OPTIMIZELY LTD
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-02-05 (in 9mo)
Last made up 2026-01-22
Watchouts
Cash
£256K
-45.9% vs 2023
Net assets
-£20M
-6.7% lowest in 6 filed years
Employees
168
+5% highest in 6 filed years
Profit before tax
-£1M
+66% vs 2023
Watchouts
Facts from the Companies House register and the latest accounts — not a rating
-
1 PSC ceased in last 24 months
Significant control changed hands — see the Ownership section.
Name history
Renamed 3 times since incorporation
- OPTIMIZELY LTD 2023-01-17 → present
- EPISERVER UK LIMITED 2019-03-18 → 2023-01-17
- PEERIUS LTD 2008-01-21 → 2019-03-18
- KAY MEDIA SERVICES LIMITED 2007-01-22 → 2008-01-21
Net assets
10-year trend · vs Technology median
Accounts
10-year trend · latest reflected 2024-12-31
| Metric | Trend | 2019-12-31 | 2020-01-01 | 2020-12-31 | 2021-01-01 | 2021-12-31 | 2022-01-01 | 2022-12-31 | 2023-01-01 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | £9,221,210 | — | £10,713,777 | — | £10,830,040 | — | £15,743,140 | — | £21,917,000 | £25,293,803 | |
| Operating profit | -£390,104 | — | -£11,056,723 | — | -£2,701,594 | — | -£5,622,605 | — | -£5,112,869 | -£2,278,347 | |
| Profit before tax | -£441,682 | — | -£10,744,456 | — | -£1,891,850 | — | -£4,724,715 | — | -£3,690,939 | -£1,253,593 | |
| Net profit | -£444,005 | — | -£10,744,456 | — | -£1,894,173 | — | -£4,724,715 | — | -£3,690,939 | -£1,353,452 | |
| Cash | £180,814 | £180,814 | £361,623 | £361,623 | £224,934 | £224,934 | £90,540 | £90,540 | £473,481 | £256,201 | |
| Total assets less current liabilities | £3,854,793 | — | -£6,181,196 | — | -£7,615,201 | — | -£12,053,917 | — | -£15,677,082 | -£16,942,042 | |
| Net assets | £596,224 | — | -£9,438,765 | — | -£10,872,770 | — | -£15,311,486 | — | -£18,934,651 | -£20,199,611 | |
| Equity | £753,015 | £753,015 | -£9,629,915 | -£9,629,915 | -£10,872,770 | -£10,872,770 | -£15,311,486 | -£15,311,486 | -£18,934,651 | -£20,199,611 | |
| Average employees | 72 | — | 95 | — | 105 | — | 156 | — | 160 | 168 | |
| Wages | £5,139,131 | — | £6,851,259 | — | £9,030,940 | — | £14,367,909 | — | £15,926,638 | £16,780,559 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2019-12-31 | 2020-01-01 | 2020-12-31 | 2021-01-01 | 2021-12-31 | 2022-01-01 | 2022-12-31 | 2023-01-01 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating margin | -4.2% | — | -103.2% | — | -24.9% | — | -35.7% | — | -23.3% | -9.0% | |
| Net margin | -4.8% | — | -100.3% | — | -17.5% | — | -30.0% | — | -16.8% | -5.4% | |
| Return on capital employed | -10.1% | — | 178.9% | — | 35.5% | — | 46.6% | — | 32.6% | 13.4% | |
| Interest cover | -7.56x | — | -56.57x | — | -13.82x | — | -28.77x | — | -26.16x | -11.66x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- ZEDRA Corporate Reporting Services (UK) Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The Company has received written confirmation from its parent company, Epsilon Group New Holdings Limited, that it will continue to provide financial support for a period of at least 12 months from the date of signing these financial statements. In assessing the Company's ability to continue as a going concern, the directors have considered the availability of financing from the parent company and are confident the Company will be able to meet its liabilities as they fall due. For these reasons, the directors continue to prepare the financial statements on a going concern basis.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
3 active · 13 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| BRODIES SECRETARIAL SERVICES LIMITED | Corporate Secretary | 2016-08-30 | — | — |
| BAYLISS, Christopher | Director | 2022-10-17 | Nov 1958 | Australian |
| JOHNSON, Myles Anthony | Director | 2017-06-09 | Jan 1973 | British |
Show 13 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| DODDY, Roger Michael | Secretary | 2007-01-22 | 2016-08-30 |
| YEUNG, Peter Pak-Shum | Secretary | 2016-08-30 | 2022-10-17 |
| INCORPORATE SECRETARIAT LIMITED | Corporate Nominee Secretary | 2007-01-22 | 2007-01-22 |
| ATZBERGER, Alexander | Director | 2019-12-01 | 2026-01-02 |
| BRIMS, John Charles Roy | Director | 2016-08-30 | 2017-06-09 |
| BROWN, Roger Dean | Director | 2007-01-22 | 2016-08-30 |
| DODDY, Roger Michael | Director | 2007-01-22 | 2009-02-20 |
| DUFFELL, Mark Antony | Director | 2016-08-30 | 2019-04-26 |
| ESIRI, Mark Leslie Vivian | Director | 2009-02-04 | 2016-08-30 |
| EVANS-LOMBE, Nick Edward | Director | 2013-01-22 | 2016-08-30 |
| WHEELER, Belinda Christian | Director | 2012-11-15 | 2016-08-30 |
| YEUNG, Peter Pak-Shum | Director | 2019-04-26 | 2022-10-17 |
| INCORPORATE DIRECTORS LIMITED | Corporate Nominee Director | 2007-01-22 | 2007-01-22 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Jeff Horing | Individual | Significant influence | 2018-10-09 | Ceased 2026-02-05 |
| Endeavour Acquisition Uk Limiited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2016-11-04 | Ceased 2018-10-09 |
| Venrex General Partner Limited As General Partner Of Venrex Lp | Corporate entity | Shares 25–50%, Voting 25–50% | 2016-04-06 | Ceased 2016-11-04 |
Filing timeline
Last 20 of 160 total filings
Material constitutional events — rename, articles re-file, resolution
- 2023-01-17 CERTNM Certificate change of name company PDF
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-02-16 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2026-02-09 | TM01 | officers | Termination director company with name termination date | |
| 2026-02-06 | CH01 | officers | Change person director company with change date | |
| 2026-02-05 | CH01 | officers | Change person director company with change date | |
| 2026-02-05 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2026-02-05 | PSC08 | persons-with-significant-control | Notification of a person with significant control statement | |
| 2025-09-26 | AA | accounts | Accounts with accounts type full | |
| 2025-01-23 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-01-23 | CH01 | officers | Change person director company with change date | |
| 2024-12-10 | AD01 | address | Change registered office address company with date old address new address | |
| 2024-11-02 | MR04 | mortgage | Mortgage satisfy charge full | |
| 2024-10-30 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-09-25 | AA | accounts | Accounts with accounts type full | |
| 2024-01-23 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2024-01-22 | CH01 | officers | Change person director company with change date | |
| 2023-08-17 | AA | accounts | Accounts with accounts type full | |
| 2023-01-23 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-01-17 | CERTNM | change-of-name | Certificate change of name company | |
| 2022-10-19 | TM02 | officers | Termination secretary company with name termination date | |
| 2022-10-18 | AP01 | officers | Appoint person director company with name date |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 7
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+15.4%
£21,917,000 £25,293,803
highest in 6 filed years
-
Cash
-45.9%
£473,481 £256,201
-
Net assets
-6.7%
-£18,934,651 -£20,199,611
lowest in 6 filed years
-
Employees
+5%
160 168
highest in 6 filed years
-
Operating profit
+55.4%
-£5,112,869 -£2,278,347
-
Profit before tax
+66%
-£3,690,939 -£1,253,593
-
Wages
+5.4%
£15,926,638 £16,780,559
highest in 6 filed years
Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers