THE AUDIENCE AGENCY
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Next accounts due
2026-03-20
Overdue
Confirmation statement due
2026-07-09 (in 2mo)
Last made up 2025-06-25
Watchouts
Cash
£350K
-48.1% vs 2023
Net assets
£466K
-50.4% vs 2023
Employees
56
-6.7% vs 2023
Profit before tax
—
Period ending 2024-03-30
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Annual accounts overdue
Due 2026-03-20.
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-03-30
| Metric | Trend | 2023-03-30 | 2024-03-30 |
|---|---|---|---|
| Turnover | £3,401,399 | £2,651,072 | |
| Operating profit | — | — | |
| Profit before tax | — | — | |
| Net profit | -£422,151 | -£474,627 | |
| Cash | £675,393 | £350,371 | |
| Total assets less current liabilities | £946,025 | £466,173 | |
| Net assets | £940,800 | £466,173 | |
| Equity | £940,800 | £466,173 | |
| Average employees | 60 | 56 | |
| Wages | £1,852,106 | £1,958,060 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-03-30 | 2024-03-30 |
|---|---|---|---|
| Net margin | -12.4% | -17.9% | |
| Gearing (liabilities / total assets) | 43.9% | 54.2% | |
| Current ratio | 1.93x | 1.47x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Consolidated group
- Auditor
- Cooper Parry Group Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“At the time of approving these accounts, the Board have considered revised financial forecasts for the current and proceeding financial year. They have considered the risks and opportunities for the Group's trading. They recognise there are current funding shortfalls but consider that the action being taken by The Audience Agency will be sufficient to continue trading for at least twelve months. On that basis, the trustees have prepared these financial statements on a going concern basis.”
Group structure
- THE AUDIENCE AGENCY · parent
- The Audience Agency Services Limited 100%
Significant events
- “A merger with Culture 24 during the year also generated income of 7% of the total income.”
- “At the start of 23/24, The Audience Agency adopted a revised business plan as a result of the disinvestment from Arts Council England.”
- “The Board had agreed that 2023/24 would be a transition year for The Audience Agency (TAA), with the aim that by the end of the year, the organisation would have a clear strategy for the future, with an appropriate business model and organisational structure to support that.”
- “We therefore reduced the scale and scope of product development to enable us to focus the TAA resources on completion of the UK paid-for product. We were able to launch a comprehensive, completely redesigned "Audience Answers" a subscription-based offer (with some free services) to replace Audience Finder.”
- “Product development activity and some associated staff were moved from the subsidiary (TAAS) into the charity (TAA) with effect from 1 April 2023. The AFG asset was bought by TAA from TAAS on 31 August 2023 at a value of £138k.”
- “Altogether 16 posts were taken out of the structure, through a mixture of redundancy and natural turnover. In addition, we became an entirely remote organisation during the year, moving out of both our London and Manchester offices.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
10 active · 24 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| ADEWUNMI, Adedamola | Director | 2019-06-03 | Dec 1979 | British |
| BROOK, Orian, Dr | Director | 2023-06-01 | Jun 1968 | British |
| CASALI, Erin | Director | 2024-05-16 | Sep 1982 | Italian,British |
| CHAMSAZ, Pardaad, Dr | Director | 2025-03-11 | Aug 1989 | British |
| KEEN, Ben | Director | 2024-05-15 | Oct 1960 | British |
| MANSFIELD, Louise, Prof | Director | 2025-03-11 | Aug 1968 | British |
| PARRY, Katherine | Director | 2024-05-15 | Jan 1966 | British |
| PATERSON, Richard Bruce | Director | 2019-12-19 | Mar 1978 | British |
| WEST, Robert Andrew | Director | 2025-03-11 | Jun 1960 | British |
| WOTTON, Fiona Catherine | Director | 2025-03-11 | Dec 1974 | British |
Show 24 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| COLLINGE, Geraldine Alice | Director | 2014-09-25 | 2019-07-01 |
| CROMPTON-REID, Lucy | Director | 2019-05-21 | 2024-03-31 |
| FELL, Eric Peter | Director | 2012-10-11 | 2015-03-26 |
| HEALY, Sheila Elizabeth | Director | 2014-06-18 | 2018-01-08 |
| HORNSBY, Timothy Richard | Director | 2014-06-18 | 2021-05-26 |
| KERR, Adam | Director | 2012-10-11 | 2014-02-24 |
| LAWRENCE, Colin Tudor | Director | 2021-05-26 | 2024-05-15 |
| LOCKE, Matthew Robert | Director | 2018-06-12 | 2024-10-03 |
| MICHAELS, Christopher, Dr | Director | 2019-05-26 | 2024-05-15 |
| MUIR, Stephen Menzies, Mr. | Director | 2012-06-25 | 2012-10-11 |
| NIXON, Andrea Mary | Director | 2012-10-11 | 2017-06-16 |
| PARKER, Steven John | Director | 2013-12-05 | 2024-04-01 |
| RIVETT, Alan Callander | Director | 2014-09-25 | 2021-09-29 |
| SAID, Saad Eddine | Director | 2022-05-25 | 2023-01-16 |
| SAPHRA, Robin | Director | 2021-09-30 | 2022-10-26 |
| SHEEHY, Margaret, Dr | Director | 2012-10-11 | 2015-03-26 |
| SIDHU, Roshan Singh | Director | 2017-07-20 | 2020-07-31 |
| SINGH, Anjula | Director | 2021-05-26 | 2023-06-09 |
| SLEE, Sarie Mairs | Director | 2022-05-25 | 2023-03-31 |
| SMITH, Kelly Rebecca | Director | 2012-10-11 | 2017-06-16 |
| TOMLINSON, Roger | Director | 2016-06-28 | 2019-09-30 |
| WALKER, Heather | Director | 2014-06-18 | 2017-10-20 |
| WALMSLEY, Benjamin Alexander, Dr | Director | 2017-12-07 | 2019-07-01 |
| WESTON, Julie Patricia | Director | 2012-10-11 | 2017-06-16 |
Ownership
Persons with significant control
Filing timeline
Last 20 of 105 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-12-20 | AA01 | accounts | Change account reference date company previous shortened | |
| 2025-08-29 | AP01 | officers | Appoint person director company with name date | |
| 2025-08-28 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-03-28 | AP01 | officers | Appoint person director company with name date | |
| 2025-03-27 | AP01 | officers | Appoint person director company with name date | |
| 2025-03-13 | AP01 | officers | Appoint person director company with name date | |
| 2025-01-21 | TM01 | officers | Termination director company with name termination date | |
| 2024-12-27 | AA | accounts | Accounts with accounts type group | |
| 2024-06-25 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-05-29 | AP01 | officers | Appoint person director company with name date | |
| 2024-05-28 | AP01 | officers | Appoint person director company with name date | |
| 2024-05-28 | AP01 | officers | Appoint person director company with name date | |
| 2024-05-20 | TM01 | officers | Termination director company with name termination date | |
| 2024-05-20 | TM01 | officers | Termination director company with name termination date | |
| 2024-05-07 | TM01 | officers | Termination director company with name termination date | |
| 2024-05-07 | TM01 | officers | Termination director company with name termination date | |
| 2023-12-24 | AA | accounts | Accounts with accounts type group | |
| 2023-06-26 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-06-19 | AP01 | officers | Appoint person director company with name date | |
| 2023-06-19 | TM01 | officers | Termination director company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-03-30 vs 2023-03-30
-
Turnover
-22.1%
£3,401,399 £2,651,072
-
Cash
-48.1%
£675,393 £350,371
-
Net assets
-50.4%
£940,800 £466,173
-
Employees
-6.7%
60 56
-
Wages
+5.7%
£1,852,106 £1,958,060
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers