AFFLE (UK) LTD.
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Next accounts due
2026-12-31 (in 7mo)
Last filed for 2025-03-31
Confirmation statement due
2026-08-05 (in 3mo)
Last made up 2025-07-22
Watchouts
None on the register
Cash
£2M
+12.1% vs 2024
Net assets
£5M
+103.7% vs 2024
Employees
6
+50% vs 2024
Profit before tax
£3M
+194.7% vs 2024
Name history
Renamed 2 times since incorporation — the current trading name was adopted 2025-02-26
- AFFLE (UK) LTD. 2025-02-26 → present
- JAMPP LTD 2012-11-15 → 2025-02-26
- ATOMMICA LTD 2010-07-22 → 2012-11-15
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2025-03-31
| Metric | Trend | 2024-03-31 | 2025-03-31 |
|---|---|---|---|
| Turnover | £13,873,494 | £12,477,959 | |
| Operating profit | -£959,619 | -£1,230,984 | |
| Profit before tax | £914,831 | £2,695,891 | |
| Net profit | £1,570,631 | £2,595,094 | |
| Cash | £1,827,447 | £2,049,153 | |
| Total assets less current liabilities | £2,507,790 | £5,108,141 | |
| Net assets | £2,507,790 | £5,108,141 | |
| Equity | £2,507,790 | £5,108,141 | |
| Average employees | 4 | 6 | |
| Wages | £169,827 | £418,289 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-03-31 | 2025-03-31 |
|---|---|---|---|
| Operating margin | -6.9% | -9.9% | |
| Net margin | 11.3% | 20.8% | |
| Return on capital employed | -38.3% | -24.1% | |
| Gearing (liabilities / total assets) | 62.0% | 46.9% | |
| Current ratio | 1.30x | 1.87x | |
| Interest cover | -91.51x | -116.75x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Coveney Nichols Partnership LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Based on their assessment, the Directors continue to adopt the going concern basis of accounting in preparing the annual financial statements.”
Group structure
- AFFLE (UK) LTD. · parent
- Affle Brazil Ltda 100%
- Devego S.A. 96%
Significant events
- “The Company operates as a technology driven programmatic mobile marketing and advertising platform.”
- “The long-term strategic goal of the Company is to achieve consistent year-on-year earnings growth to deliver value to the shareholders.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 3 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BHUTANI, Kapil Mohan | Director | 2023-04-12 | Oct 1972 | Indian |
| GUPTA, Nikhil | Director | 2023-04-12 | Aug 1986 | Indian |
Show 3 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| AÑAZCO, Martin | Director | 2013-01-01 | 2013-06-14 |
| MELLER, Diego | Director | 2010-07-22 | 2023-05-08 |
| TORRONTEGUI ARBIZU, Ana Lucila | Director | 2021-10-01 | 2023-05-08 |
Ownership
Persons with significant control
Filing timeline
Last 20 of 66 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-02-26 CERTNM Certificate change of name company PDF
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-12-20 | AA | accounts | Accounts with accounts type full | |
| 2025-08-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-04-28 | AA | accounts | Accounts with accounts type small | |
| 2025-02-26 | CERTNM | change-of-name | Certificate change of name company | |
| 2024-07-31 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-01-05 | AA | accounts | Accounts with accounts type small | |
| 2023-07-24 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-06-15 | TM01 | officers | Termination director company with name termination date | |
| 2023-06-15 | TM01 | officers | Termination director company with name termination date | |
| 2023-04-14 | AP01 | officers | Appoint person director company with name date | |
| 2023-04-14 | AP01 | officers | Appoint person director company with name date | |
| 2022-10-31 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2022-09-14 | AA | accounts | Accounts with accounts type small | |
| 2022-07-22 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-11-04 | AP01 | officers | Appoint person director company with name date | |
| 2021-09-01 | AA01 | accounts | Change account reference date company current extended | |
| 2021-08-18 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2021-07-27 | AA | accounts | Accounts with accounts type small | |
| 2021-05-25 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2021-05-18 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-03-31 vs 2024-03-31
-
Turnover
-10.1%
£13,873,494 £12,477,959
-
Cash
+12.1%
£1,827,447 £2,049,153
-
Net assets
+103.7%
£2,507,790 £5,108,141
-
Employees
+50%
4 6
-
Operating profit
-28.3%
-£959,619 -£1,230,984
-
Profit before tax
+194.7%
£914,831 £2,695,891
-
Wages
+146.3%
£169,827 £418,289
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers