BEHAVIOURAL INSIGHTS LTD
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Next accounts due
2026-12-31 (in 7mo)
Last filed for 2025-03-31
Confirmation statement due
2026-06-27 (in 1mo)
Last made up 2025-06-13
Watchouts
None on the register
Cash
£5M
+65.7% vs 2024
Net assets
£7M
+11.9% vs 2024
Employees
200
-9.5% vs 2024
Profit before tax
£1M
+189.6% vs 2024
Name history
Renamed 1 time since incorporation
- BEHAVIOURAL INSIGHTS LTD 2014-02-04 → present
- BEHAVIOURAL INSIGHTS TEAM LTD 2013-06-13 → 2014-02-04
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2025-03-31
| Metric | Trend | 2024-03-31 | 2025-03-31 |
|---|---|---|---|
| Turnover | £23,095,954 | £25,683,279 | |
| Operating profit | -£1,298,519 | £1,068,090 | |
| Profit before tax | -£1,266,075 | £1,134,727 | |
| Net profit | -£1,070,053 | £776,959 | |
| Cash | £2,812,127 | £4,660,566 | |
| Total assets less current liabilities | £6,116,804 | £6,841,509 | |
| Net assets | £5,974,281 | £6,686,726 | |
| Equity | £5,974,281 | £6,686,726 | |
| Average employees | 221 | 200 | |
| Wages | £13,970,491 | £13,607,046 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-03-31 | 2025-03-31 |
|---|---|---|---|
| Operating margin | -5.6% | 4.2% | |
| Net margin | -4.6% | 3.0% | |
| Return on capital employed | -21.2% | 15.6% | |
| Current ratio | 1.92x | 1.96x | |
| Interest cover | -6213.01x | 14834.58x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- RSM UK Audit LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“At 31 March 2025, the Group had a strong balance sheet with net assets of £6,686,726 (2024 - £5,974,281) and no debt. Additionally, the Group retains a strong level of liquidity, with cash reserves of £4,660,566 (2024 - £2,812,127) held at the year end. The Group has sufficient cash reserves and has prepared cashflow forecasts through to March 2026 such that the Board is satisfied that the Group is able to operate as a going concern for the period of at least 12 months from the signature date of these accounts.”
Group structure
- BEHAVIOURAL INSIGHTS LTD · parent
- Behavioural Insights Trustee Company Ltd 100%
- Behavioural Insights (US) Inc. 100%
- Behavioural Insights (Singapore) Pte Ltd 100%
- Behavioural Insights (Australia) Pty Ltd 100%
- Behavioural Insights (Canada) Ltd 100%
- Behavioural Insights (France) SAS 100%
- Behavioural Insights (LAC) S.A.S 99%
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
7 active · 18 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| LEWIS, Jacqueline | Secretary | 2022-11-07 | — | — |
| CHITTENDEN, Andrew John | Director | 2022-11-01 | Mar 1970 | British |
| ELLISON, Jane Elizabeth | Director | 2024-01-22 | Aug 1964 | British |
| GURUMURTHY, Ravi Krishnan | Director | 2021-12-10 | May 1977 | British |
| INAN, Hurol | Director | 2022-11-01 | Jun 1967 | Australian |
| RICHARDS, Edward Charles | Director | 2022-04-25 | Aug 1965 | British |
| SALOMON, Sebastian Fernando | Director | 2025-08-07 | Mar 1995 | Italian,Peruvian |
Show 18 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| KERR, Nicola Alexandra | Secretary | 2015-04-01 | 2022-11-07 |
| BAKER, Janet | Director | 2014-02-04 | 2021-12-10 |
| COLLIGAN, Philip Albert | Director | 2014-02-04 | 2015-07-03 |
| COSTA, Elisabeth Marie | Director | 2020-04-01 | 2022-05-24 |
| EGAN, Mark Gerard John Oliver | Director | 2023-08-07 | 2025-08-06 |
| ELSTUB, Nathan Mark | Director | 2017-10-16 | 2021-05-26 |
| GIEVE, John, Sir | Director | 2021-12-10 | 2022-07-31 |
| GOULDEN, Helen | Director | 2015-07-03 | 2017-10-13 |
| HALPERN, David Solomon | Director | 2014-02-04 | 2024-07-31 |
| HOLMES, Peter David | Director | 2014-07-01 | 2018-07-31 |
| NÍ CHONAIRE, Aisling Sorcha | Director | 2022-05-24 | 2023-08-04 |
| RICHARDS, Trevor Richard | Director | 2021-05-26 | 2022-03-31 |
| RUDA, Simon Mayorcas | Director | 2017-07-26 | 2020-04-01 |
| SERVICE, Owain Lee | Director | 2014-02-04 | 2018-11-30 |
| SUGG, Elizabeth Grace, Baroness | Director | 2022-11-01 | 2023-11-28 |
| TAYLOR, Robert Bruce | Director | 2018-10-01 | 2021-12-10 |
| WELSH, Edward Hedley Michael | Director | 2013-06-13 | 2014-02-04 |
| WEST, Ian Howard | Director | 2015-09-09 | 2021-12-10 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Behavioural Insights Trustee Company Limited (As Trustee Of The Behavioural Insights Employee Benefits Trust) | Corporate entity | ownership-of-shares-25-to-50-percent-as-trust, voting-rights-25-to-50-percent-as-trust | 2018-08-14 | Ceased 2021-12-10 |
| The Solicitor For The Affairs Of Her Majesty's Treasury | Corporate entity | Shares 25–50%, Voting 25–50% | 2016-04-06 | Ceased 2021-12-10 |
| Nesta | Corporate entity | Shares 75–100%, Voting 75–100% | 2016-04-06 | Active |
Filing timeline
Last 20 of 105 total filings
Material constitutional events — rename, articles re-file, resolution
- 2024-05-30 RESOLUTIONS Resolution
- 2024-05-30 RESOLUTIONS Resolution
- 2024-05-30 MA Memorandum articles
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-11-25 | AA | accounts | Accounts with accounts type group | |
| 2025-08-15 | AP01 | officers | Appoint person director company with name date | |
| 2025-08-11 | TM01 | officers | Termination director company with name termination date | |
| 2025-06-24 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-12-03 | AA | accounts | Accounts with accounts type group | |
| 2024-08-01 | TM01 | officers | Termination director company with name termination date | |
| 2024-06-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-05-30 | RESOLUTIONS | resolution | Resolution | |
| 2024-05-30 | RESOLUTIONS | resolution | Resolution | |
| 2024-05-30 | MA | incorporation | Memorandum articles | |
| 2024-01-22 | AP01 | officers | Appoint person director company with name date | |
| 2023-12-27 | AA | accounts | Accounts with accounts type group | |
| 2023-11-29 | TM01 | officers | Termination director company with name termination date | |
| 2023-08-09 | AP01 | officers | Appoint person director company with name date | |
| 2023-08-07 | TM01 | officers | Termination director company with name termination date | |
| 2023-06-26 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-01-03 | AD01 | address | Change registered office address company with date old address new address | |
| 2022-12-15 | AA | accounts | Accounts with accounts type group | |
| 2022-12-07 | AP03 | officers | Appoint person secretary company with name date | |
| 2022-12-07 | TM02 | officers | Termination secretary company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-03-31 vs 2024-03-31
-
Turnover
+11.2%
£23,095,954 £25,683,279
-
Cash
+65.7%
£2,812,127 £4,660,566
-
Net assets
+11.9%
£5,974,281 £6,686,726
-
Employees
-9.5%
221 200
-
Operating profit
+182.3%
-£1,298,519 £1,068,090
-
Profit before tax
+189.6%
-£1,266,075 £1,134,727
-
Wages
-2.6%
£13,970,491 £13,607,046
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers