SUPERBIKE FACTORY LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-11-17 (in 6mo)
Last made up 2025-11-03
Watchouts
None on the register
Cash
£1M
-34.2% vs 2023
Net assets
-£1M
-108.7% vs 2023
Employees
292
+3.9% vs 2023
Profit before tax
-£19M
-149% vs 2023
Name history
Renamed 1 time since incorporation
- SUPERBIKE FACTORY LIMITED 2013-08-21 → present
- 123 CAR FINANCE LIMITED 2012-04-19 → 2013-08-21
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £81,527,000 | £82,284,000 | |
| Operating profit | -£3,922,000 | -£16,123,000 | |
| Profit before tax | -£7,664,000 | -£19,081,000 | |
| Net profit | -£6,860,000 | -£18,280,000 | |
| Cash | £1,597,000 | £1,051,000 | |
| Total assets less current liabilities | — | — | |
| Net assets | £13,746,000 | -£1,197,000 | |
| Equity | £13,746,000 | -£1,197,000 | |
| Average employees | 281 | 292 | |
| Wages | £9,180,000 | £9,737,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | -4.8% | -19.6% | |
| Net margin | -8.4% | -22.2% | |
| Gearing (liabilities / total assets) | 69.8% | 103.0% | |
| Current ratio | 0.78x | 0.92x | |
| Interest cover | -1.05x | -5.45x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- BDO LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Based on forecasts and projections, together with available market information and the director's knowledge and experience of the Company's developments and matters, the directors have a reasonable expectation that the Company and parent company have adequate resources to continue in operational existence for the foreseeable future. Accordingly, they continue to adopt the going concern basis in preparing the annual report and accounts.”
Group structure
- SUPERBIKE FACTORY LIMITED · parent
- Superbike Loans Limited
- Superbike Insure Limited
- Superbike Group Limited
- We Want Your Motorbike Limited
- We Want Your Motor Limited
- Factory Heads Motorbike Company Limited 100%
- Carbay Limited
- M A M Automotive Holdings Limited
Significant events
- “The new site in Crawley officially opened in early 2025 and has been performing well in driving higher sales volumes across the Company and new revenue streams in servicing. Following the success of servicing in Crawley, this has been rolled out across the other production sites.”
- “Additionally, the Company acquired accessories stock from the purchase of the Crawley site, which has facilitated the opening of further Accessories outlets across the Company.”
- “Strategic M&A, the further development of the value-added product range, and the expansion of the footprint into Europe are part of our ambitions for the future.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
1 active · 6 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| ROBINSON, Mark Allan | Director | 2025-11-18 | Sep 1965 | British |
Show 6 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ARMITAGE, Edward | Director | 2024-01-31 | 2025-09-09 |
| BEHRENS, Scott Andrew Hardy | Director | 2012-04-19 | 2024-01-31 |
| CLARKE, Peter | Director | 2017-09-07 | 2019-12-18 |
| JONES, Robert Anthony | Director | 2024-07-01 | 2025-12-01 |
| VAUGHAN, Laurence Edward William | Director | 2018-11-26 | 2024-01-31 |
| WATSON, James Blake | Director | 2012-04-19 | 2017-09-07 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Superbike Factory Group Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2023-12-21 | Active |
| Project Vincent Bidco Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2017-09-07 | Ceased 2023-12-21 |
| Ms Hayley Louise Behrens | Individual | Voting 25–50% | 2016-04-06 | Ceased 2017-09-07 |
| Mr James Blake Watson | Individual | Voting 25–50% | 2016-04-06 | Ceased 2017-09-07 |
| Miss Sarah Louise Watson | Individual | Voting 25–50% | 2016-04-06 | Ceased 2017-09-07 |
| Mr Scott Andrew Hardy Behrens | Individual | Voting 25–50% | 2016-04-06 | Ceased 2017-09-07 |
Filing timeline
Last 20 of 83 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-02-27 | MR05 | mortgage | Mortgage charge part both with charge number | |
| 2026-02-27 | MR05 | mortgage | Mortgage charge part both with charge number | |
| 2025-12-16 | TM01 | officers | Termination director company with name termination date | |
| 2025-11-24 | CH01 | officers | Change person director company with change date | |
| 2025-11-20 | AP01 | officers | Appoint person director company with name date | |
| 2025-11-13 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-09-23 | TM01 | officers | Termination director company with name termination date | |
| 2025-09-17 | AA | accounts | Accounts with accounts type full | |
| 2024-11-15 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-11-04 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-08-23 | AA | accounts | Accounts with accounts type group | |
| 2024-07-02 | AP01 | officers | Appoint person director company with name date | |
| 2024-03-28 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2024-03-27 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2024-02-15 | TM01 | officers | Termination director company with name termination date | |
| 2024-02-15 | TM01 | officers | Termination director company with name termination date | |
| 2024-02-15 | AP01 | officers | Appoint person director company with name date | |
| 2024-01-16 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2024-01-16 | PSC02 | persons-with-significant-control | Notification of a person with significant control | |
| 2023-12-29 | MR04 | mortgage | Mortgage satisfy charge full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 8
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 2
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+0.9%
£81,527,000 £82,284,000
-
Cash
-34.2%
£1,597,000 £1,051,000
-
Net assets
-108.7%
£13,746,000 -£1,197,000
-
Employees
+3.9%
281 292
-
Operating profit
-311.1%
-£3,922,000 -£16,123,000
-
Profit before tax
-149%
-£7,664,000 -£19,081,000
-
Wages
+6.1%
£9,180,000 £9,737,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers