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Next accounts due

2026-06-30 (in 1mo)

Last filed for 2024-12-31

Confirmation statement due

2027-03-21 (in 10mo)

Last made up 2026-03-07

Watchouts

1 item

Cash

£10M

+124.2% vs 2023

Net assets

£79M

+3.3% vs 2023

Employees

1,054

-2.8% vs 2023

Profit before tax

£3M

+124.2% vs 2023

Watchouts

Facts from the Companies House register and the latest accounts — not a rating

Name history

Renamed 1 time since incorporation

  1. THE MISSION GROUP PUBLIC LIMITED COMPANY 2019-09-24 → present
  2. THE MISSION MARKETING GROUP PUBLIC LIMITED COMPANY 2006-03-07 → 2019-09-24

Accounts

2-year trend · latest reflected 2024-12-31

Metric Trend 2023-12-312024-12-31
Turnover £195,888,000£190,312,000
Operating profit £5,042,000£5,908,000
Profit before tax -£12,041,000£2,911,000
Net profit -£11,879,000£1,200,000
Cash £4,632,000£10,385,000
Total assets less current liabilities £116,438,000£114,502,000
Net assets £76,453,000£78,953,000
Equity £76,453,000£78,953,000
Average employees 1,0841,054
Wages £54,538,000£51,968,000

Values shown as filed in the company's annual accounts. indicates the figure wasn't present under that line item in that period. About these numbers

Ratios

Computed from the line items above — sparklines read oldest → newest

Ratio Trend 2023-12-312024-12-31
Operating margin 2.6%3.1%
Net margin -6.1%0.6%
Return on capital employed 4.3%5.2%
Gearing (liabilities / total assets) 53.3%48.9%
Current ratio 1.16x1.63x
Interest cover 2.04x1.97x

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Audit & accounting basis

Accounting basis
FRS 102
Reporting scope
Consolidated group
Auditor
PKF Francis Clark
Audit opinion
Unqualified (clean)
Going concern
Affirmed

“In concluding that the financial statements, we have concluded that the directors’ use of the going concern basis of accounting in the preparation of the financial statements is appropriate.”

Group structure

  1. THE MISSION GROUP PUBLIC LIMITED COMPANY · parent
    1. Krow Kinetic Ltd 1% · UK · Marketing communications
    2. Bray Leino Ltd 1% · UK · Advertising, media buying, digital marketing, events and training
    3. Bray Leino Splash Pte. Ltd 0.7% · Singapore · Digital marketing
    4. Influence Sports Ltd 1% · UK · Sports and entertainment marketing
    5. Jellyfish Ltd 1% · UK · Marketing communications
    6. Krow Agency Ltd 1% · UK · Marketing communications
    7. Krow Communications Ltd 1% · UK · Marketing communications
    8. Mezzo Labs Ltd 1% · UK · Data services marketing
    9. Mongoose Sports & Entertainment Ltd 1% · UK · Sports and entertainment marketing
    10. RJW & Partners Ltd 1% · UK · Pricing and market access in the healthcare sector
    11. Soul (London) Ltd 1% · UK · Marketing communications
    12. Solaris Healthcare Network Ltd 1% · UK · Marketing communications, specialising in the medical sector
    13. Spark Marketing Services 0.75% · UK · Sales promotion
    14. Speed Communications Agency Ltd 1% · UK · Public relations
    15. Story Agency Ltd 1% · UK · Marketing communications
    16. Story UK Ltd 1% · England · Marketing communications
    17. ThinkBDW Ltd 1% · UK · Marketing communications, specialising in the property sector
    18. Mezzo Labs (Hong Kong) Limited 1% · Hong Kong
    19. Mezzo Labs Pte. Ltd 1% · Singapore
    20. Mongoose Sports & Entertainment Ltd 1% · Singapore
    21. Splash Interactive Co. Ltd 1% · Vietnam
    22. Splash Interactive 1% · China
    23. TMCPLC Asia Pte Ltd 1% · Singapore
    24. Turbine Media Ltd 0.51% · UK

Significant events

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

People

7 active · 31 resigned

Name Role Appointed Born Nationality
LANGFORD, Michael Smuts Secretary 2021-04-30
CAREY, John Joseph Director 2025-09-01 Aug 1962 Irish,American
COLLINS, Claudine Director 2025-12-01 Jun 1968 British
KEMPSTER, Jonathan Director 2026-02-01 Jan 1963 British
LEE, Giles Derek Director 2013-03-05 Oct 1970 British
MORGAN, David William Director 2023-11-24 Feb 1947 British
WRIGHT EVANS, Emma Louise Director 2026-02-01 Oct 1975 British
Show 31 resigned officers
Name Role Appointed Resigned
FITZWILLIAM, Peter David Campbell Secretary 2011-04-04 2021-04-30
SHURVILLE, Jerram Secretary 2010-10-01 2011-04-04
SHURVILLE, Jerram Secretary 2006-03-07 2006-05-19
CAPITA COMPANY SECRETARIAL SERVICES LIMITED Corporate Secretary 2006-05-19 2010-10-01
SWIFT INCORPORATIONS LIMITED Corporate Nominee Secretary 2006-03-07 2006-03-07
ALDERSON, Timothy Buckler Director 2006-03-07 2010-04-15
BACON, Nicholas Charles Director 2007-01-01 2010-09-24
BANBURY, Martin John Director 2006-03-07 2008-10-24
BOGG, Dylan Director 2010-04-14 2025-10-17
BOYD, Stephen David Director 2009-12-16 2015-12-31
CHILD, Brian Michael Director 2006-03-07 2011-09-30
CLIFTON, James Spencer Director 2012-10-11 2024-12-31
COOK, Barry Martin Director 2019-06-17 2021-04-30
DAY, Robert Andrew Director 2010-04-14 2021-09-30
FERGUSON, Iain Fraser Director 2006-03-07 2010-04-15
FILBY, Elizabeth Rosanna, Dr Director 2022-01-01 2025-09-30
FITZWILLIAM, Peter David Campbell Director 2010-09-24 2021-04-30
GOODWIN, Christopher Melville Director 2011-04-27 2017-03-31
HANSON-SMITH, Julian Christopher Director 2015-10-01 2023-11-24
HUTTON, Bruce William Director 2010-04-14 2013-02-28
LUND, Mark George Director 2022-10-01 2026-01-13
MAUDE, Francis Anthony Aylmer, The Right Hon. Director 2006-03-07 2009-12-31
MORGAN, David William Director 2010-04-14 2021-09-30
MORRIS, Christopher Director 2009-12-16 2018-08-01
MULLEN, Sue Director 2010-04-14 2010-11-16
MULLEN, Susan Maire Director 2012-06-18 2023-01-12
NASH, Andrew John Director 2018-08-01 2022-09-30
ROSE, Michael Jack Director 2016-01-01 2019-06-17
SHEPHERD, Fiona Director 2010-04-14 2024-12-31
INSTANT COMPANIES LIMITED Corporate Nominee Director 2006-03-07 2006-03-07
SWIFT INCORPORATIONS LIMITED Corporate Nominee Director 2006-03-07 2006-03-07

Ownership

Persons with significant control

No persons with significant control on record.

Filing timeline

Last 20 of 236 total filings

Material constitutional events — rename, articles re-file, resolution

  • 2025-06-20 RESOLUTIONS Resolution
  • 2024-06-20 RESOLUTIONS Resolution
Date Type Category Description
2026-03-10 CS01 confirmation-statement Confirmation statement with no updates PDF
2026-02-04 AP01 officers Appoint person director company with name date PDF
2026-02-04 AP01 officers Appoint person director company with name date PDF
2026-01-13 TM01 officers Termination director company with name termination date PDF
2025-12-10 AP01 officers Appoint person director company with name date PDF
2025-10-17 TM01 officers Termination director company with name termination date PDF
2025-09-30 TM01 officers Termination director company with name termination date PDF
2025-09-08 AP01 officers Appoint person director company with name date PDF
2025-07-03 AA accounts Accounts with accounts type group
2025-06-20 RESOLUTIONS resolution Resolution
2025-03-24 MR01 mortgage Mortgage create with deed with charge number charge creation date PDF
2025-03-07 CS01 confirmation-statement Confirmation statement with updates PDF
2025-01-03 TM01 officers Termination director company with name termination date PDF
2025-01-03 TM01 officers Termination director company with name termination date PDF
2024-07-03 AA accounts Accounts with accounts type group
2024-06-20 RESOLUTIONS resolution Resolution
2024-04-23 SH01 capital Capital allotment shares PDF
2024-03-28 MR01 mortgage Mortgage create with deed with charge number charge creation date PDF
2024-03-07 CS01 confirmation-statement Confirmation statement with no updates PDF
2023-11-29 AP01 officers Appoint person director company with name date PDF

Public-record activity

Raw counts from Companies House — last 12–24 months

Filings
10

last 12 months

Capital events
0

last 24 months

Officers appointed
4

last 12 months

Officers resigned
3

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

Year-on-year

FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers

Official Companies House page