HONEST GROUP LTD
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Next accounts due
2026-10-31 (in 5mo)
Last filed for 2025-01-26
Confirmation statement due
2027-02-16 (in 9mo)
Last made up 2026-02-02
Watchouts
None on the register
Cash
£4M
+75.6% vs 2024
Net assets
-£33M
-7.8% vs 2024
Employees
836
+1.8% vs 2024
Profit before tax
-£3M
+48.9% vs 2024
Name history
Renamed 1 time since incorporation
- HONEST GROUP LTD 2016-02-01 → present
- PACIFIC SHELF 1802 LIMITED 2014-11-25 → 2016-02-01
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2025-01-26
| Metric | Trend | 2024-01-28 | 2025-01-26 |
|---|---|---|---|
| Turnover | £56,378,000 | £59,896,000 | |
| Operating profit | -£2,498,000 | £903,000 | |
| Profit before tax | -£6,333,000 | -£3,234,000 | |
| Net profit | -£5,381,000 | -£2,364,000 | |
| Cash | £2,168,000 | £3,806,000 | |
| Total assets less current liabilities | £3,916,000 | £14,870,000 | |
| Net assets | -£30,396,000 | -£32,760,000 | |
| Equity | -£30,396,000 | -£32,760,000 | |
| Average employees | 821 | 836 | |
| Wages | £18,708,000 | £20,307,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-01-28 | 2025-01-26 |
|---|---|---|---|
| Operating margin | -4.4% | 1.5% | |
| Net margin | -9.5% | -3.9% | |
| Return on capital employed | -63.8% | 6.1% | |
| Gearing (liabilities / total assets) | 213.2% | 219.4% | |
| Current ratio | 0.23x | 0.60x | |
| Interest cover | -0.65x | 0.22x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- S&W Partners Audit Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The period has shown substantial growth in both turnover, adjusted EBITDA and operating profit, and this has continued into 2025. The directors are confident that they will be able to meet liabilities as they fall due in the next 12 months and as such the financial statements have been prepared on a going concern basis.”
Group structure
- HONEST GROUP LTD · parent
- Honest Burgers Ltd 100%
Significant events
- “During the period the group appointed a new CEO (Kevin Styles) who took office from January 2025. Thomas Kelly (previous CEO) moved to Chair of the Board from September 2024. In July 2025 Matt Brandon was promoted to CEO from CFO, replacing Kevin Styles.”
- “Since the balance sheet date, the company has re-assigned the lease on a site which had not traded for the full financial year, therefore exiting the lease was a positive commercial step for the business.”
- “Following the period end, the group has also re-financed, with the term of the new debt running for 5 years from July 2025.”
- “The refinancing, along with a post year end injection of new funding from existing shareholders, has enabled the group to acquire 12 sites from an existing burger chain, expanding it's restaurant portfolio to 51 locations.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
6 active · 7 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BARTON, Tom | Director | 2015-01-08 | Apr 1986 | British |
| BRANDON, Matthew | Director | 2022-04-28 | Jul 1978 | British |
| EELES, Philip Anthony | Director | 2015-01-08 | Apr 1983 | British |
| KELLY, Thomas Carr | Director | 2024-03-21 | Jul 1968 | British |
| SKINNER, Spencer John Banks | Director | 2014-11-25 | Jul 1966 | British |
| WAITE, Dorian | Director | 2015-01-08 | Jan 1967 | British |
Show 7 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ELLIS, Meg | Director | 2018-07-04 | 2022-01-31 |
| EVANS, Nicholas David | Director | 2014-12-19 | 2018-03-22 |
| FOULIS, David Peter | Director | 2018-01-26 | 2021-03-31 |
| HAYES, Frank Mahon | Director | 2020-09-30 | 2024-03-21 |
| MAHENDRAN, Jason | Director | 2018-03-22 | 2024-03-21 |
| MANN, Gary Stephen | Director | 2017-03-22 | 2022-03-31 |
| STYLES, Kevin Richard | Director | 2025-01-30 | 2025-07-18 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Pacific Shelf 1803 Limited | Corporate entity | Shares 50–75%, Voting 50–75% | 2016-04-06 | Active |
Filing timeline
Last 20 of 95 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-08-20 RESOLUTIONS Resolution
- 2025-08-20 MA Memorandum articles
- 2023-12-31 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-03-27 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-11-21 | CH01 | officers | Change person director company with change date | |
| 2025-11-21 | TM01 | officers | Termination director company with name termination date | |
| 2025-10-13 | AA | accounts | Accounts with accounts type group | |
| 2025-08-20 | RESOLUTIONS | resolution | Resolution | |
| 2025-08-20 | MA | incorporation | Memorandum articles | |
| 2025-08-11 | AD01 | address | Change registered office address company with date old address new address | |
| 2025-07-10 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-07-09 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2025-07-09 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2025-06-11 | AP01 | officers | Appoint person director company with name date | |
| 2025-02-13 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-10-30 | AA | accounts | Accounts with accounts type group | |
| 2024-05-03 | AP01 | officers | Appoint person director company with name date | |
| 2024-05-02 | TM01 | officers | Termination director company with name termination date | |
| 2024-05-02 | TM01 | officers | Termination director company with name termination date | |
| 2024-03-09 | AA | accounts | Accounts with accounts type group | |
| 2024-02-08 | RP04CS01 | confirmation-statement | Second filing of confirmation statement with made up date | |
| 2024-02-02 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-12-31 | MA | incorporation | Memorandum articles |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 11
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-01-26 vs 2024-01-28
-
Turnover
+6.2%
£56,378,000 £59,896,000
-
Cash
+75.6%
£2,168,000 £3,806,000
-
Net assets
-7.8%
-£30,396,000 -£32,760,000
-
Employees
+1.8%
821 836
-
Operating profit
+136.1%
-£2,498,000 £903,000
-
Profit before tax
+48.9%
-£6,333,000 -£3,234,000
-
Wages
+8.5%
£18,708,000 £20,307,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers