FOUR MSA LIMITED

1. FOUR MSA LIMITED 2015-06-16 → present
2. MSA MEDIA LIMITED 2014-07-15 → 2015-06-16
3. MSA MARKET MEDIA LIMITED 2006-11-07 → 2014-07-15

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Accounting basis

FRS 102

Reporting scope

Standalone (parent only)

Auditor

Grant Thornton UK LLP

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate.”

Significant events

• “The company continued to encounter difficult trading conditions throughout 2024, largely down to external macro-economic factors and client spending being cautious.”
• “the Group instigated a major business review which drove restructuring costs of £105,523.”
• “Currency fluctuation was again very volatile and unpredictable throughout the year. These fluctuations resulted in a foreign exchange loss of £24,216 for the year as a whole (2023: loss of £75,358).”
• “During 2024 we continued our investment in artificial intelligence (AI), keeping Four ahead of a technological change which we believe will radically transform our industry and the role of marketing service agencies. In February 2024 we became the first independent agency in the UK and UAE to partner with Microsoft and roll out their Copilot Al platform across all of our staff.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

3

last 12 months

Capital events

0

last 24 months

Officers appointed

0

last 12 months

Officers resigned

1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

• Turnover

  -24.6%

  £22,952,185 → £17,313,307

• Cash

  +35.5%

  £2,474,850 → £3,352,325

• Net assets

  -0.9%

  £7,799,523 → £7,729,886

• Employees

  -33.3%

  30 → 20

• Operating profit

  -109.1%

  -£71,729 → -£149,965

• Profit before tax

  -4,596.4%

  £1,956 → -£87,949

• Wages

  -26.3%

  £1,598,170 → £1,177,554

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers