SHARKNINJA EUROPE LTD

• ◆

  1 PSC ceased in last 24 months

  Significant control changed hands — see the Ownership section.

1. SHARKNINJA EUROPE LTD 2021-01-21 → present
2. EURO-PRO EUROPE LIMITED 2013-04-17 → 2021-01-21

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Accounting basis

FRS 101 Reduced Disclosure Framework

Reporting scope

Standalone (parent only)

Auditor

Ernst & Young LLP

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“The directors considered the position of the company at 31 December 2024 as follows: The company was in a net asset position of £129m at the balance sheet date. The day to day working capital needs of the company are met utilising the cash reserves which at 31 December 2024 amounted to £90m. The company has no external borrowings as at 31 December 2024. Furthermore, none of the company's assets have been pledged as security. The company has a positive adjusted operating profit of £222m for the year ended 31 December 2024. The directors have made an assessment and satisfied themselves of the company's ability to continue as a going concern through reviewing the company's forecasts and projections, together with factors likely to affect its future development, performance and position as follows: The disruptions to supply and distribution channels have now eased, and the business has experienced no material effects on the supply chain. The directors have considered the forecasts through to 31 December 2026 and have stress tested those forecasts including considering the possibility of the anticipated growth levels in the European markets not materialising. The company's existing cash reserves will be sufficient. The directors have obtained a letter of parental support from SharkNinja Inc, the company's ultimate parent, that confirms that SharkNinja group will provide financial support to the company to assist in meeting its liabilities as and when they fall due, to the extent that money is not otherwise available to the company to meet such liabilities. The ultimate parent has confirmed SharkNinja group's ability to provide such support for 12 month from the date of the approval of the company's financial statements. The Directors have considered the ability of SharkNinja group to provide support and are satisfied that SharkNinja group is able to provide that support given that the subsidiaries of SharkNinja Inc, generate cash from their operations, have significant cash reserves and available credit facilities. As at the date of the approval of the financial statements, the directors have a reasonable expectation that the company has adequate resources to continue in operational existence for the period to 31 December 2026. The company therefore continues to adopt the going concern basis in preparing the financial statements.”

Group structure

1. SHARKNINJA EUROPE LTD · parent
   1. SharkNinja Germany GmbH 100% · Germany · Sale of small kitchen and floor care appliances
   2. SharkNinja Canada Co. 100% · Canada · Sale of small kitchen and floor care appliances
   3. SharkNinja France SAS 100% · France · Sale of small kitchen and floor care appliances
   4. SharkNinja Italy S.R.L 100% · Italy · Sale of small kitchen and floor care appliances
   5. SharkNinja Vietnam Company Limited 100% · Vietnam · Sale of small kitchen and floor care appliances
   6. SharkNinja Iberia SL 100% · Spain · Sale of small kitchen and floor care appliances
   7. SharkNinja Norway 100% · Norway · Sale of small kitchen and floor care appliances
   8. SharkNinja Mexico Imports, S. de R.L. de C.V. 99.9% · Mexico · Sale of small kitchen and floor care appliances
   9. SharkNinja Mexico, S. de R.L. de C.V. 99.9% · Mexico · Sale of small kitchen and floor care appliances

Significant events

• “In the year, the company achieved sales of £1,211m (2023: £845m), an increase of 43% over the previous year. Gross profits for the year were £480m (2023: £372m), giving a gross margin of 40% (2023: 44%). The decrease in gross profit margin has been driven by geoexpansion into new regions which have a typically lower sales price as the brand is unknown. The directors consider the improvement in sales and gross profit to be a satisfactory result. Operating profit in the year was £36m (2023: £88m). The reduction is driven by increased management charges in 2024.”
• “Throughout 2024 there were headwinds faced by the business as a result of macro-economic conditions, notably the disruption to shipping channels in the Red Sea region causing redirection of containers.”
• “The focus for the year has been on growth via both introducing new categories and expanding into new geographies, which has led to the opening of new warehouses to improve efficiencies in the supply chain and cope with the increased product offering.”
• “In September 2024, an additional 10,000 square feet was added to SharkNinja's office at Building 3150, Thorpe Park. The office at Building 2180, Thorpe Park, was closed at the end of October 2024. A new, 32,000 square foot office was opened at 50 Electric Boulevard, London, in 2024.”
• “During the prior year, on 31 July 2023 SharkNinja Europe Ltd was part of a group of companies that spun from its common parent company, JS Global Lifestyle Company Limited to a newly formed company SharkNinja Inc.”
• “On 15 March 2024, the company incorporated a wholly owned Norwegian subsidiary named SharkNinja Norway with a share capital 3,000 Euros.”
• “On 8 July 2024, the company incorporated a 99.9% owned Mexican subsidiary named SharkNinja Mexico S.de R L de C.V with share capital of 5,000 Pesos.”
• “On 22 August 2024, the company incorporated a 99.9% owned Mexican subsidiary named SharkNinja Mexico Imports, S.de R L de C.V with share capital of 1,000 Pesos.”
• “On 12th December 2025, SharkNinja Europe Ltd incorporated a wholly owned Dutch subsidiary named SharkNinja Netherlands B.V. with a share capital of EUR 1.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

6

last 12 months

Capital events

0

last 24 months

Officers appointed

1

last 12 months

Officers resigned

1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

• Turnover

  +43.4%

  £844,762,000 → £1,211,182,000

• Cash

  +115.1%

  £41,907,000 → £90,158,000

• Net assets

  +11%

  £116,572,000 → £129,347,000

• Employees

  +37%

  292 → 400

• Operating profit

  -59.6%

  £88,410,000 → £35,760,000

• Profit before tax

  -71.2%

  £81,529,000 → £23,473,000

• Wages

  +33.2%

  £23,526,000 → £31,344,000

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers