PRODUCT MADNESS (U.K.) LIMITED
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Next accounts due
2027-06-30 (in 1y)
Last filed for 2025-09-30
Confirmation statement due
2026-07-22 (in 2mo)
Last made up 2025-07-08
Watchouts
None on the register
Cash
£1M
-49.8% vs 2024
Net assets
£93M
+131.4% vs 2024
Employees
242
-11.7% vs 2024
Profit before tax
£66M
+113% vs 2024
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2025-09-30
| Metric | Trend | 2024-09-30 | 2025-09-30 |
|---|---|---|---|
| Turnover | £232,128,496 | £277,139,683 | |
| Operating profit | £28,364,365 | £64,972,884 | |
| Profit before tax | £30,911,971 | £65,840,999 | |
| Net profit | £23,176,229 | £49,947,016 | |
| Cash | £2,542,134 | £1,276,377 | |
| Total assets less current liabilities | £50,697,826 | £102,575,022 | |
| Net assets | £40,278,957 | £93,192,902 | |
| Equity | £40,278,957 | £93,192,902 | |
| Average employees | 274 | 242 | |
| Wages | £29,377,334 | £27,988,260 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2024-09-30 | 2025-09-30 |
|---|---|---|---|
| Operating margin | 12.2% | 23.4% | |
| Net margin | 10.0% | 18.0% | |
| Return on capital employed | 55.9% | 63.3% | |
| Gearing (liabilities / total assets) | 20.6% | 9.1% | |
| Current ratio | 1.62x | 3.45x | |
| Interest cover | 124.61x | 70.63x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- PricewaterhouseCoopers LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Despite the current conflicts in Ukraine and Israel, the directors are of the opinion that based on the projected forecasts as of the date of these financial statements and the letter of support provided by Aristocrat Global Holdings Pty Ltd, the company has adequate resources to continue as a going concern for the foreseeable future.”
Group structure
- PRODUCT MADNESS (U.K.) LIMITED · parent
- Product Madness Ukraine LLC 100%
- Product Madness France SAS 100%
- Product Madness Poland Sp. Z o.o. 100%
- Product Madness Canada 100%
- Product Madness Israel Ltd 100%
- Product Madness Spain S.L.U 100%
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 10 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| RODOVITIS, Peter | Secretary | 2019-12-31 | — | — |
| KALLE, Superna Hora | Director | 2025-12-02 | Sep 1970 | American |
| LABBAT, Matthieu Guillaume | Director | 2024-11-26 | Dec 1984 | French |
Show 10 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BOJE, James Pears | Director | 2015-06-23 | 2019-12-31 |
| BROTONS-ENLOE, Jose Tomas | Director | 2009-07-08 | 2012-11-28 |
| CROKER, Trevor John | Director | 2012-11-28 | 2015-06-23 |
| DE BEAUREGARD, Albin Turquet | Director | 2020-10-01 | 2025-11-28 |
| DE MATOS, Pedro Alexandre Sobral Ferreira Pimenta | Director | 2012-11-28 | 2014-09-30 |
| ECKER, Yoav | Director | 2020-10-01 | 2024-11-26 |
| HOLLEY, Darren William | Director | 2015-06-23 | 2020-10-01 |
| LANG, Michael Bernard | Director | 2019-12-31 | 2023-11-30 |
| SHIFF, Lior | Director | 2009-07-08 | 2012-11-28 |
| SWEENY, Maureen Ann | Director | 2015-06-23 | 2016-12-31 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Darren Holley | Individual | Appoints directors, Significant influence | 2016-07-01 | Ceased 2020-10-01 |
| Mr James Boje | Individual | Appoints directors, Significant influence | 2016-07-01 | Ceased 2019-12-31 |
| Ms Maureen Sweeny | Individual | Appoints directors, Significant influence | 2016-07-01 | Ceased 2016-12-31 |
| Aristocrat Technologies Europe (Holdings) Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-04-06 | Active |
Filing timeline
Last 20 of 84 total filings
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-02-09 | AA | accounts | Accounts with accounts type full | |
| 2025-12-11 | TM01 | officers | Termination director company with name termination date | |
| 2025-12-11 | AP01 | officers | Appoint person director company with name date | |
| 2025-07-15 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-07-07 | AA | accounts | Accounts with accounts type full | |
| 2025-01-28 | AA | accounts | Accounts with accounts type full | |
| 2024-11-29 | AP01 | officers | Appoint person director company with name date | |
| 2024-11-28 | TM01 | officers | Termination director company with name termination date | |
| 2024-07-17 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-12-20 | TM01 | officers | Termination director company with name termination date | |
| 2023-11-08 | CH01 | officers | Change person director company with change date | |
| 2023-11-08 | CH03 | officers | Change person secretary company with change date | |
| 2023-09-25 | AD01 | address | Change registered office address company with date old address new address | |
| 2023-09-19 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2023-07-28 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2023-07-14 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-06-12 | AA | accounts | Accounts with accounts type full | |
| 2022-08-30 | AA | accounts | Accounts with accounts type full | |
| 2022-07-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2021-07-12 | CS01 | confirmation-statement | Confirmation statement with no updates |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 5
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2024 → FY2025 · period ending 2025-09-30 vs 2024-09-30
-
Turnover
+19.4%
£232,128,496 £277,139,683
-
Cash
-49.8%
£2,542,134 £1,276,377
-
Net assets
+131.4%
£40,278,957 £93,192,902
-
Employees
-11.7%
274 242
-
Operating profit
+129.1%
£28,364,365 £64,972,884
-
Profit before tax
+113%
£30,911,971 £65,840,999
-
Wages
-4.7%
£29,377,334 £27,988,260
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers