ADVANTAGE SMOLLAN LIMITED

• ◆

  4 officer resignations in last 12 months

  Multiple officers have left the board recently — see the People section for who.

• ◆

  1 PSC ceased in last 24 months

  Significant control changed hands — see the Ownership section.

1. ADVANTAGE SMOLLAN LIMITED 2015-06-25 → present
2. ASMJ LIMITED 2015-03-24 → 2015-06-25

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Accounting basis

FRS 102

Reporting scope

Consolidated group

Auditor

Grant Thornton UK LLP

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“After making the above enquiries, the Directors have a reasonable expectation that the Group has adequate resources to continue in operational existence for the foreseeable future. The Company therefore continues to adopt the going concern basis of accounting in preparing the consolidated financial statements being at least 12 months from the date of signing these financial statements.”

Group structure

1. ADVANTAGE SMOLLAN LIMITED · parent
   1. Selpus - Serviços e Gestão de Venda S.A. 1% · Portugal · Sales services
   2. ASMR Holdings Limited 1% · United Kingdom · Investment holding
   3. Gig Retail Holdings Limited 1% · United Kingdom · Investment holding
   4. Prosam Marktservice GmbH 1% · Austria · Field marketing
   5. Send Me A Sample Limited 0.51% · United Kingdom · Marketing agency
   6. Twin Meubel B.V. 1% · Netherlands · Field marketing

Significant events

• “On 31 July 2024, ASMR Holdings Limited acquired 51% of the issued share capital of Send Me A Sample Limited, obtaining control. On 1 July 2024, Advantage Smollan B.V. disposed of its 50% shareholding in Hamilton Bright Training B.V., giving rise to an overall gain on disposal of £89k. On 22 October 2024, Advantage Smollan B.V. acquired the remaining 50% of the issued share capital of Twin Meubel B.V., obtaining control. On 29 November 2024, Daymon Netherlands was liquidated. Impairments were booked for the Home brand name (£946k), goodwill and intangibles for Gig Retail Limited (£1,945k and £2,469k), and Externalia brand name (£481k).”
• “Post year end events: In February 2025, the ASL Group acquired 80% of A.F.T Plus Promotion Sales GmbH. In May 2025, the ASL Group disposed of its investment in CIS Combera (CY) Ltd. In May 2025, the ASL Group exercised its call/put option to purchase a further 20% of Externalia Gestion Del Punto De Venta, S.L. In May 2025, the ASL Group purchased a 30% equity stake in two French companies, Virage Conseil Animation Merchandising SARL and Virage Conseil Distribution SARL. On 21 August 2025, management Class B ordinary shares were repurchased by the company via a buyback agreement and immediately cancelled.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

19

last 12 months

Capital events

6

last 24 months

Officers appointed

1

last 12 months

Officers resigned

4

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

• Turnover

  -0.5%

  £334,546,000 → £332,745,000

• Cash

  -3.7%

  £29,151,000 → £28,079,000

• Net assets

  -16.2%

  £92,133,000 → £77,168,000

• Employees

  -7.3%

  5,884 → 5,455

• Operating profit

  -237.3%

  -£2,030,000 → -£6,847,000

• Profit before tax

  -117.1%

  -£5,322,000 → -£11,556,000

• Wages

  -2.7%

  £128,949,000 → £125,529,000

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers