ASM HOLDINGS LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-08-10 (in 3mo)
Last made up 2025-07-27
Watchouts
None on the register
Cash
£1M
+296.5% vs 2023
Net assets
£66M
0% vs 2023
Employees
0
Average over period
Profit before tax
£21K
-79% vs 2023
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | — | — | |
| Operating profit | — | — | |
| Profit before tax | £100,000 | £21,000 | |
| Net profit | £100,000 | £21,000 | |
| Cash | £260,000 | £1,031,000 | |
| Total assets less current liabilities | £65,570,000 | £65,591,000 | |
| Net assets | £65,570,000 | £65,591,000 | |
| Equity | £65,570,000 | £65,591,000 | |
| Average employees | 0 | 0 | |
| Wages | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Gearing (liabilities / total assets) | 0.0% | 0.0% |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Grant Thornton UK LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Directors are therefore confident that the Company will continue to operate as a going concern for a period of at least 12 months from the date of signing of these financial statements, and therefore the financial statements have been prepared on a going concern basis.”
Group structure
- ASM HOLDINGS LIMITED · parent
- Advantage Smollan Limited 49.6%
- ASMR Holdings Limited 100%
- Advantage Smollan B.V. 100%
- Resource Experience Limited 100%
- Powerforce Field Marketing and Retail Services Limited 100%
- Retail Active Limited 100%
- Headcount Worldwide Field Marketing Limited 100%
- Flixmedia Limited 100%
- Selplus - Serviços e Gestão de Venda S.A. 100%
- Intermarketing Group Limited 100%
- Intermarketing Agency Limited 100%
- Liaison Print Solutions Limited 100%
- Effective Sales Personnel Limited 100%
- Home Marketing Holdings Limited 100%
- Home Marketing Group Limited 100%
- Home Marketing Limited 100%
- Fusion Learning Limited 100%
- Chilli UK Limited 100%
- First 10 Digital Limited 100%
- Gig Retail Holdings Limited 100%
- Gig Retail Limited 100%
- Home Marketing (Gibraltar) Limited 100%
- Nooko Pty Limited 100%
- Fusion Learning (Australia) Pty Ltd 100%
- Intermarketing Agency Pty Limited 100%
- Advantage Smollan GmbH 100%
- Combera GmbH 100%
- Prosam Marketservice GmbH 100%
- Combera Service GmbH 100%
- Combera Schweiz AG 50%
- 4 P&P spol s.r.o. 100%
- BTL company s.r.o. 100%
- In Store Solutions s.r.o. 100%
- 4 P&P Services Liberec s.r.o. 100%
- Smartspotter s.r.o. 100%
- 4 P&P Slovakia spol s.r.o. 100%
- PMI Combera SP z.o.o. 100%
- Hamilton Bright Group B.V. 100%
- Hamilton Bright Field Management B.V. 100%
- Hamilton Bright Logistics B.V. 100%
- Hamilton Bright Sales Management B.V. 100%
- Hamilton Bright Brand Activation B.V. 100%
- Hamilton Bright (France) SAS 95%
- Workshop International Sweden AB 60%
- Hamilton Bright Participaties B.V. 100%
- Workshop Holland BV 100%
- Hamilton Bright N.V. 97%
- Workshop Denmark ApS GmbH 100%
- Dutch Moving Media Holding BV 100%
- Workshop Finland Oy 100%
- Mashup Agency AB 100%
- Workshop Norge AS 100%
- Dutch Moving Promotions BV 100%
- Dutch Moving Billboards BV 100%
- Daymon Worldwide Consultancy Unipessoal LDA 100%
- Externalia Gestion del Punto de Venta S.L. 70%
- Send Me A Sample Limited 51%
- Retail Service Partner B.V. 50%
- SmartSpotter B.V. 50%
- Hamilton Bright Craving Novity Pty 50%
- Twin Meubel B.V. 100%
- Hamilton Bright Space Management Holdings B.V. 50%
- Hamilton Bright Trade Marketing B.V. 100%
- JDH Solutions Limited 100%
- FMS Field Marketing + Sales Services GmbH 39.67%
- BPD The Headquarter Trade Limited 60%
- PKK Combera d.o.o. 25.5%
- Combera d.o.o. 12.51%
- PKK d.o.o. 25.1%
- Stilski Oglasi d.o.o. 25.1%
- Smollan CIS Limited 25.1%
- CIS Combera (CY) Limited 27.81%
- Artones Commercial Limited 50%
- Specialist Marketing Services LLC 60%
- Integrated Trade Marketing LLC 60%
- Integrity LLC 100%
- Trademag LLC 50%
- ITM Group LLC 90%
- Level LLC 20%
Significant events
- “In February 2025, the ASL Group, acquired 80% of A.F.T Plus Promotion Sales GmbH ("PPS") for €7.05m with a further working capital true up of €0.20m paid in May 2025. PPS is a field sales and brand activation business in Austria.”
- “In May 2025, the ASL Group disposed of its investment in CIS Combera (CY) Ltd (Russia). These shares were transferred to the outside shareholder in May 2025 for a consideration of $1.”
- “In May 2025, the ASL Group exercised its call/put option to purchase a further 20% of the shareholding in Externalia Gestion Del Punto De Venta, S.L., ("Externalia"), increasing its shareholding from 70% to 90%.”
- “In May 2025, the ASL Group purchased a 30% equity stake in two French companies, Virage Conseil Animation Merchandising SARL and Virage Conseil Distribution SARL ("Virage") to enhance its coverage in France.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 5 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| CSC CLS (UK) LIMITED | Corporate Secretary | 2025-08-27 | — | — |
| GROWE, Christopher Robert | Director | 2023-03-27 | Oct 1974 | American |
| MURRAY, Robert Douglas | Director | 2023-04-28 | Sep 1971 | American |
Show 5 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| CORPORATION SERVICE COMPANY (UK) LIMITED | Corporate Secretary | 2023-12-06 | 2025-08-27 |
| DYE & DURHAM SECRETARIAL LIMITED | Corporate Secretary | 2015-03-24 | 2023-05-31 |
| DOMIER, Tanya Lynn | Director | 2015-03-24 | 2022-05-17 |
| KLEINMAN, Darrin Andrew | Director | 2022-05-18 | 2023-04-28 |
| STEVENS, Brian Gifford | Director | 2015-03-24 | 2023-03-27 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Advantage Sales & Marketing Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 59 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-10-30 | AA | accounts | Accounts with accounts type full | |
| 2025-09-11 | CH01 | officers | Change person director company with change date | |
| 2025-08-27 | AP04 | officers | Appoint corporate secretary company with name date | |
| 2025-08-27 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-08-27 | TM02 | officers | Termination secretary company with name termination date | |
| 2025-07-28 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-01-28 | AA | accounts | Accounts with accounts type full | |
| 2024-07-30 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-05-07 | AUD | auditors | Auditors resignation company | |
| 2024-03-19 | AA | accounts | Accounts with accounts type full | |
| 2024-01-22 | AP04 | officers | Appoint corporate secretary company with name date | |
| 2024-01-22 | AD01 | address | Change registered office address company with date old address new address | |
| 2023-12-20 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2023-08-29 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-06-26 | AD01 | address | Change registered office address company with date old address new address | |
| 2023-05-31 | TM02 | officers | Termination secretary company with name termination date | |
| 2023-05-01 | AP01 | officers | Appoint person director company with name date | |
| 2023-05-01 | TM01 | officers | Termination director company with name termination date | |
| 2023-04-11 | AP01 | officers | Appoint person director company with name date | |
| 2023-04-06 | TM01 | officers | Termination director company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 6
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
—
Not reported
-
Cash
+296.5%
£260,000 £1,031,000
-
Net assets
0%
£65,570,000 £65,591,000
-
Employees
—
Not reported
-
Profit before tax
-79%
£100,000 £21,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers