ASMR HOLDINGS LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-04-17 (in 11mo)
Last made up 2026-04-03
Watchouts
None on the register
Cash
—
Latest balance sheet
Net assets
£72M
-13.8% vs 2023
Employees
0
Average over period
Profit before tax
-£12M
-375.2% vs 2023
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | — | — | |
| Operating profit | — | — | |
| Profit before tax | £4,179,000 | -£11,500,000 | |
| Net profit | £4,179,000 | -£11,500,000 | |
| Cash | — | — | |
| Total assets less current liabilities | £83,357,000 | £72,057,000 | |
| Net assets | £83,357,000 | £71,857,000 | |
| Equity | £83,357,000 | £71,857,000 | |
| Average employees | 0 | 0 | |
| Wages | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Current ratio | — | 0.11x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Grant Thornton UK LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Given the above, and the net current liabilities position of the Company as at the balance sheet date, ASL has provided a letter of support to indicate its intention to provide the funds needed for the Company to meet its liabilities as they fall due for a period of at least 12 months from the date of signing these financial statements. The Directors are therefore confident that the Company and Group will continue to operate as a going concern for at least 12 months from the date of signing these financial statements.”
Group structure
- ASMR HOLDINGS LIMITED · parent
- Resource Experience Limited 100%
- Powerforce Field Marketing and Retail Services Limited 100%
- Retail Active Limited 100%
- Flixmedia Limited 100%
- Headcount Worldwide Field Marketing Limited 100%
- Intermarketing Group Limited 100%
- Intermarketing Agency Limited 100%
- Liaison Print Solutions Limited 100%
- Home Marketing Holdings Limited 100%
- Home Marketing Limited 100%
- Fusion Learning Limited 100%
- Chilli UK Limited 100%
- First 10 Digital Limited 100%
- Gig Retail Holdings Limited 100%
- Gig Retail Limited 100%
- Home Marketing (Gibraltar) Limited 100%
- Nooko Pty Limited 100%
- Intermarketing Agency Pty Limited 100%
- Fusion Learning (Australia) Pty Ltd 100%
- Send Me A Sample Limited 51%
Significant events
- “On 31 July 2024 the Company purchased a 51% ownership in Send Me A Sample Limited ("SMAS") for initial consideration of £12k plus a working capital loan of £600k. Contingent consideration, valued at £200k, will be payable in 2027.”
- “In October 2024 the remaining 20% of Gig Retail Holdings transferred to the Company, as part of the settlement of the put and call option arising from the original acquisition of this entity in January 2021.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 9 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| HAMEED-BURKE, Fathima Suzhanna | Director | 2023-11-29 | May 1975 | British |
| SMOLLAN, Michael Benjamin | Director | 2024-09-11 | May 1982 | South African |
Show 9 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| DYE & DURHAM SECRETARIAL LIMITED | Corporate Secretary | 2015-03-24 | 2023-05-31 |
| CLUBE, Laurence Murray | Director | 2017-10-31 | 2024-08-07 |
| DOMIER, Tanya Lynn | Director | 2015-03-24 | 2022-05-17 |
| GROWE, Christopher Robert | Director | 2023-03-27 | 2024-08-07 |
| KAYE, Dean Andrew | Director | 2023-04-28 | 2023-11-29 |
| KING, Tania Blythe | Director | 2015-03-27 | 2016-12-13 |
| KLEINMAN, Darrin Andrew | Director | 2022-05-18 | 2023-04-28 |
| ROBINSON, Bryce Oswald | Director | 2016-12-13 | 2017-10-31 |
| STEVENS, Brian Gifford | Director | 2015-03-24 | 2023-03-27 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Advantage Smollan Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 75 total filings
Material constitutional events — rename, articles re-file, resolution
- 2026-01-22 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-01-22 | SH20 | capital | Legacy | |
| 2026-01-22 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2026-01-22 | CAP-SS | insolvency | Legacy | |
| 2026-01-22 | RESOLUTIONS | resolution | Resolution | |
| 2025-10-13 | AA | accounts | Accounts with accounts type full | |
| 2025-04-11 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-03-04 | CH01 | officers | Change person director company with change date | |
| 2025-03-04 | CH01 | officers | Change person director company with change date | |
| 2025-03-04 | CH01 | officers | Change person director company with change date | |
| 2025-01-02 | AA | accounts | Accounts with accounts type full | |
| 2024-09-12 | AP01 | officers | Appoint person director company with name date | |
| 2024-09-12 | CH01 | officers | Change person director company with change date | |
| 2024-08-14 | TM01 | officers | Termination director company with name termination date | |
| 2024-08-14 | TM01 | officers | Termination director company with name termination date | |
| 2024-05-07 | AUD | auditors | Auditors resignation company | |
| 2024-04-22 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-03-19 | AA | accounts | Accounts with accounts type full | |
| 2023-12-20 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2023-12-20 | AP01 | officers | Appoint person director company with name date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 6
- Capital events
- 2
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
—
Not reported
-
Cash
—
Not reported
-
Net assets
-13.8%
£83,357,000 £71,857,000
-
Employees
—
Not reported
-
Profit before tax
-375.2%
£4,179,000 -£11,500,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers