WILTON BRADLEY HOLDINGS LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-03-18 (in 10mo)
Last made up 2026-03-04
Watchouts
None on the register
Cash
£5M
+46.9% vs 2023
Net assets
£24M
-0.2% vs 2023
Employees
204
-8.1% vs 2023
Profit before tax
£852K
+121.6% vs 2023
Name history
Renamed 1 time since incorporation
- WILTON BRADLEY HOLDINGS LIMITED 2015-03-27 → present
- W BRADLEY HOLDINGS LIMITED 2015-03-06 → 2015-03-27
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £55,994,319 | £57,501,482 | |
| Operating profit | -£3,238,611 | £1,182,959 | |
| Profit before tax | -£3,942,076 | £851,517 | |
| Net profit | -£3,097,345 | £610,853 | |
| Cash | £3,100,852 | £4,555,232 | |
| Total assets less current liabilities | £30,273,696 | £24,419,371 | |
| Net assets | £23,789,494 | £23,737,372 | |
| Equity | £23,789,494 | £23,737,372 | |
| Average employees | 222 | 204 | |
| Wages | £8,062,281 | £7,954,926 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | -5.8% | 2.1% | |
| Net margin | -5.5% | 1.1% | |
| Return on capital employed | -10.7% | 4.8% | |
| Gearing (liabilities / total assets) | 35.3% | 5.4% | |
| Current ratio | 3.84x | 2.71x | |
| Interest cover | -4.60x | 3.29x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- PKF Francis Clark
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The directors have reviewed budgets and cash flow forecasts and are satisfied that, based on the information available to date, the group is able to operate within available resources for a period of at least 12 months from the date of approval of these financial statements. Accordingly the directors continue to adopt the going concern basis of preparation.”
Group structure
- WILTON BRADLEY HOLDINGS LIMITED · parent
- Wilton Bradley Limited 100%
- This Is It Stores Limited 100%
- Wilton Bradley (Hong Kong) Limited 100%
- Wilton Bradley Europe B.V. 100%
Significant events
- “Although the weather during the summer months was again mixed, it was a significant improvement on 2023, and this was reflected in the trading performance with UK sales up over 23% in Q3 compared to the prior year.”
- “In Q4, the business focused on increasing sales outside of the peak summer period by running a media campaign for Xootz wheeled toys to promote brand awareness ahead of the Christmas sales peak, and by increasing the product range in the Christow brand. This boosted trading significantly with overall group sales up more than 21% year on year.”
- “During the year, the business made a strategic change in respect of sales direct to consumers. This now represents 67% of the annual group sales (2023: 54%).”
- “As a result of the targeted stock reductions and strong working capital management, overhead costs have reduced, with savings in external warehouse storage and bank interest, together with headcount reductions resulting from efficiency savings through automation and process improvements underpinned by the successful implementation of Oracle NetSuite in February 2023.”
- “Having addressed and dealt with the legacy issues of overstocking and excessive shipping costs which have severely impacted trading in the recent years, the business ends the year with a good base on which it can build on the trading successes of 2024.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
6 active · 2 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| NORMAN, Robert | Secretary | 2022-08-04 | — | — |
| ARROWSMITH, Paul Kevin | Director | 2015-03-06 | Jan 1967 | British |
| BRADLEY, Antony William | Director | 2015-03-06 | Aug 1960 | British |
| BRADLEY, Carl | Director | 2022-01-04 | Nov 1991 | British |
| BRADLEY, Ross | Director | 2022-01-04 | Jun 1987 | British |
| CHEETHAM, Leigh Karen | Director | 2015-03-06 | Feb 1959 | British |
Show 2 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| CHEETHAM, Leigh Karen | Secretary | 2015-03-06 | 2019-07-19 |
| HARRISON, Michael Leslie | Secretary | 2019-07-19 | 2022-08-04 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Antony William Bradley | Individual | Shares 50–75% | 2016-04-06 | Active |
Filing timeline
Last 20 of 61 total filings
Material constitutional events — rename, articles re-file, resolution
- 2021-01-05 MA Memorandum articles
- 2021-01-05 RESOLUTIONS Resolution
- 2020-09-14 MA Memorandum articles
- 2020-09-14 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-16 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-08-08 | AA | accounts | Accounts with accounts type group | |
| 2025-03-10 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-11-26 | CH01 | officers | Change person director company with change date | |
| 2024-09-17 | AA | accounts | Accounts with accounts type group | |
| 2024-03-04 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-09-20 | AA | accounts | Accounts with accounts type group | |
| 2023-03-07 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-08-04 | TM02 | officers | Termination secretary company with name termination date | |
| 2022-08-04 | AP03 | officers | Appoint person secretary company with name date | |
| 2022-06-15 | AA | accounts | Accounts with accounts type group | |
| 2022-03-28 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-01-04 | AP01 | officers | Appoint person director company with name date | |
| 2022-01-04 | AP01 | officers | Appoint person director company with name date | |
| 2021-08-04 | AA | accounts | Accounts with accounts type group | |
| 2021-05-07 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2021-01-05 | MA | incorporation | Memorandum articles | |
| 2021-01-05 | RESOLUTIONS | resolution | Resolution | |
| 2020-09-14 | MA | incorporation | Memorandum articles | |
| 2020-09-14 | RESOLUTIONS | resolution | Resolution |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+2.7%
£55,994,319 £57,501,482
-
Cash
+46.9%
£3,100,852 £4,555,232
-
Net assets
-0.2%
£23,789,494 £23,737,372
-
Employees
-8.1%
222 204
-
Operating profit
+136.5%
-£3,238,611 £1,182,959
-
Profit before tax
+121.6%
-£3,942,076 £851,517
-
Wages
-1.3%
£8,062,281 £7,954,926
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers