LUXURY PROMISE LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-04-14
Overdue
Watchouts
Cash
£846K
-64.5% vs 2023
Net assets
-£549K
-171.3% vs 2023
Employees
17
-22.7% vs 2023
Profit before tax
-£3M
+30.6% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Confirmation statement overdue
Due 2026-04-14.
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £21,852,100 | £23,150,353 | |
| Operating profit | -£3,933,078 | -£2,573,937 | |
| Profit before tax | -£4,059,770 | -£2,818,346 | |
| Net profit | -£4,059,770 | -£2,818,346 | |
| Cash | £2,380,154 | £845,580 | |
| Total assets less current liabilities | £2,104,159 | £4,286,234 | |
| Net assets | £769,159 | -£548,766 | |
| Equity | £769,159 | -£548,766 | |
| Average employees | 22 | 17 | |
| Wages | £1,185,266 | £964,083 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | -18.0% | -11.1% | |
| Net margin | -18.6% | -12.2% | |
| Return on capital employed | -186.9% | -60.1% | |
| Gearing (liabilities / total assets) | 85.7% | 109.6% | |
| Current ratio | 1.54x | 3.80x | |
| Interest cover | -31.04x | -10.53x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Cooper Parry Group Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the Directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.”
Significant events
- “In 2024, Luxury Promise entered a critical growth phase scaling across product categories, geographies, and customer segments.”
- “The Company will continue to build on its core differentiators - community-led commerce, trusted authentication, and immersive live shopping, to drive deeper engagement and sustainable revenue growth.”
- “We are responding directly to strong customer demand by expanding our fine jewellery vertical, with a particular focus on loose stones and bespoke curation.”
- “As part of our global sourcing strategy, we are doubling down in Japan, one of the most established and trusted markets for luxury goods.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 3 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| AMSDON, Lloyd John | Director | 2024-03-01 | Jan 1973 | British |
| SADIQ, Adam | Director | 2023-05-15 | Apr 1984 | British |
| SADIQ, Sabrina | Director | 2016-08-01 | Feb 1985 | British |
| TAN, Lena | Director | 2024-03-13 | May 1959 | Malaysian |
Show 3 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ARORA, Esha | Director | 2018-09-12 | 2020-04-03 |
| MCCORMICK, Karen Ann | Director | 2020-04-03 | 2024-10-31 |
| SADIQ, Adam | Director | 2016-08-01 | 2020-04-03 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mrs Sabrina Sadiq | Individual | Significant influence | 2020-04-03 | Active |
| Mr Adam Sadiq | Individual | Significant influence | 2016-08-01 | Ceased 2020-04-03 |
| Mrs Sabrina Sadiq | Individual | Significant influence | 2016-08-01 | Ceased 2020-04-03 |
Filing timeline
Last 20 of 98 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-07-11 RESOLUTIONS Resolution
- 2024-06-12 MA Memorandum articles
- 2022-01-09 RESOLUTIONS Resolution
- 2022-01-09 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-10-04 | AA | accounts | Accounts with accounts type full | |
| 2025-04-16 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-12-19 | AA | accounts | Accounts with accounts type full | |
| 2024-11-19 | TM01 | officers | Termination director company with name termination date | |
| 2024-07-11 | RESOLUTIONS | resolution | Resolution | |
| 2024-06-12 | MA | incorporation | Memorandum articles | |
| 2024-04-15 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-03-13 | AP01 | officers | Appoint person director company with name date | |
| 2024-03-12 | AP01 | officers | Appoint person director company with name date | |
| 2024-03-11 | SH01 | capital | Capital allotment shares | |
| 2023-10-14 | AA | accounts | Accounts with accounts type total exemption full | |
| 2023-10-14 | AAMD | accounts | Accounts amended with accounts type total exemption full | |
| 2023-07-13 | AD01 | address | Change registered office address company with date old address new address | |
| 2023-05-15 | AP01 | officers | Appoint person director company with name date | |
| 2023-04-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-09-29 | AA | accounts | Accounts with accounts type total exemption full | |
| 2022-05-12 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2022-01-24 | SH01 | capital | Capital allotment shares | |
| 2022-01-09 | RESOLUTIONS | resolution | Resolution | |
| 2022-01-09 | MA | incorporation | Memorandum articles |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 1
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+5.9%
£21,852,100 £23,150,353
-
Cash
-64.5%
£2,380,154 £845,580
-
Net assets
-171.3%
£769,159 -£548,766
-
Employees
-22.7%
22 17
-
Operating profit
+34.6%
-£3,933,078 -£2,573,937
-
Profit before tax
+30.6%
-£4,059,770 -£2,818,346
-
Wages
-18.7%
£1,185,266 £964,083
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers