AA BRAND MANAGEMENT LIMITED
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Next accounts due
2026-10-31 (in 5mo)
Last filed for 2025-01-31
Confirmation statement due
2026-07-05 (in 2mo)
Last made up 2025-06-21
Watchouts
None on the register
Cash
—
Latest balance sheet
Net assets
£454M
-0.4% vs 2024
Employees
—
Average over period
Profit before tax
£64M
+12.3% vs 2024
Name history
Renamed 1 time since incorporation
- AA BRAND MANAGEMENT LIMITED 2013-10-18 → present
- NOUGATSTREAM LIMITED 2013-07-10 → 2013-10-18
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2025-01-31
| Metric | Trend | 2024-01-31 | 2025-01-31 |
|---|---|---|---|
| Turnover | £85,000,000 | £91,000,000 | |
| Operating profit | £85,000,000 | £91,000,000 | |
| Profit before tax | £57,000,000 | £64,000,000 | |
| Net profit | £42,000,000 | £48,000,000 | |
| Cash | — | — | |
| Total assets less current liabilities | — | — | |
| Net assets | £456,000,000 | £454,000,000 | |
| Equity | £456,000,000 | £454,000,000 | |
| Average employees | — | — | |
| Wages | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-01-31 | 2025-01-31 |
|---|---|---|---|
| Operating margin | 100.0% | 100.0% | |
| Net margin | 49.4% | 52.7% | |
| Gearing (liabilities / total assets) | 55.3% | 55.0% | |
| Interest cover | 3.04x | 3.37x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Company Directors consider the going concern period as twelve months from the date of signing these financial statements and have reviewed detailed monthly cash flow forecasts for the Group over this period. In addition, the Directors have considered and confirm there are no significant or material events that have been identified beyond the going concern period that may cast significant doubt upon the continuing use of the going concern basis. The forecasts incorporate severe but plausible downside scenarios relating to business performance and covenant thresholds. The Directors have concluded that the Company has sufficient funds to continue trading for this period and the foreseeable future without significant curtailment of operations. Therefore, the financial statements have been prepared using the going concern basis.”
Significant events
- “On 10 February 2025, the AA Limited group ("Group") renewed its £200m Liquidity Facility with an effective date of 5 March 2025. The facility remains undrawn.”
- “On 19 March 2025, the Group successfully refinanced its £165m Senior Term Facility and £56m Working Capital Facility ahead of their 10 March 2026 maturity date. The Group has entered into a new £95m Senior Term Facility and a new £70m fixed rate Private Placement, both with maturity dates in March 2030.”
- “On 1 April 2025, the Group entered into a financing arrangement with Basing TopCo Limited, an indirect parent of AA Limited. Under this arrangement the Group may borrow up to £60m for the sole purpose of redeeming Class B3 Notes, to the extent any remaining outstanding on the 31 January 2026 maturity date.”
- “On 14 May 2025, the Group redeemed £62m of Class B3 Notes at par. On 7 October 2025, the Group provided a notice of redemption for the final £48m of B3 Notes.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 18 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| COX, James Edward | Secretary | 2021-10-01 | — | — |
| MACKAY, Thomas Owen | Director | 2021-11-15 | Mar 1975 | British |
| WING, Michael | Director | 2024-05-29 | Apr 1975 | British |
Show 18 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| FREE, Catherine Marie | Secretary | 2018-04-17 | 2019-01-30 |
| HAYNES, Victoria | Secretary | 2013-10-18 | 2014-04-22 |
| HOOSEN, Nadia | Secretary | 2019-01-30 | 2021-05-31 |
| MILLAR, Mark Falcon | Secretary | 2014-09-08 | 2018-04-17 |
| SCOTT, Robert James | Secretary | 2014-04-22 | 2014-09-08 |
| TMF CORPORATE ADMINISTRATION SERVICES LIMITED | Corporate Secretary | 2013-07-10 | 2013-10-18 |
| BOLAND, Andrew Kenneth | Director | 2013-10-18 | 2014-12-19 |
| CLARKE, Martin Andrew, Dr | Director | 2015-07-01 | 2019-04-29 |
| DANGERFIELD, Kevin Jeremy | Director | 2020-02-13 | 2021-11-12 |
| LEVY, Adrian Joseph Morris | Director | 2013-07-10 | 2013-10-18 |
| MILLAR, Mark Falcon | Director | 2015-07-01 | 2018-04-17 |
| NEVILLE, Marianne | Director | 2019-08-09 | 2024-05-29 |
| NORMAN, Charles Edward | Director | 2014-12-16 | 2017-08-24 |
| PRITCHARD, Gillian Rosemary | Director | 2016-04-30 | 2019-08-09 |
| PUDGE, David John | Director | 2013-07-10 | 2013-10-18 |
| SCOTT, Robert James | Director | 2014-01-06 | 2016-04-30 |
| STRICKLAND, Mark William | Director | 2017-08-23 | 2020-02-13 |
| STRONG, Andrew Jonathan Peter | Director | 2013-10-18 | 2014-01-06 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Automobile Association Developments Limited | Corporate entity | ownership-of-shares-75-to-100-percent-as-firm | 2016-04-06 | Active |
Filing timeline
Last 20 of 82 total filings
Material constitutional events — rename, articles re-file, resolution
- 2021-12-23 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-10-24 | AA | accounts | Accounts with accounts type full | |
| 2025-07-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-06-20 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2024-11-01 | AD01 | address | Change registered office address company with date old address new address | |
| 2024-07-25 | AA | accounts | Accounts with accounts type full | |
| 2024-07-02 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-06-04 | TM01 | officers | Termination director company with name termination date | |
| 2024-06-04 | AP01 | officers | Appoint person director company with name date | |
| 2023-07-28 | AA | accounts | Accounts with accounts type full | |
| 2023-06-21 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-08-16 | AA | accounts | Accounts with accounts type full | |
| 2022-06-21 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-12-23 | SH19 | capital | Capital statement capital company with date currency figure | |
| 2021-12-23 | SH20 | capital | Legacy | |
| 2021-12-23 | CAP-SS | insolvency | Legacy | |
| 2021-12-23 | RESOLUTIONS | resolution | Resolution | |
| 2021-11-18 | TM01 | officers | Termination director company with name termination date | |
| 2021-11-17 | AP01 | officers | Appoint person director company with name date | |
| 2021-10-12 | AP03 | officers | Appoint person secretary company with name date | |
| 2021-07-15 | AA | accounts | Accounts with accounts type full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-01-31 vs 2024-01-31
-
Turnover
+7.1%
£85,000,000 £91,000,000
-
Cash
—
Not reported
-
Net assets
-0.4%
£456,000,000 £454,000,000
-
Employees
—
Not reported
-
Operating profit
+7.1%
£85,000,000 £91,000,000
-
Profit before tax
+12.3%
£57,000,000 £64,000,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers