MIRRIAD ADVERTISING PLC

• ⚠

  Material uncertainty over going concern

  The financial statements have been prepared on a going concern basis notwithstanding the Group having made a loss for the year... These conditions... indicate the existence of a material uncertainty which may cast significant doubt about the Group's and the Company's ability to continue as a going concern.

• ◆

  5 officer resignations in last 12 months

  Multiple officers have left the board recently — see the People section for who.

1. MIRRIAD ADVERTISING PLC 2017-11-22 → present
2. MIRRIAD ADVERTISING LIMITED 2015-06-03 → 2017-11-22
3. BROADWALL ACQUISITIONS LIMITED 2015-04-20 → 2015-06-03

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Accounting basis

IFRS

Reporting scope

Consolidated group

Auditor

Cooper Parry Group Limited

Audit opinion

Unqualified (clean)

Going concern

Material uncertainty disclosed

“The financial statements have been prepared on a going concern basis notwithstanding the Group having made a loss for the year... These conditions... indicate the existence of a material uncertainty which may cast significant doubt about the Group's and the Company's ability to continue as a going concern.”

Group structure

1. MIRRIAD ADVERTISING PLC · parent
   1. Mirriad Advertising Private Limited 100% · India · Provision of embedded India advertising into video
   2. Mirriad Inc. 100% · USA · Provision of embedded USA advertising into video
   3. Mirriad Limited 100% · UK · Dormant

Significant events

• “On 13 May 2025 the Company announced a significant restructuring of its operations (including a joint venture agreement relating to those operations in the US) and a proposed fundraising. The Directors identified cost saving measures to reduce the Group's monthly cost base to approximately £250,000, with the planned cost savings being primarily achieved through a c. 40% reduction in staff numbers, with the majority of headcount reduction being implemented in the UK and US.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

16

last 12 months

Capital events

1

last 24 months

Officers appointed

2

last 12 months

Officers resigned

5

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

• Turnover

  -44.4%

  £1,803,000 → £1,003,000

• Cash

  -21.7%

  £6,109,000 → £4,783,000

• Net assets

  -27.7%

  £6,575,000 → £4,752,000

• Employees

  -10.1%

  89 → 80

• Operating profit

  +23.1%

  -£11,477,000 → -£8,822,000

• Profit before tax

  +23.2%

  -£11,367,000 → -£8,725,000

• Wages

  -23.1%

  £7,170,000 → £5,517,000

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers