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Next accounts due

2026-09-30 (in 4mo)

Last filed for 2024-12-31

Confirmation statement due

2027-03-27 (in 10mo)

Last made up 2026-03-13

Watchouts

1 item

Cash

£200K

-2.4% vs 2023

Net assets

£9M

+4.9% vs 2023

Employees

32

0% vs 2023

Profit before tax

£779K

-37.3% vs 2023

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Name history

Renamed 2 times since incorporation

  1. JUVELA LIMITED 2022-12-15 → present
  2. HERO UK LIMITED 2007-04-03 → 2022-12-15
  3. HERO PRODUCTS LIMITED 2007-03-13 → 2007-04-03

Accounts

2-year trend · latest reflected 2024-12-31

Metric Trend 2023-12-312024-12-31
Turnover £7,621,000£7,670,000
Operating profit £1,242,000£779,000
Profit before tax £1,242,000£779,000
Net profit £801,000£423,000
Cash £205,000£200,000
Total assets less current liabilities £8,670,000£9,329,000
Net assets £8,583,000£9,006,000
Equity £8,583,000£9,006,000
Average employees 3232
Wages £1,375,000£1,507,000

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-12-312024-12-31
Operating margin 16.3%10.2%
Net margin 10.5%5.5%
Return on capital employed 14.3%8.4%
Current ratio 4.98x5.10x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Standalone (parent only)
Abridged
Yes — abridged accounts (limited disclosure)
Auditor
PKF Francis Clark
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“The directors are satisfied that the going concern basis of preparation remains appropriate. In making their assessment the directors have made all necessary enquiries and, in particular, have considered the following key factors: the profitable trading and balance sheet position both during the year ended 31 December 2024 and subsequently; the forecasted financial performance for a period extending beyond 12 months from the date of approval of these financial statements taking into account known and reasonably likely economic, regulatory and trading uncertainties; the key judgement formed in respect of contingent liabilities; and, the change of control subsequent to the year end as disclosed in note 21 and financial performance and position of the group of which the company is now part. The directors have a reasonable expectation that the Company has sufficient resources and adequate contracts in place to continue as a going concern for a period of no less than 12 months from the date of approval of these financial statements.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

4 active · 6 resigned

Name Role Appointed Born Nationality
ARGENT, Stephen Director 2023-12-21 Mar 1957 British
LANE, Stephen Director 2023-02-22 Sep 1982 British
LIVINGSTON, Scott Paul Director 2022-12-14 Apr 1976 British
MITCHELL, Joseph Director 2011-04-01 Apr 1968 British
Show 6 resigned officers
Name Role Appointed Resigned
FOSTER, Stephen Edward Secretary 2007-03-13 2009-03-31
FOSTER, Stephen Edward Director 2007-03-22 2009-03-31
HARROWER, William Robert Director 2007-04-17 2009-06-26
HEWITT, Robert David Director 2022-12-14 2023-12-29
LAWSON, Andrew Director 2007-03-13 2012-03-31
PHILLIPS, John Martin Director 2007-08-13 2014-07-01

Ownership

Persons with significant control

Name Kind Nature of control Notified Status
Tooru Plc Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2025-05-29 Ceased 2025-07-10
Tooru Plc Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2025-05-29 Ceased 2025-05-29
S-Ventures Acquisitions Ltd Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2025-05-29 Active
S-Ventures Acquisitions Limited Corporate entity Shares 75–100% 2022-12-15 Ceased 2025-05-29
S-Ventures Acquisitions Ltd Corporate entity Shares 75–100%, Voting 75–100%, Appoints directors 2022-12-14 Ceased 2025-05-29
Dr Arend Oetker Individual Shares 75–100% 2016-04-06 Ceased 2022-12-14

Filing timeline

Last 20 of 74 total filings

Date Type Category Description
2026-04-22 CS01 confirmation-statement Confirmation statement with no updates PDF
2026-04-21 CH01 officers Change person director company with change date PDF
2025-08-04 PSC02 persons-with-significant-control Notification of a person with significant control PDF
2025-08-04 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2025-07-28 PSC02 persons-with-significant-control Notification of a person with significant control PDF
2025-07-28 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2025-07-11 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2025-07-11 PSC02 persons-with-significant-control Notification of a person with significant control PDF
2025-07-10 PSC02 persons-with-significant-control Notification of a person with significant control PDF
2025-07-10 PSC07 persons-with-significant-control Cessation of a person with significant control PDF
2025-07-07 AA accounts Accounts with accounts type full
2025-04-14 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-10-17 AA accounts Accounts with accounts type full
2024-03-20 CS01 confirmation-statement Confirmation statement with no updates PDF
2024-01-11 CH01 officers Change person director company with change date PDF
2024-01-11 TM01 officers Termination director company with name termination date PDF
2023-12-21 AP01 officers Appoint person director company with name date PDF
2023-10-04 AA accounts Accounts with accounts type small
2023-04-19 CS01 confirmation-statement Confirmation statement with updates PDF
2023-02-27 AP01 officers Appoint person director company with name date PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
11

last 12 months

Capital events
0

last 24 months

Officers appointed
0

last 12 months

Officers resigned
0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Official Companies House page