WE ARE VERY SOCIAL LTD — The Accounts

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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2027-03-01 (in 10mo)

Last made up 2026-02-15

Watchouts

None on the register

Cash

£13M

+15.5% vs 2023

Net assets

£14M

-34.8% vs 2023

Employees

1,154

-6.9% vs 2023

Profit before tax

-£6M

-225.7% vs 2023

Net assets

2-year trend · vs Consumer Discretionary median

WE ARE VERY SOCIAL LTD·Consumer Discretionary median · n=5592

Accounts

2-year trend · latest reflected 2024-12-31

Metric	2023-12-31	2024-12-31
Turnover	£165,375,000	£154,677,000
Operating profit	£6,302,000	£673,000
Profit before tax	£4,837,000	-£6,081,000
Net profit	£3,407,000	-£6,806,000
Cash	£10,887,000	£12,570,000
Total assets less current liabilities	£52,905,000	£25,763,000
Net assets	£21,068,000	£13,742,000
Equity	£21,068,000	£13,742,000
Average employees	1,239	1,154
Wages	£70,408,000	£70,771,000

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio	2023-12-31	2024-12-31
Operating margin	3.8%	0.4%
Net margin	2.1%	-4.4%
Return on capital employed	11.9%	2.6%
Gearing (liabilities / total assets)	79.0%	84.6%
Current ratio	1.21x	0.85x
Interest cover	2.48x	0.29x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis: IFRS
Reporting scope: Consolidated group
Auditor: RSM UK Audit LLP
Audit opinion: Unqualified (clean)
Going concern: Affirmed
“The Directors have at the time of approving the financial statements, a reasonable expectation that the group and the Company have adequate resources to continue in operational existence for the foreseeable future. Thus, they continue to adopt the going concern basis of accounting in preparing the financial statements.”

Group structure

WE ARE VERY SOCIAL LTD · parent
1. We Are Social Pty Limited 100% · Australia · marketing communication services
2. We Are Social Deutschland GmbH 100% · Germany · marketing communication services
3. We Are Social SAS 100% · France · marketing communication services
4. We Are Social Pte Limited 100% · Singapore · marketing communication services
5. We Are Social Inc 100% · USA · marketing communication services
6. We Are Social Limited 100% · United Kingdom · marketing communication services
7. We Are Social SRL 100% · Italy · marketing communication services
8. We Are Social Consulting (Shanghai) Co. Ltd 100% · China · marketing communication services
9. We Are Social Limited 100% · Hong Kong · marketing communication services
10. We Are Social SL 100% · Spain · marketing communication services
11. We Are Social GK 100% · Japan · marketing communication services
12. Indigo Social Ltd 100% · United Kingdom · marketing communication services
13. Socialize Group FZ LLC 100% · United Arab Emirates · marketing communication services
14. We Are Social Consulting (Beijing) Co. Ltd 100% · China · marketing communication services
15. We Are Social Production SAS 100% · France · marketing communication services
16. This Is Hello SRL 100% · Italy · marketing communication services
17. Indigo Social LLC 100% · USA · marketing communication services
18. Metta Communications Limited 100% · Hong Kong · marketing communication services
19. This Is Hello Ltd 100% · United Kingdom · marketing communication services
20. Ad-impact Metta Limited 100% · Hong Kong · marketing communication services
21. Kobe Global Technologies Pte Ltd 80% · Singapore · marketing communication services
22. We Are Social Canada Inc 100% · Canada · marketing communication services
23. We Are Social B.V. 100% · Netherlands · marketing communication services
24. We Are Social Consulting (Shenzhen) Co Ltd 100% · China · marketing communication services
25. We Are Social Indonesia 100% · Indonesia · marketing communication services
26. We Are Very Social Inc 100% · United States of America · marketing communication services
27. This is Hello Inc 100% · United States of America · marketing communication services
28. Make My Day AR Limited 100% · United Kingdom · marketing communication services
29. Plus Studios Unipessoal, Lda 100% · Portugal · marketing communication services
30. This is Hello SAS (France) 100% · France · marketing communication services
31. THE NARRATIVE GROUP INC 100% · United States of America · marketing communication services
32. We Are Social (Vietnam) Company Limited 100% · Vietnam · marketing communication services
33. We Are Social (Thailand) Ltd. 100% · Thailand · marketing communication services

Significant events

“Management has agreed to cease operations of its subsidiary in China and Japan. A decision was made post year end to close the subsidiary in Japan and go ahead with the sale of China which is expected to be finalised in the first half of 2025.”
“Subsequent to 31 December 2024, the Group has entered into advanced negotiations with the local management team for the sale of its subsidiary in China. The Group expects to complete the sale in the first half of 2025 and anticipates a loss on disposal of approximately £0.7m. The expected loss is based on management's current assessment and may be subject to change upon finalisation of the transaction. This event reflects the Group's strategic decision to divest non-core assets. Any loss on disposal realised will be recognised in the financial statements for the year ending 31 December 2025.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

2 active · 7 resigned

Name	Role	Appointed	Born	Nationality
ADAMSON, Christopher William	Director	2019-11-12	Apr 1964	British
MARCHAND, Brett Simeon	Director	2022-01-31	Jun 1966	Canadian

Show 7 resigned officers

Name	Role	Appointed	Resigned
CHEN, Yong	Director	2014-03-26	2016-03-14
GRANT, Robin Oliver Martin	Director	2010-03-09	2020-05-08
MCDONALD, Nathan Angus	Director	2010-03-09	2024-10-11
SHEN, He	Director	2017-04-13	2022-01-14
ZHANG, Xiangji	Director	2014-03-26	2017-04-11
ZHAO, Wenquan	Director	2014-03-26	2022-01-14
ZHENG, Hong	Director	2016-03-14	2022-01-14

Ownership

Persons with significant control

Name	Kind	Nature of control	Notified	Status
Mr Nathan Angus Mcdonald	Individual	Significant influence	2016-04-06	Ceased 2022-05-23
Bluefocus International Limited	Corporate entity	Voting 75–100%	2016-04-06	Ceased 2022-05-23
Mr Robin Oliver Martin Grant	Individual	Significant influence	2016-04-06	Ceased 2020-05-08

Filing timeline

Last 20 of 107 total filings

Material constitutional events — rename, articles re-file, resolution

2023-10-19 MA Memorandum articles
2023-10-19 RESOLUTIONS Resolution

Date	Type	Category	Description
2026-04-01	SH06	capital	Capital cancellation shares
2026-03-26	CS01	confirmation-statement	Confirmation statement with updates	PDF
2025-09-01	SH03	capital	Capital return purchase own shares
2025-05-22	AA	accounts	Accounts with accounts type group
2025-02-28	CS01	confirmation-statement	Confirmation statement with updates	PDF
2024-11-07	TM01	officers	Termination director company with name termination date	PDF
2024-10-16	SH03	capital	Capital return purchase own shares
2024-04-10	AA	accounts	Accounts with accounts type group
2024-03-21	MR05	mortgage	Mortgage charge part both with charge number	PDF
2024-03-07	SH01	capital	Capital allotment shares
2024-02-22	CS01	confirmation-statement	Confirmation statement with updates	PDF
2024-01-21	SH08	capital	Capital name of class of shares
2024-01-20	SH08	capital	Capital name of class of shares
2023-12-27	MR01	mortgage	Mortgage create with deed with charge number charge creation date	PDF
2023-10-19	MA	incorporation	Memorandum articles
2023-10-19	RESOLUTIONS	resolution	Resolution
2023-05-13	AA	accounts	Accounts with accounts type group
2023-02-28	CS01	confirmation-statement	Confirmation statement with updates	PDF
2022-12-15	SH06	capital	Capital cancellation shares
2022-12-15	SH03	capital	Capital return purchase own shares

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings: 4
Capital events: 3
Officers appointed: 0
Officers resigned: 0

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Turnover

-6.5%

£165,375,000 £154,677,000
Cash

+15.5%

£10,887,000 £12,570,000
Net assets

-34.8%

£21,068,000 £13,742,000
Employees

-6.9%

1,239 1,154
Operating profit

-89.3%

£6,302,000 £673,000
Profit before tax

-225.7%

£4,837,000 -£6,081,000
Wages

+0.5%

£70,408,000 £70,771,000

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Official Companies House page