SYSTEM1 GROUP PLC
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2025-03-31
Confirmation statement due
2026-10-03 (in 5mo)
Last made up 2025-09-19
Watchouts
None on the register
Cash
£3M
Latest balance sheet
Net assets
£5M
Equity attributable
Employees
75
Average over period
Profit before tax
£2M
Period ending 2025-09-24
Name history
Renamed 2 times since incorporation
- SYSTEM1 GROUP PLC 2017-03-23 → present
- BRAINJUICER GROUP PLC 2006-11-28 → 2017-03-23
- BRAINJUICER GROUP LIMITED 2006-09-19 → 2006-11-28
Net assets
2-year trend · vs Consumer Discretionary median
Accounts
2-year trend · latest reflected 2025-09-24
| Metric | Trend | 2025-03-31 | 2025-09-24 |
|---|---|---|---|
| Turnover | £11,989,000 | £4,724,000 | |
| Operating profit | -£2,797,000 | -£2,783,000 | |
| Profit before tax | -£1,162,000 | £2,230,000 | |
| Net profit | -£1,244,000 | £2,230,000 | |
| Cash | £2,220,000 | £3,262,000 | |
| Total assets less current liabilities | £2,554,000 | £5,494,000 | |
| Net assets | £2,449,000 | £4,763,000 | |
| Equity | £2,449,000 | £4,763,000 | |
| Average employees | 69 | 75 | |
| Wages | — | — |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2025-03-31 | 2025-09-24 |
|---|---|---|---|
| Operating margin | -23.3% | -58.9% | |
| Net margin | -10.4% | 47.2% | |
| Return on capital employed | -109.5% | -50.7% | |
| Current ratio | 1.04x | 1.62x | |
| Interest cover | -7.66x | — |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 101
- Reporting scope
- Standalone (parent only)
- Audit opinion
- Unaudited (audit-exempt)
Group structure
- SYSTEM1 GROUP PLC · parent
- System1 Research Limited 100%
- System1 Research B.V. 100%
- System1 Research, Inc. 100%
- System1 Research Sarl 100%
- System1 Research GmbH 100%
- System1 Research Do Brazil Servicos de Marketing Ltda. 100%
- System1 Research France Sarl 100%
- System1 Market Research Pte Ltd 100%
- System1 Research Pty Ltd. 100%
- System1 Agency Limited 100%
- System1 AdRatings Limited 100%
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
8 active · 17 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| ZIOLKO-NISHIKANT, Renata Anna | Secretary | 2022-09-28 | — | — |
| BONA, Conrad Christian | Director | 2022-09-01 | Jun 1969 | Canadian,British |
| GREGORY, James Alexander | Director | 2022-12-06 | Oct 1982 | British |
| HOWELL, Rupert Cortlandt Spencer | Director | 2021-02-15 | Feb 1957 | British |
| MACHRAY, Philip James | Director | 2022-05-27 | Nov 1970 | British |
| ROBINSON, Lewis Simon | Director | 2026-03-02 | Mar 1992 | British |
| TOMKINS, Sophie Alice | Director | 2018-06-11 | Jun 1969 | British |
| WILLFORD, Christopher Patrick | Director | 2020-06-26 | Jul 1962 | British |
Show 17 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| GEDDES, James Brodie | Secretary | 2006-10-05 | 2020-04-20 |
| KEARON, John Victor | Secretary | 2020-04-20 | 2020-10-12 |
| WILLFORD, Christopher Patrick | Secretary | 2020-10-12 | 2022-09-28 |
| TAYLOR WESSING SECRETARIES LIMITED | Corporate Secretary | 2006-09-19 | 2006-10-05 |
| BARDEN, Stefan | Director | 2020-06-26 | 2022-01-31 |
| BATCHELOR, Alexander William | Director | 2010-11-26 | 2017-06-30 |
| BLASHILL, Graham Leonard | Director | 2012-07-01 | 2022-09-28 |
| BRAND, Robert Allan Richardson | Director | 2012-01-05 | 2021-08-13 |
| FORD, Eric Kenelm | Director | 2007-09-05 | 2018-07-25 |
| GEDDES, James Brodie | Director | 2006-10-05 | 2020-04-20 |
| GODFREY, Simon Cedric Valentine | Director | 2006-10-05 | 2012-09-30 |
| HUNT, Alexander James | Director | 2017-04-01 | 2018-09-30 |
| KEARON, John Victor | Director | 2006-10-05 | 2026-03-03 |
| MUTH, Mark Philip | Director | 2006-10-05 | 2012-04-30 |
| WAKELY, Jane Caroline | Director | 2018-07-24 | 2022-07-15 |
| HUNTSMOOR LIMITED | Corporate Director | 2006-09-19 | 2006-10-05 |
| HUNTSMOOR NOMINEES LIMITED | Corporate Director | 2006-09-19 | 2006-10-05 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr John Victor Kearon | Individual | Shares 25–50% | 2016-04-06 | Ceased 2018-11-19 |
Filing timeline
Last 20 of 309 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-10-03 RESOLUTIONS Resolution
- 2024-10-14 RESOLUTIONS Resolution
- 2023-10-05 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-02 | AP01 | officers | Appoint person director company with name date | |
| 2026-04-02 | TM01 | officers | Termination director company with name termination date | |
| 2025-10-17 | AA | accounts | Accounts with accounts type interim | |
| 2025-10-03 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2025-10-03 | AD02 | address | Change sail address company with old address new address | |
| 2025-10-03 | RESOLUTIONS | resolution | Resolution | |
| 2025-09-19 | AA | accounts | Accounts with accounts type group | |
| 2024-10-14 | RESOLUTIONS | resolution | Resolution | |
| 2024-10-08 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-09-23 | AA | accounts | Accounts with accounts type group | |
| 2024-06-04 | SH04 | capital | Capital sale or transfer treasury shares with date currency capital figure | |
| 2023-10-05 | RESOLUTIONS | resolution | Resolution | |
| 2023-09-27 | AA | accounts | Accounts with accounts type group | |
| 2023-09-26 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2023-01-05 | AP03 | officers | Appoint person secretary company with name date | |
| 2023-01-04 | TM02 | officers | Termination secretary company with name termination date | |
| 2022-12-21 | AA | accounts | Accounts with accounts type group | |
| 2022-12-17 | DISS40 | gazette | Gazette filings brought up to date | |
| 2022-12-09 | AP01 | officers | Appoint person director company with name date | |
| 2022-11-29 | GAZ1 | gazette | Gazette notice compulsory |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 7
- Capital events
- 1
- Officers appointed
- 1
- Officers resigned
- 1
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2025 → FY2025 · period ending 2025-09-24 vs 2025-03-31