PURE CREMATION GROUP LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-06-19 (in 1mo)
Last made up 2025-06-05
Watchouts
None on the register
Cash
£434K
+287.2% vs 2023
Net assets
-£73M
-62% vs 2023
Employees
32
-8.6% vs 2023
Profit before tax
-£28M
-49.8% vs 2023
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £10,049,404 | £12,213,640 | |
| Operating profit | -£16,455,632 | -£24,471,207 | |
| Profit before tax | -£18,765,051 | -£28,112,287 | |
| Net profit | -£18,765,051 | -£28,112,287 | |
| Cash | £112,039 | £433,833 | |
| Total assets less current liabilities | -£44,108,586 | -£72,306,447 | |
| Net assets | -£45,370,974 | -£73,483,261 | |
| Equity | -£45,370,974 | -£73,483,261 | |
| Average employees | 35 | 32 | |
| Wages | £2,354,655 | £3,538,234 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | -163.7% | -200.4% | |
| Net margin | -186.7% | -230.2% | |
| Return on capital employed | 37.3% | 33.8% | |
| Gearing (liabilities / total assets) | 314.6% | 312.1% | |
| Current ratio | 0.01x | 0.01x | |
| Interest cover | -6.08x | -5.82x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“On the basis of the above the directors have concluded that the company can meet its financial obligations as they fall due for the foreseeable future, this being at least 12 months from the date of approval of these financial statements. For these reasons the directors have presented the financials on the going concern basis.”
Group structure
- PURE CREMATION GROUP LIMITED · parent
- Pure Cremation Limited 100%
- Pure Cremation Funeral Planning Limited 100%
- Pure Life Legal Services Limited 100%
- Pure Life Financial Services Limited 100%
- Pure Group Holdings Limited 100%
Significant events
- “On 14 November 2023, Pure Group Bidco Limited which is ultimately controlled by Epiris GP III Limited, acquired a 100% interest in Cognicent Limited, which was the previous ultimate parent company of the group prior to acquisition.”
- “On 18 October 2024, an intermediate holding entity Pure Group Bidco Limited, entered into a £20,000,000 revolving credit facility with Santander UK PLC and borrowed £15,000,000 before arrangement fees. The net funds after fees received together with cash borrowed from operating subsidiaries of £8,050,000 was then used to repay £22,000,000 of intercompany borrowings through each of the subsidiary undertakings to Pure Topco Limited, the ultimate parent company.”
- “Pure Topco Limited used these funds to redeem £22,000,000 of preference share capital to its shareholders. As part of this credit facility, the company has entered into a debenture to guarantee the performance of Pure Group Bidco Limited.”
- “On 5 February 2025, Pure Newco Limited which is ultimately controlled by Epiris GP III Limited, acquired a 100% interest in Pure Topco Limited. Following this acquisition, the ultimate parent company for the group was Pure Newco Limited, a private company registered in Jersey.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
6 active · 13 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| ATKINSON, Ian David | Director | 2024-01-24 | Feb 1972 | British |
| FLOWERS, Brett William | Director | 2024-01-18 | Jun 1974 | British |
| GAWTHORNE, Mark David | Director | 2022-05-05 | Jan 1969 | British |
| LAMBLE, Dean Nicholas | Director | 2023-11-14 | Mar 1974 | British |
| WASSALL, Sally Jane Tamsin | Director | 2021-08-01 | Oct 1968 | British |
| WILLMOTT, Gregory James | Director | 2024-02-19 | Nov 1967 | British |
Show 13 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| COLLINGWOOD, David Anthony | Director | 2021-08-01 | 2022-11-18 |
| KAYE, Eliot Charles | Director | 2018-01-31 | 2019-03-01 |
| LE DRUILLENEC, Timothy Vincent | Director | 2017-08-23 | 2018-01-31 |
| MARTIN, Kimberly | Director | 2017-11-21 | 2018-01-31 |
| MURPHY, Robert John | Director | 2018-03-28 | 2024-01-31 |
| POWELL, Bryan Donald Leslie | Director | 2017-04-12 | 2023-11-14 |
| POWELL, Catherine Anne | Director | 2017-08-23 | 2023-11-14 |
| REYNOLDS, Matthew James | Director | 2022-05-05 | 2024-07-31 |
| ROSETHORN, Harriet Jane | Director | 2019-03-01 | 2021-06-15 |
| SEASTRON, Mark | Director | 2022-10-03 | 2024-02-29 |
| THILO, Paul Edward | Director | 2021-08-01 | 2023-09-14 |
| THOMERSON, Richard Ronald | Director | 2017-08-23 | 2023-11-14 |
| WATSON-GANDY, Mark, Prof | Director | 2017-08-23 | 2021-06-15 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Pure Cremation Holdings Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2017-11-21 | Active |
| Mrs Catherine Anne Powell | Individual | Shares 25–50%, Voting 25–50% | 2017-09-29 | Ceased 2017-11-21 |
| Mr Bryan Powell | Individual | Shares 75–100%, Voting 75–100%, Appoints directors | 2017-04-12 | Ceased 2017-11-21 |
Filing timeline
Last 20 of 77 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-11-02 MA Memorandum articles
- 2024-11-02 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-09-15 | AA | accounts | Accounts with accounts type full | |
| 2025-06-09 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-12-20 | AA | accounts | Accounts with accounts type full | |
| 2024-12-17 | CH01 | officers | Change person director company with change date | |
| 2024-11-02 | MA | incorporation | Memorandum articles | |
| 2024-11-02 | RESOLUTIONS | resolution | Resolution | |
| 2024-10-21 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-08-05 | TM01 | officers | Termination director company with name termination date | |
| 2024-06-05 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-03-05 | AP01 | officers | Appoint person director company with name date | |
| 2024-03-02 | TM01 | officers | Termination director company with name termination date | |
| 2024-02-01 | TM01 | officers | Termination director company with name termination date | |
| 2024-01-29 | AP01 | officers | Appoint person director company with name date | |
| 2024-01-22 | AP01 | officers | Appoint person director company with name date | |
| 2023-12-20 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2023-11-21 | AP01 | officers | Appoint person director company with name date | |
| 2023-11-21 | TM01 | officers | Termination director company with name termination date | |
| 2023-11-21 | TM01 | officers | Termination director company with name termination date | |
| 2023-11-21 | TM01 | officers | Termination director company with name termination date | |
| 2023-10-10 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+21.5%
£10,049,404 £12,213,640
-
Cash
+287.2%
£112,039 £433,833
-
Net assets
-62%
-£45,370,974 -£73,483,261
-
Employees
-8.6%
35 32
-
Operating profit
-48.7%
-£16,455,632 -£24,471,207
-
Profit before tax
-49.8%
-£18,765,051 -£28,112,287
-
Wages
+50.3%
£2,354,655 £3,538,234
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers