FERO RETAIL MARKETING LIMITED
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Next accounts due
2027-09-30 (in 1y)
Last filed for 2025-12-31
Confirmation statement due
2026-10-05 (in 5mo)
Last made up 2025-09-21
Watchouts
None on the register
Cash
£4M
+64.9% vs 2024
Net assets
£7M
+12.6% vs 2024
Employees
189
+14.5% vs 2024
Profit before tax
£1M
+14,742.9% vs 2024
Name history
Renamed 2 times since incorporation
- FERO RETAIL MARKETING LIMITED 2020-09-16 → present
- SHOWCARD PRINT LIMITED 2011-09-29 → 2020-09-16
- DMWSL 689 LIMITED 2011-09-21 → 2011-09-29
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2025-12-31
| Metric | Trend | 2024-12-31 | 2025-12-31 |
|---|---|---|---|
| Turnover | £23,614,000 | £29,107,000 | |
| Operating profit | £57,000 | £1,039,000 | |
| Profit before tax | £7,000 | £1,039,000 | |
| Net profit | -£218,000 | £837,000 | |
| Cash | £2,379,000 | £3,924,000 | |
| Total assets less current liabilities | £7,162,000 | £8,237,000 | |
| Net assets | £6,659,000 | £7,496,000 | |
| Equity | £6,659,000 | £7,496,000 | |
| Average employees | 165 | 189 | |
| Wages | £6,600,000 | £7,360,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-12-31 | 2025-12-31 |
|---|---|---|---|
| Operating margin | 0.2% | 3.6% | |
| Net margin | -0.9% | 2.9% | |
| Return on capital employed | 0.8% | 12.6% | |
| Current ratio | 1.54x | 1.70x | |
| Interest cover | 1.02x | 38.48x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Moore Kingston Smith LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“These financial statements have been prepared on a going concern basis, reflecting the directors view that the company will be able to meet its liabilities as they fall due for at least 12 months from the date of the signing of these financial statements.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
13 active · 11 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| GILMORE, Matthew John | Secretary | 2019-04-08 | — | — |
| BOOKER, Gary Anthony | Director | 2019-04-18 | Mar 1960 | British |
| ESSEX, Robert Thomas Tickler | Director | 2019-04-08 | Oct 1960 | British |
| FONEY, Matthew John | Director | 2019-04-18 | May 1972 | British |
| GILL, Neville Loyd | Director | 2020-02-27 | Feb 1972 | British |
| HALLS, Leon | Director | 2020-02-27 | Dec 1983 | British |
| HARRIS, Graeme Richard | Director | 2019-04-08 | Jun 1966 | British |
| JOHNSON, Neil | Director | 2020-02-27 | Jul 1975 | British |
| MARTIN, Eliot James | Director | 2019-04-18 | Sep 1972 | British |
| POWELL, Joy | Director | 2020-02-27 | Apr 1977 | British |
| SAYSELL, Mark Robert | Director | 2019-04-18 | Jun 1974 | British |
| SAYSELL, Richard Geoffrey | Director | 2019-04-08 | Oct 1969 | British |
| WILLIAMS, Claire Elizabeth | Director | 2019-06-21 | Jun 1986 | British |
Show 11 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| FINDLAY, Grant Mcdowall | Secretary | 2011-09-27 | 2012-04-26 |
| FORD, Jonathan | Secretary | 2012-05-16 | 2012-09-03 |
| HAWKINS, Mark | Secretary | 2012-09-03 | 2019-04-08 |
| DM COMPANY SERVICES (LONDON) LIMITED | Corporate Secretary | 2011-09-21 | 2011-09-27 |
| FINDLAY, Grant Mcdowall | Director | 2011-09-27 | 2012-04-26 |
| FLETCHER, James | Director | 2012-04-26 | 2017-03-01 |
| GILCHRIST, Ewan Caldwell | Director | 2011-09-27 | 2011-09-27 |
| HAWKINS, Mark | Director | 2012-09-03 | 2019-11-13 |
| MCNAIR, Martin James | Director | 2011-09-21 | 2011-09-27 |
| PRESCOTT, Eric Andrew | Director | 2011-09-27 | 2012-04-26 |
| SMITH, Mark Warren Masters | Director | 2012-04-26 | 2019-06-07 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Mark Hawkins | Individual | Significant influence | 2016-04-06 | Ceased 2019-04-08 |
| Mr Mark Warren Masters Smith | Individual | Significant influence | 2016-04-06 | Ceased 2019-04-08 |
| Mr James Fletcher | Individual | Significant influence | 2016-04-06 | Ceased 2017-03-01 |
| Fero Holdings Limited | Corporate entity | Shares 75–100%, Voting 75–100% | 2016-04-06 | Active |
Filing timeline
Last 20 of 98 total filings
Material constitutional events — rename, articles re-file, resolution
- 2022-06-20 MA Memorandum articles
- 2022-06-20 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-05-09 | AA | accounts | Accounts with accounts type full | |
| 2025-10-20 | CH01 | officers | Change person director company with change date | |
| 2025-10-07 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-08-14 | AA | accounts | Accounts with accounts type full | |
| 2024-10-07 | AA | accounts | Accounts with accounts type full | |
| 2024-10-01 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-06-12 | AA | accounts | Accounts with accounts type full | |
| 2022-10-07 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-09-13 | AA | accounts | Accounts with accounts type full | |
| 2022-06-20 | MA | incorporation | Memorandum articles | |
| 2022-06-20 | RESOLUTIONS | resolution | Resolution | |
| 2022-02-02 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2022-01-21 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2021-09-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-06-07 | AA | accounts | Accounts with accounts type full | |
| 2021-01-04 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2021-01-04 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2021-01-04 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2021-01-04 | MR04 | mortgage | Mortgage satisfy charge full |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-12-31 vs 2024-12-31
-
Turnover
+23.3%
£23,614,000 £29,107,000
-
Cash
+64.9%
£2,379,000 £3,924,000
-
Net assets
+12.6%
£6,659,000 £7,496,000
-
Employees
+14.5%
165 189
-
Operating profit
+1,722.8%
£57,000 £1,039,000
-
Profit before tax
+14,742.9%
£7,000 £1,039,000
-
Wages
+11.5%
£6,600,000 £7,360,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers