SHUROOQ LIMITED
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Next accounts due
2026-03-24
Overdue
Confirmation statement due
2026-08-25 (in 3mo)
Last made up 2025-08-11
Watchouts
Cash
£5M
+16.2% vs 2022
Net assets
-£7M
-35.8% vs 2022
Employees
58
+16% vs 2022
Profit before tax
-£2M
-105.5% vs 2022
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Annual accounts overdue
Due 2026-03-24.
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2023-12-31
| Metric | Trend | 2022-12-31 | 2023-12-31 |
|---|---|---|---|
| Turnover | £6,371,269 | £6,928,263 | |
| Operating profit | £534,648 | £219,479 | |
| Profit before tax | -£952,239 | -£1,957,323 | |
| Net profit | -£952,239 | -£1,957,323 | |
| Cash | £4,550,501 | £5,287,197 | |
| Total assets less current liabilities | £21,456,148 | £21,675,627 | |
| Net assets | -£5,460,997 | -£7,418,320 | |
| Equity | -£5,460,997 | -£7,418,320 | |
| Average employees | 50 | 58 | |
| Wages | £1,146,701 | £1,418,887 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2022-12-31 | 2023-12-31 |
|---|---|---|---|
| Operating margin | 8.4% | 3.2% | |
| Net margin | -14.9% | -28.3% | |
| Return on capital employed | 2.5% | 1.0% | |
| Current ratio | 3.08x | 3.53x | |
| Interest cover | 0.36x | 0.10x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Montague Kaye Accountants & Statutory Auditors
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The director believes that the company is well placed to manage its business risks and has prepared a financial forecast covering a period of at least 12 months from the date of approval of the financial statements, to the end of 2025. This forecast has been prepared for the purpose of assessing the financial performance and economic conditions to estimate and project future business revenue and expenditure trends. The forecast indicates that the company will generate the funds, together with existing retained resources, to meet obligations as they fall due. This includes any requests for payment from the Bin Otaiba Investment Group ("BOIG") under the management and loan agreements, and that no such requests have been made by the Company up to the current date. Whilst no funding is expected to be required in the foreseeable future, the director, as ultimate shareholder in the group, expects BOIG would inject funds if necessary, although no formal commitment is in place at this point. Accordingly, the director believes that it is appropriate to prepare the financial statements on the going concern basis.”
Significant events
- “The hospitality industry in Cardiff continues to be competitive, which the Company looks to address the risk of losing customers by meeting and exceeding the needs and expectations of our customer base.”
- “The current UK economy of higher rates of inflation and interest is likely to effect customer spending habits and potentially impact on the hotel occupancy levels, should demand fall.”
- “Room rates and occupancy levels of the company could be negatively affected by events that reduce domestic and/or international travel. These include events such as acts of terrorism, epidemics, travel-related industrial action and increased fuel costs all of which could result in a fall in both domestic and worldwide travel.”
- “The company may continue to be effected by increased costs in the new period over a range of areas such as energy costs, food and staffing costs, driven by ongoing world events such as the war in Ukraine, continued restrictions on Russia, conflicts in the middle east and increased inflationary and interest rates domestically.”
- “The company is reliant upon certain IT systems for the smooth and efficient running of its business and any disruption to those systems could have a detrimental effect on the running of the business.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
1 active · 1 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| AL OTAIBA, Khalaf Ahmed, H.E | Director | 2016-08-12 | Dec 1941 | Emirati |
Show 1 resigned officer
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ELGHARIB, Ahmed | Secretary | 2016-08-12 | 2019-05-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Khalaf Ahmed Alotaiba | Individual | Shares 75–100%, Voting 75–100%, Appoints directors, significant-influence-or-control-as-firm | 2019-01-01 | Active |
| Mr Ahmed Elgharib | Individual | Appoints directors, right-to-appoint-and-remove-directors-as-trust, right-to-appoint-and-remove-directors-as-firm, Significant influence, significant-influence-or-control-as-trust, significant-influence-or-control-as-firm | 2016-08-12 | Ceased 2019-05-31 |
Filing timeline
Last 20 of 37 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-12-24 | AA01 | accounts | Change account reference date company previous shortened | |
| 2025-10-10 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-09-26 | AA01 | accounts | Change account reference date company previous shortened | |
| 2025-09-15 | PSC04 | persons-with-significant-control | Change to a person with significant control | |
| 2025-04-01 | AA | accounts | Accounts with accounts type full | |
| 2024-12-24 | AA01 | accounts | Change account reference date company previous shortened | |
| 2024-09-27 | AA01 | accounts | Change account reference date company previous shortened | |
| 2024-09-18 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-01-04 | AA | accounts | Accounts with accounts type full | |
| 2023-09-27 | AA01 | accounts | Change account reference date company previous shortened | |
| 2023-09-25 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-10-12 | AA | accounts | Accounts with accounts type small | |
| 2022-09-28 | AD01 | address | Change registered office address company with date old address new address | |
| 2022-09-27 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-04-05 | DISS40 | gazette | Gazette filings brought up to date | |
| 2022-04-04 | AA | accounts | Accounts with accounts type full | |
| 2022-03-08 | GAZ1 | gazette | Gazette notice compulsory | |
| 2021-10-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-04-08 | AD01 | address | Change registered office address company with date old address new address | |
| 2021-01-05 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2022 → FY2023 · period ending 2023-12-31 vs 2022-12-31
-
Turnover
+8.7%
£6,371,269 £6,928,263
-
Cash
+16.2%
£4,550,501 £5,287,197
-
Net assets
-35.8%
-£5,460,997 -£7,418,320
-
Employees
+16%
50 58
-
Operating profit
-58.9%
£534,648 £219,479
-
Profit before tax
-105.5%
-£952,239 -£1,957,323
-
Wages
+23.7%
£1,146,701 £1,418,887
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers