2SQUARED AGENCY LIMITED
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Next accounts due
2026-10-31 (in 5mo)
Last filed for 2025-02-01
Confirmation statement due
2026-11-09 (in 6mo)
Last made up 2025-10-26
Watchouts
Cash
£693K
-63.1% vs 2024
Net assets
-£3M
-41.7% vs 2024
Employees
9
-72.7% vs 2024
Profit before tax
-£1M
+18.9% vs 2024
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
Material uncertainty over going concern
The Company ceased trading in the current period, and the trade and assets of the company are in the process of being transferred to the parent company, JD Sports Fashion Plc. The Company will then become dormant with a view to being struck off from the register of companies thereafter. As such, the Directors have not prepared the financial statements on a going concern basis.
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2025-02-01
| Metric | Trend | 2024-02-03 | 2025-02-01 |
|---|---|---|---|
| Turnover | £4,945,000 | £1,953,000 | |
| Operating profit | -£1,069,000 | -£885,000 | |
| Profit before tax | -£1,238,000 | -£1,004,000 | |
| Net profit | -£1,036,000 | -£1,019,000 | |
| Cash | £1,879,000 | £693,000 | |
| Total assets less current liabilities | -£2,443,000 | -£3,462,000 | |
| Net assets | -£2,443,000 | -£3,462,000 | |
| Equity | -£2,443,000 | -£3,462,000 | |
| Average employees | 33 | 9 | |
| Wages | £1,075,000 | £240,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-02-03 | 2025-02-01 |
|---|---|---|---|
| Operating margin | -21.6% | -45.3% | |
| Net margin | -21.0% | -52.2% | |
| Return on capital employed | 43.8% | 25.6% | |
| Gearing (liabilities / total assets) | 178.2% | 507.3% | |
| Current ratio | 0.56x | 0.20x | |
| Interest cover | -6.33x | -7.44x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Hart Shaw LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Material uncertainty disclosed
“The Company ceased trading in the current period, and the trade and assets of the company are in the process of being transferred to the parent company, JD Sports Fashion Plc. The Company will then become dormant with a view to being struck off from the register of companies thereafter. As such, the Directors have not prepared the financial statements on a going concern basis.”
Significant events
- “The Company ceased trading in the current period, and the trade and assets of the company are in the process of being transferred to the parent company, JD Sports Fashion Plc. The Company will then become dormant with a view to being struck off from the register of companies thereafter.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
4 active · 8 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| CASEY, Theresa | Secretary | 2023-04-11 | — | — |
| OAKWOOD CORPORATE SECRETARY LIMITED | Corporate Secretary | 2018-11-16 | — | — |
| PLATT, Dominic James | Director | 2023-10-16 | Aug 1969 | British |
| SCHULTZ, Régis | Director | 2022-09-28 | Dec 1968 | French |
Show 8 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| CASSIDY, Nirma | Secretary | 2022-09-28 | 2023-04-10 |
| HARRISON, Martyn Richard | Secretary | 2009-10-26 | 2020-04-24 |
| MAWDSLEY, Siobhan | Secretary | 2018-11-16 | 2022-09-22 |
| CORRIE, Neil Stephen | Director | 2009-10-26 | 2019-04-15 |
| COWGILL, Peter Alan | Director | 2018-11-16 | 2022-09-28 |
| GREENHALGH, Neil James | Director | 2018-11-16 | 2023-10-03 |
| HARRISON, Martyn Richard | Director | 2009-10-26 | 2020-04-24 |
| MAKIN, Steven Richard | Director | 2013-09-13 | 2019-01-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Jd Sports Fashion Plc | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-11-30 | Active |
| Mr Neil Stephen Corrie | Individual | Shares 25–50% | 2016-04-06 | Ceased 2016-11-30 |
| Mr Martyn Richard Harrison | Individual | Shares 25–50% | 2016-04-06 | Ceased 2016-11-30 |
Filing timeline
Last 20 of 93 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-10-27 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-09-08 | CH01 | officers | Change person director company with change date | |
| 2025-09-02 | AA | accounts | Accounts with accounts type full | |
| 2024-10-29 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-10-25 | AA | accounts | Accounts with accounts type full | |
| 2023-10-27 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-10-24 | AA | accounts | Accounts with accounts type full | |
| 2023-10-20 | AP01 | officers | Appoint person director company with name date | |
| 2023-10-17 | TM01 | officers | Termination director company with name termination date | |
| 2023-04-27 | AP03 | officers | Appoint person secretary company with name date | |
| 2023-04-27 | TM02 | officers | Termination secretary company with name termination date | |
| 2022-10-27 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-10-25 | AA | accounts | Accounts with accounts type full | |
| 2022-10-10 | AP01 | officers | Appoint person director company with name date | |
| 2022-10-04 | TM01 | officers | Termination director company with name termination date | |
| 2022-10-04 | AP03 | officers | Appoint person secretary company with name date | |
| 2022-10-04 | TM02 | officers | Termination secretary company with name termination date | |
| 2021-10-27 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-10-14 | AA | accounts | Accounts with accounts type full | |
| 2020-12-02 | CS01 | confirmation-statement | Confirmation statement with updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-02-01 vs 2024-02-03
-
Turnover
-60.5%
£4,945,000 £1,953,000
-
Cash
-63.1%
£1,879,000 £693,000
-
Net assets
-41.7%
-£2,443,000 -£3,462,000
-
Employees
-72.7%
33 9
-
Operating profit
+17.2%
-£1,069,000 -£885,000
-
Profit before tax
+18.9%
-£1,238,000 -£1,004,000
-
Wages
-77.7%
£1,075,000 £240,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers