MERKLE UK ANALYTICS SERVICES LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-02-19 (in 9mo)
Last made up 2026-02-05
Watchouts
None on the register
Cash
£1M
+61.4% vs 2023
Net assets
£6M
+45% vs 2023
Employees
0
Average over period
Profit before tax
£3M
+321.7% vs 2023
Name history
Renamed 1 time since incorporation
- MERKLE UK ANALYTICS SERVICES LIMITED 2023-12-01 → present
- MINUTE STEAK LTD 2008-02-18 → 2023-12-01
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £2,173,302 | £4,130,415 | |
| Operating profit | £1,140,078 | £2,770,390 | |
| Profit before tax | £612,420 | £2,582,519 | |
| Net profit | £475,242 | £1,929,140 | |
| Cash | £917,745 | £1,481,379 | |
| Total assets less current liabilities | £4,290,663 | £6,219,803 | |
| Net assets | £4,290,663 | £6,219,803 | |
| Equity | £4,290,663 | £6,219,803 | |
| Average employees | 0 | 0 | |
| Wages | £455,671 | £1,389,236 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | 52.5% | 67.1% | |
| Net margin | 21.9% | 46.7% | |
| Return on capital employed | 26.6% | 44.5% | |
| Gearing (liabilities / total assets) | 81.6% | 83.1% | |
| Current ratio | 1.23x | 1.20x | |
| Interest cover | 2.09x | 12.80x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Auditor
- KPMG LLP
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“Consequently, the directors are confident that the Company will have sufficient funds to continue to meet its liabilities as they fall due for at least 12 months from the date of approval of the financial statements and therefore have prepared the financial statements on a going concern basis.”
Significant events
- “On 1 December 2023, the company changed its name from Minute Steak Ltd to Merkle UK Analytics Services Limited.”
- “During the 2024 financial year, revenue increased by 90% and operating profit increased by 143%. This growth was driven by the merger of Google Marketing Platform teams and the novation of over 90 client contracts to Merkle UK Analytics Services, with significant growth in Web Analytics revenue.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 21 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| HOGG, Stuart | Director | 2025-08-29 | Feb 1986 | British |
| MALE, Annette June | Director | 2025-01-31 | Oct 1974 | British |
| STOREY, Nick | Director | 2023-03-13 | Jul 1987 | British |
Show 21 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| COLES, Anne Elizabeth | Secretary | 2011-08-09 | 2015-06-01 |
| MOBERLY, Andrew John | Secretary | 2015-05-01 | 2020-02-29 |
| SAMIOS, Anthony Michael | Secretary | 2008-02-18 | 2010-06-08 |
| TEMPLE SECRETARIES LIMITED | Corporate Nominee Secretary | 2008-02-18 | 2008-02-18 |
| BALLINGER, Steven John | Director | 2023-06-28 | 2024-08-05 |
| BASTERFIELD, Mary Margaret | Director | 2016-11-02 | 2018-02-09 |
| BISHOP, Oliver Sam | Director | 2010-11-10 | 2014-01-31 |
| CONNOLLY, Robert Hugh David | Director | 2014-01-31 | 2015-06-10 |
| DALGLEISH, Kenneth Robert | Director | 2011-05-27 | 2012-03-26 |
| DE GROOSE, Tracy Anne | Director | 2015-08-14 | 2017-10-13 |
| NICKLIN, Hamish Charles | Director | 2023-02-14 | 2023-09-08 |
| PARRY, Duncan William | Director | 2008-02-18 | 2011-05-27 |
| PRICE, Claire Margaret | Director | 2015-08-14 | 2016-11-02 |
| REY, Nicholas Paul | Director | 2011-05-27 | 2015-09-14 |
| RILEY, Janet Elizabeth | Director | 2017-11-23 | 2022-09-30 |
| ROMIJN, Dennis Romijn | Director | 2019-07-17 | 2023-04-05 |
| SAMIOS, Anthony Michael | Director | 2008-02-18 | 2010-06-08 |
| TANGAS, Angela | Director | 2024-07-16 | 2024-12-31 |
| THOMAS, Nicholas Paul | Director | 2018-01-31 | 2019-07-17 |
| WIENER, Bryan James | Director | 2012-03-26 | 2014-03-11 |
| COMPANY DIRECTORS LIMITED | Corporate Nominee Director | 2008-02-18 | 2008-02-18 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Dentsu International Holdings Limited | Corporate entity | Shares 75–100%, Voting 75–100% | 2020-01-23 | Active |
| Steak Group Ltd | Corporate entity | Shares 75–100% | 2016-04-06 | Ceased 2020-01-23 |
Filing timeline
Last 20 of 109 total filings
Material constitutional events — rename, articles re-file, resolution
- 2023-12-01 CERTNM Certificate change of name company PDF
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-02-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-09-18 | AA | accounts | Accounts with accounts type full | |
| 2025-09-03 | AP01 | officers | Appoint person director company with name date | |
| 2025-02-25 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-02-10 | AP01 | officers | Appoint person director company with name date | |
| 2025-01-13 | TM01 | officers | Termination director company with name termination date | |
| 2024-12-19 | AA | accounts | Accounts with accounts type audit exemption subsiduary | |
| 2024-12-19 | PARENT_ACC | accounts | Legacy | |
| 2024-12-19 | GUARANTEE2 | other | Legacy | |
| 2024-12-19 | AGREEMENT2 | other | Legacy | |
| 2024-08-09 | TM01 | officers | Termination director company with name termination date | |
| 2024-07-19 | AP01 | officers | Appoint person director company with name date | |
| 2024-02-19 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-01-23 | AA | accounts | Accounts with accounts type audit exemption subsiduary | |
| 2024-01-23 | PARENT_ACC | accounts | Legacy | |
| 2024-01-23 | GUARANTEE2 | other | Legacy | |
| 2024-01-23 | AGREEMENT2 | other | Legacy | |
| 2023-12-01 | CERTNM | change-of-name | Certificate change of name company | |
| 2023-09-22 | AP01 | officers | Appoint person director company with name date | |
| 2023-09-22 | TM01 | officers | Termination director company with name termination date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 3
- Capital events
- 0
- Officers appointed
- 1
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+90.1%
£2,173,302 £4,130,415
-
Cash
+61.4%
£917,745 £1,481,379
-
Net assets
+45%
£4,290,663 £6,219,803
-
Employees
—
Not reported
-
Operating profit
+143%
£1,140,078 £2,770,390
-
Profit before tax
+321.7%
£612,420 £2,582,519
-
Wages
+204.9%
£455,671 £1,389,236
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers