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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2027-04-01 (in 11mo)

Last made up 2026-03-18

Watchouts

None on the register

Cash

£10M

+22.4% vs 2023

Net assets

£9M

+21.1% vs 2023

Employees

202

-12.6% vs 2023

Profit before tax

£2M

+49.5% vs 2023

Accounts

2-year trend · latest reflected 2024-12-31

Metric Trend 2023-12-312024-12-31
Turnover £53,502,425£46,596,134
Operating profit £1,609,617£2,395,288
Profit before tax £1,663,131£2,485,931
Net profit £1,183,353£1,823,117
Cash £7,858,092£9,614,478
Total assets less current liabilities £7,703,199£9,198,027
Net assets £7,529,441£9,120,070
Equity £7,529,441£9,120,070
Average employees 231202
Wages £16,010,483£14,993,484

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-12-312024-12-31
Operating margin 3.0%5.1%
Net margin 2.2%3.9%
Return on capital employed 20.9%26.0%
Gearing (liabilities / total assets) 56.8%52.5%
Current ratio 1.71x1.87x
Interest cover 248.55x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Consolidated group
Auditor
HaysMac LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“Based on this review, the directors have concluded that the Group is able to meet its obligations as they fall due and have prepared the financial statements on the going concern basis. In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.”

Group structure

  1. PULSE COMMS LTD · parent
    1. Pulse Comms (US) Limited 100% · England · Dormant
    2. Pace Comms GmbH 100% · Germany · Marketing Services
    3. Pulse Comms APAC PTE Limited 100% · Singapore · Marketing Services
    4. Transmittal Limited 100% · England · Dormant
    5. Pulse Comms (PL) sp.z.o.o. 100% · Poland · Marketing Services
    6. Pulse Comms (US) Inc 100% · USA · Marketing Services
    7. Pulse Comms ANZ PTY Limited 100% · NSW · Marketing Services
    8. Pulse Comms India Private Limited 100% · Delhi · Marketing Services

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

3 active · 0 resigned

Name Role Appointed Born Nationality
BAGNALL, Nicola Secretary 2013-10-09
BAGNALL, Christopher Paul Director 2013-10-09 Jul 1975 British
BAGNALL, Nicola Director 2016-07-21 Feb 1975 British

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Mrs Nicola Bagnall Individual Shares 25–50%, Voting 25–50% 2016-04-06 Ceased 2020-12-08
Mr Christopher Bagnall Individual Shares 25–50%, Voting 25–50% 2016-04-06 Active
Mrs Nicola Bagnall Individual Shares 25–50%, Voting 25–50% 2016-04-06 Active

Filing timeline

Last 20 of 54 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2021-06-20 MA Memorandum articles
  • 2021-06-20 RESOLUTIONS Resolution
Date Type Category Description
2026-04-30 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-05-16 AA accounts Accounts with accounts type group
2025-03-19 CS01 confirmation-statement Confirmation statement with updates PDF
2025-03-18 SH01 capital Capital allotment shares PDF
2025-01-24 AD01 address Change registered office address company with date old address new address PDF
2024-10-09 CS01 confirmation-statement Confirmation statement with updates PDF
2024-06-15 AA accounts Accounts with accounts type group
2024-02-05 SH01 capital Capital allotment shares PDF
2023-11-07 CS01 confirmation-statement Confirmation statement with updates PDF
2023-08-09 AA accounts Accounts with accounts type group
2022-10-13 CS01 confirmation-statement Confirmation statement with updates PDF
2022-08-03 AD01 address Change registered office address company with date old address new address PDF
2022-04-26 AA accounts Accounts with accounts type group
2022-01-24 SH01 capital Capital allotment shares PDF
2021-10-28 CS01 confirmation-statement Confirmation statement with updates PDF
2021-10-08 AA accounts Accounts with accounts type group
2021-09-17 SH01 capital Capital allotment shares PDF
2021-09-17 SH01 capital Capital allotment shares PDF
2021-06-20 MA incorporation Memorandum articles
2021-06-20 RESOLUTIONS resolution Resolution

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
2

last 12 months

Capital events
1

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Official Companies House page