WARPAINT LONDON PLC
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Next accounts due
2026-06-30 (in 1mo)
Last filed for 2024-12-31
Confirmation statement due
2026-07-17 (in 2mo)
Last made up 2025-07-03
Watchouts
None on the register
Cash
£22M
+141.8% vs 2023
Net assets
£73M
+56.6% vs 2023
Employees
155
+9.9% vs 2023
Profit before tax
£24M
+31.1% vs 2023
Name history
Renamed 2 times since incorporation
- WARPAINT LONDON PLC 2016-11-22 → present
- WARPAINT LONDON LIMITED 2016-09-14 → 2016-11-22
- WLL LONDON LIMITED 2016-07-04 → 2016-09-14
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £89,590,000 | £101,607,000 | |
| Operating profit | £18,481,000 | £23,986,000 | |
| Profit before tax | £18,118,000 | £23,761,000 | |
| Net profit | £13,971,000 | £18,244,000 | |
| Cash | £9,053,000 | £21,887,000 | |
| Total assets less current liabilities | £51,175,000 | £76,604,000 | |
| Net assets | £46,805,000 | £73,294,000 | |
| Equity | £46,805,000 | £73,294,000 | |
| Average employees | 141 | 155 | |
| Wages | £7,130,000 | £8,199,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 20.6% | 23.6% | |
| Net margin | 15.6% | 18.0% | |
| Return on capital employed | 36.1% | 31.3% | |
| Gearing (liabilities / total assets) | 28.0% | 14.3% | |
| Current ratio | 3.65x | 7.93x | |
| Interest cover | 50.08x | 70.34x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- BDO LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Our evaluation of the Directors' assessment of the Group and the Parent Company's ability to continue to adopt the going concern basis of accounting included: o Evaluating the process the Directors followed to make their assessment, including checking if the assessment and underlying projections were prepared by appropriate individuals with sufficient knowledge of the detailed figures as well as an understanding of the Group's markets, strategies and risks”
Group structure
- WARPAINT LONDON PLC · parent
- Warpaint Cosmetics Group Limited 1%
- Warpaint Cosmetics (2014) Limited 1%
- Treasured Scents (2014) Limited 1%
- Treasured Scents Limited 1%
- Warpaint Cosmetics Inc. 1%
- Retra Holdings Limited 1%
- Retra Own Label Limited 1%
- Badgequo Limited 1%
- Badgequo Hong Kong Limited 1%
- Jinhua Badgequo Cosmetics Trading Co., Ltd 1%
- Marvin Leeds Marketing Services, Inc. 1%
- Warpaint Cosmetics (ROI) Limited 1%
- Beaute Sales EU Limited 1%
Significant events
- “On 12 February 2025, the Company completed the acquisition of 100% of the ordinary shares of Brand Architekts Group PLC for £13.3 million in cash and the issue of 103,422 Warpaint shares at £5.24, making a total purchase consideration of £13.9 million.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
10 active · 2 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| CRAIG, Sally Ann | Secretary | 2017-02-24 | — | — |
| BAZINI, Samuel | Director | 2016-07-04 | Mar 1963 | British |
| CRAIG, Sally Ann | Director | 2018-09-17 | Dec 1960 | British |
| DALY, Sharon Mary | Director | 2024-01-01 | Sep 1974 | British |
| GARSTON, Clive Richard | Director | 2016-11-01 | Apr 1945 | British |
| HAGON, Paul George | Director | 2016-11-01 | Oct 1963 | British |
| MACLEOD, Eoin Alan | Director | 2016-07-04 | Sep 1962 | British |
| RODOL, Neil | Director | 2016-11-01 | Sep 1962 | British |
| SADLER, Keith John | Director | 2016-11-01 | Sep 1958 | British |
| THAMBIAH, Indira | Director | 2024-01-01 | Feb 1968 | British |
Show 2 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| RODOL, Neil Simon | Secretary | 2016-11-22 | 2017-02-24 |
| COLLIER, John Travis | Director | 2021-09-01 | 2022-12-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Eoin Alan Macleod | Individual | Shares 25–50%, Voting 25–50% | 2017-06-26 | Ceased 2016-11-30 |
| Mr Samuel Bazini | Individual | Shares 25–50%, Voting 25–50% | 2017-06-26 | Ceased 2016-11-30 |
| Mr Eoin Alan Macleod | Individual | Shares 25–50%, Voting 25–50% | 2016-07-04 | Ceased 2017-11-30 |
| Mr Samuel Bazini | Individual | Shares 25–50%, Voting 25–50% | 2016-07-04 | Ceased 2017-11-30 |
Filing timeline
Last 20 of 92 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-07-04 RESOLUTIONS Resolution
- 2024-07-04 RESOLUTIONS Resolution
- 2023-08-02 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-07-04 | RESOLUTIONS | resolution | Resolution | |
| 2025-07-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-06-27 | AA | accounts | Accounts with accounts type group | |
| 2025-02-20 | SH01 | capital | Capital allotment shares | |
| 2024-12-17 | SH01 | capital | Capital allotment shares | |
| 2024-09-23 | SH01 | capital | Capital allotment shares | |
| 2024-07-18 | AA | accounts | Accounts with accounts type group | |
| 2024-07-04 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-07-04 | RESOLUTIONS | resolution | Resolution | |
| 2024-05-22 | SH01 | capital | Capital allotment shares | |
| 2024-01-04 | AP01 | officers | Appoint person director company with name date | |
| 2024-01-04 | AP01 | officers | Appoint person director company with name date | |
| 2023-12-01 | SH01 | capital | Capital allotment shares | |
| 2023-10-09 | SH01 | capital | Capital allotment shares | |
| 2023-08-02 | RESOLUTIONS | resolution | Resolution | |
| 2023-07-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-06-13 | AA | accounts | Accounts with accounts type group | |
| 2023-06-06 | SH01 | capital | Capital allotment shares | |
| 2023-01-03 | TM01 | officers | Termination director company with name termination date | |
| 2022-07-18 | CS01 | confirmation-statement | Confirmation statement with no updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 4
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+13.4%
£89,590,000 £101,607,000
-
Cash
+141.8%
£9,053,000 £21,887,000
-
Net assets
+56.6%
£46,805,000 £73,294,000
-
Employees
+9.9%
141 155
-
Operating profit
+29.8%
£18,481,000 £23,986,000
-
Profit before tax
+31.1%
£18,118,000 £23,761,000
-
Wages
+15%
£7,130,000 £8,199,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers