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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2026-12-23 (in 7mo)

Last made up 2025-12-09

Watchouts

None on the register

Cash

£12M

-26.4% vs 2023

Net assets

-£49M

-8.2% vs 2023

Employees

110

-32.1% vs 2023

Profit before tax

-£3M

+74.8% vs 2023

Accounts

2-year trend · latest reflected 2024-12-31

Metric Trend 2023-12-312024-12-31
Turnover £36,340,000£40,610,000
Operating profit -£2,476,000£7,501,000
Profit before tax -£12,508,000-£3,146,000
Net profit -£11,072,000-£3,693,000
Cash £16,903,000£12,447,000
Total assets less current liabilities £45,779,000£53,338,000
Net assets -£45,071,000-£48,764,000
Equity -£45,071,000-£48,764,000
Average employees 162110
Wages £8,135,000£5,114,000

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-12-312024-12-31
Operating margin -6.8%18.5%
Net margin -30.5%-9.1%
Return on capital employed -5.4%14.1%
Gearing (liabilities / total assets) 165.8%168.3%
Current ratio 0.96x1.75x
Interest cover -0.24x0.66x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Consolidated group
Auditor
PKF Littlejohn LLP
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“On this basis the Directors continue to adopt the going concern basis in preparing the annual report and financial statements.”

Group structure

  1. KEY TOPCO LIMITED · parent
    1. Key Midco Limited 100% · England & Wales · Holding company
    2. Dayinsure.com Limited 100% · England & Wales · Insurance intermediary
    3. Key Claims and Administration Services Limited 100% · England & Wales · Insurance claims handling
    4. Abacai Technologies Limited 100% · England & Wales · Insurance intermediary
    5. Dayinsure Holdco Limited 100% · England & Wales · Holding company
    6. Key Bidco Limited 100% · England & Wales · Holding company
    7. Complete Cover Group Limited 100% · England & Wales · Insurance intermediary
    8. Hyperformance Limited 100% · England & Wales · Insurance intermediary
    9. Insure Your Motor Limited 100% · England & Wales · Dormant
    10. The A & A Group Limited 100% · England & Wales · Dormant
    11. Mulsanne Holdings (Gibraltar) Limited · Gibraltar · Holding company
    12. Mulsanne Insurance Company Limited · Gibraltar · Insurer
    13. Everydayinsure Limited 100% · England & Wales · Insurance intermediary

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

2 active · 29 resigned

Name Role Appointed Born Nationality
SPENCER CHURCHILL, Edward Albert Charles, Lord Director 2020-07-21 Aug 1974 British
WARRE, Caspar Alexis Mackintosh Director 2025-06-26 Aug 1974 British
Show 29 resigned officers
Name Role Appointed Resigned
ALLEN, Anthony Dennis Martin Director 2012-03-22 2017-09-27
ANDERSON, James Director 2013-04-24 2014-05-30
BECKETT, Sharon Patricia Director 2015-05-06 2018-03-19
BENCE, Russell James Director 2020-07-21 2021-06-30
BOWN, Barry Director 2023-12-14 2025-06-26
BROWN, Alan David Cumming Director 2020-07-21 2021-03-31
BURTON, Paul Eric Jonathon Director 2014-09-02 2015-01-21
CHIPPENDALE, Ian Hugh Director 2012-03-22 2014-06-30
CLEVERLEY, David John Michael Director 2013-12-20 2015-07-21
CUMMING, James Richard Hastie Director 2014-06-12 2020-05-31
DARLING, Angela Margaret Director 2017-10-31 2022-04-15
DELANEY, Stephen Director 2012-01-20 2014-08-14
ELLIOTT, Derek James Director 2014-05-27 2018-12-13
FENNER-EVANS, Ian Michael Director 2015-05-06 2017-06-16
FINDLAY, Kevin William John Director 2016-01-01 2017-02-06
HARLOW, David George Director 2012-03-22 2013-12-31
HAY, James John Director 2022-04-14 2023-01-09
HOOPER, Shaun Ian Director 2017-05-01 2022-07-14
HURLEY, Martyn David Director 2015-05-06 2017-08-23
KAYE, Jonathan Russell Director 2011-12-14 2014-05-27
MAYNARD, Alan David Director 2018-05-09 2020-01-24
MCCAULEY, Darren John Director 2017-10-31 2022-09-15
MCPHERSON, Steven Robert Director 2012-03-22 2013-03-28
OLIVER, David Martin Director 2012-07-05 2014-05-29
PRICE, Colin Neil Director 2022-04-14 2023-01-09
SUTHERLAND, Ian Ronald Director 2020-07-21 2022-09-29
TABERNER, Robert John Director 2012-03-22 2014-02-28
WARRE, Caspar Alexis Mackintosh Director 2020-07-21 2023-12-14
WILSON, Mark Andrew Director 2022-04-14 2023-01-09

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Mr Edward Spencer-Churchill Individual Shares 75–100% 2020-01-24 Active
Darwin General Partner 1 Limited Corporate entity significant-influence-or-control-as-firm 2016-04-06 Ceased 2020-01-24
Darwin Private Equity Llp Corporate entity Voting 25–50%, Appoints directors, significant-influence-or-control-as-firm 2016-04-06 Ceased 2020-01-24
Mr Anthony Dennis Martin Allen Individual Significant influence 2016-04-06 Ceased 2017-09-29

Filing timeline

Last 20 of 119 total filings

Date Type Category Description
2025-12-27 CS01 confirmation-statement Confirmation statement with no updates PDF
2025-07-09 AA accounts Accounts with accounts type group
2025-06-27 AP01 officers Appoint person director company with name date PDF
2025-06-26 TM01 officers Termination director company with name termination date PDF
2024-12-09 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-10-02 AA accounts Accounts with accounts type group
2024-05-08 AD01 address Change registered office address company with date old address new address PDF
2023-12-21 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-12-15 AP01 officers Appoint person director company with name date PDF
2023-12-15 TM01 officers Termination director company with name termination date PDF
2023-10-05 AA accounts Accounts with accounts type group
2023-01-09 TM01 officers Termination director company with name termination date PDF
2023-01-09 TM01 officers Termination director company with name termination date PDF
2023-01-09 TM01 officers Termination director company with name termination date PDF
2022-12-22 CS01 confirmation-statement Confirmation statement with no updates PDF
2022-10-13 CH01 officers Change person director company with change date PDF
2022-09-30 TM01 officers Termination director company with name termination date PDF
2022-09-24 AA accounts Accounts with accounts type group
2022-09-20 TM01 officers Termination director company with name termination date PDF
2022-07-18 TM01 officers Termination director company with name termination date PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
4

last 12 months

Capital events
0

last 24 months

Officers appointed
1

last 12 months

Officers resigned
1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Official Companies House page