Sheermans Limited 100%
Significant events
- “During the year the subsidiaries disposed of all of their stores and as a result they are no longer trading. It is now the intention of management to close down the Company and its subsidiaries upon settlement of their remaining obligations.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 5 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BUSHNELL, Adrian John | Secretary | 2017-10-06 | — | — |
| BOYERS, Brett | Director | 2023-10-06 | May 1978 | British |
| FRAMPTON, Nicola Julie | Director | 2022-01-01 | Feb 1966 | British |
| TELFORD, David Andrew | Director | 2023-03-02 | Jun 1985 | British |
Show 5 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BUSH, Scott Andrew | Director | 2018-10-01 | 2022-01-01 |
| CALEY, Robin Keith Nigel | Director | 2017-10-06 | 2023-01-31 |
| PRESCOTT, Jason Stephen | Director | 2022-01-01 | 2023-10-06 |
| SMITH, Robert Michael | Director | 2017-10-06 | 2022-01-01 |
| WALLIS, Simon | Director | 2017-08-22 | 2018-10-01 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Domino's Pizza Uk & Ireland Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2017-08-22 | Active |
Filing timeline
Last 20 of 35 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-06-13 | AA | accounts | Accounts with accounts type full | |
| 2025-05-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-07-16 | AA | accounts | Accounts with accounts type full | |
| 2024-05-22 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-06 | AP01 | officers | Appoint person director company with name date | |
| 2023-10-06 | TM01 | officers | Termination director company with name termination date | |
| 2023-07-20 | AA | accounts | Accounts with accounts type full | |
| 2023-05-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-03-15 | AP01 | officers | Appoint person director company with name date | |
| 2023-02-02 | TM01 | officers | Termination director company with name termination date | |
| 2022-08-22 | AA | accounts | Accounts with accounts type full | |
| 2022-05-24 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-01-20 | CH01 | officers | Change person director company with change date | |
| 2022-01-13 | TM01 | officers | Termination director company with name termination date | |
| 2022-01-13 | TM01 | officers | Termination director company with name termination date | |
| 2022-01-13 | AP01 | officers | Appoint person director company with name date | |
| 2022-01-13 | AP01 | officers | Appoint person director company with name date | |
| 2021-07-10 | AA | accounts | Accounts with accounts type full | |
| 2021-05-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2020-10-05 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-29 vs 2023-12-31
-
Turnover
—
Not reported
-
Cash
+100%
£148,000 £296,000
-
Net assets
+226.2%
£4,484,000 £14,628,000
-
Employees
—
Not reported
-
Profit before tax
+1,722.4%
-£615,000 £9,978,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers