CU RECRUITMENT AND ADMISSIONS LIMITED

1. CU RECRUITMENT AND ADMISSIONS LIMITED 2019-03-15 → present
2. CU IN LONDON LIMITED 2013-02-12 → 2019-03-15

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Accounting basis

FRS 102

Reporting scope

Standalone (parent only)

Auditor

BDO LLP

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“The financial statements have been prepared on a going concern basis. In preparing the financial statements, the Directors are required to form a view on the appropriateness of preparing the accounts on a going concern basis. In order to be considered a going concern, an entity must consider that it has sufficient resources to continue in operation for a period of at least 12 months after the signing of these financial statements. Key to this, is having sufficient cash to pay liabilities as these fall due. This assessment is based on cash flow forecasts that cover the period up to 31 July 2027 (the "going concern assessment period").”

Significant events

• “The Company has seen a decrease in turnover to £11.1m (2024: £16.4m). The Company continues to be funded on costs plus 5%, therefore the decrease in turnover is as a result of the decrease in staff costs and other operating expenses. This has also had the effect of decreasing operating profit to £0.4m (2024: £0.7m).”
• “In 2024/25, the Company was able to achieve 73% of its 'New' student recruitment target and 89% of its 'Returning' student target. However, several factors contributed to the shortfall in meeting the full targets, particularly in international recruitment. These challenges included changes in UK VISA regulations, increased competition from countries like the US, Canada, and Australia, a higher cost of living, and other post-Brexit effects that impacted student decisions.”
• “International recruitment performance has helped to offset a shortfall against the domestic recruitment target. The UK market remained challenging during this period, in large part due to the more highly ranked Russell Group Universities taking a greater share of the UK market than in earlier periods. Changes to immigration regulations in the UK significantly impacted the attractiveness of the UK as a study destination, which particularly impacted postgraduate recruitment potential.”
• “Uncertainties in demand for UK education linked to emerging immigration policy. Hardening in the stance of the UK Government towards visa immigration policy could lower demand for UK education.”
• “High dependency on a small number of international markets, including India, Nigeria and China means that economic, immigration and geopolitical issues can have a disproportional impact on total recruitment if they relate directly to these markets.”
• “Changing domestic market dynamics where aggressive competition from Russell Group Universities has influenced recruitment practices across the sector could further result in lower tariff institutions such as Coventry being squeezed out of national level recruitment markets and unable to make up recruitment shortfalls through traditional routes such as Clearing, or through local recruitment due to aggressive local competition.”
• “Regulatory environment and in particular the approach of UK VISA and Immigration (UKVI) to issuing VISAS continues to evolve both in terms of compliance requirements and VISA turnaround times. This directly influences the markets in which the Company is able to operate and it's ability to enroll students in a timely manner.”
• “The Company has made a gift aid payment in the current year of £458,000 (2024: £1,027,000) payable to the parent entity Coventry University, a Higher Education Corporation.”
• “During the current year, there were bulk transfers of staff from Coventry University to the Company within the group, a significant number of these staff are members of the Local Government Pension Scheme.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

3

last 12 months

Capital events

0

last 24 months

Officers appointed

0

last 12 months

Officers resigned

0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

• Turnover

  -32.6%

  £16,438,000 → £11,079,000

• Cash

  -91.9%

  £6,323,000 → £511,000

• Net assets

  -3.8%

  £2,783,000 → £2,677,000

• Employees

  -39%

  277 → 169

• Operating profit

  -37%

  £709,000 → £447,000

• Profit before tax

  -33.5%

  £799,000 → £531,000

• Wages

  -38.9%

  £8,804,000 → £5,380,000

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers