WEBLOYALTY INTERNATIONAL LIMITED

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Accounting basis

FRS 102

Reporting scope

Standalone (parent only)

Auditor

Grant Thornton UK LLP

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“The directors have reviewed forecasts up to 31 December 2026, and also reviewed sensitivity analyses prepared on the 2025 forecasts, with the amount of business activity calculated under three scenarios: 100%, 80% and 60% of forecasted revenues. In all scenarios, the directors consider that the company has adequate resources to continue in operational existence for the foreseeable future, being no less than 12 months from the date of approval of these financial statements. The company is dependent upon the financial support of US group company, Tenerity, LLC. The directors believe that with the continued support from the Tenerity group the company is well placed to manage its business risks successfully despite the current economic outlook. The directors have received a letter of continued support from Tenerity, LLC, for at least 12 months from the date of approval of the financial statements, to enable the company to continue to trade and meet its liabilities as they fall due. Therefore, the directors consider there to be no material uncertainties that may cast doubt on the company's going concern status. Accordingly, they continue to adopt the going concern basis in preparing this report and financial statements. The ongoing uncertainty in relation to the tariff regime recently implemented by the USA is likely to have a negative impact on the overall UK and global economy. The duration and severity of any potential economic downturn is uncertain. The directors believe that the company is still well placed to manage its business risks successfully despite the current economic outlook.”

Group structure

1. WEBLOYALTY INTERNATIONAL LIMITED · parent
   1. Webloyalty.com, Inc. · USA

Significant events

• “The company's turnover increased by 5.9% during 2024 to £51.6 million (2023: £48.7 million) which is derived from commissions received from Webloyalty Sarl resulting from increased marketing activity incurred by the company.”
• “Net assets increased by 29.5% to £9.2 million (2023: £7.1 million).”
• “During 2024 the company paid £44.3 million (2023: £41.5 million) in commission and marketing fees to its clients which resulted in 1,514,168 new members (2023: 1,645,938) joining Webloyalty Sarl programs during the year.”
• “The ongoing global economic uncertainty has had an effect on the UK and global economies, but so far have had a minimal impact on the company's activities.”
• “During 2020, the company moved office premises and agreed a new office rental lease for ten years to June 2030.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

3

last 12 months

Capital events

0

last 24 months

Officers appointed

0

last 12 months

Officers resigned

1

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

• Turnover

  +4.4%

  £48,734,000 → £50,895,000

• Cash

  -92.9%

  £450,000 → £32,000

• Net assets

  +29.1%

  £7,133,000 → £9,209,000

• Employees

  0%

  14 → 14

• Operating profit

  -4.6%

  £4,151,000 → £3,960,000

• Profit before tax

  +4.4%

  £2,759,000 → £2,881,000

• Wages

  +15.9%

  £1,164,000 → £1,349,000

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers