ZAG LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2026-09-15 (in 4mo)
Last made up 2025-09-01
Watchouts
None on the register
Cash
£524K
Latest balance sheet
Net assets
-£5M
-22.4% vs 2023
Employees
21
-12.5% vs 2023
Profit before tax
-£919K
-269.1% vs 2023
Name history
Renamed 1 time since incorporation
- ZAG LIMITED 2006-03-09 → present
- OVAL (2067) LIMITED 2005-10-11 → 2006-03-09
Net assets
2-year trend · vs Industrials median
Accounts
2-year trend · latest reflected 2024-12-31
| Metric | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Turnover | £3,546,000 | £2,223,000 | |
| Operating profit | -£157,000 | -£804,000 | |
| Profit before tax | -£249,000 | -£919,000 | |
| Net profit | -£201,000 | -£913,000 | |
| Cash | — | £524,000 | |
| Total assets less current liabilities | — | — | |
| Net assets | -£4,084,000 | -£4,997,000 | |
| Equity | -£4,084,000 | -£4,997,000 | |
| Average employees | 24 | 21 | |
| Wages | £2,459,000 | £1,995,000 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2023-12-31 | 2024-12-31 |
|---|---|---|---|
| Operating margin | -4.4% | -36.2% | |
| Net margin | -5.7% | -41.1% | |
| Current ratio | — | 0.19x | |
| Interest cover | -1.41x | -6.00x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- IFRS
- Reporting scope
- Standalone (parent only)
- Auditor
- Wilder Coe Ltd
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“The company faced a challenging year as key clients cut budgets and incurred exceptional legal and compensation costs. As a result the business reported a loss of £803,869 from continuing operations for 2024. The Company has a net deficit position of £4,997,218 at 31st December 2024. The Company has a loan from one of its shareholders, BBH Communications Limited amounting to £5,563,429 at the balance sheet date, and has received a letter of support from BBH Communications Limited confirming they will not demand repayment of the loan for at least 12 months from the date of the this report. As a consequence, the directors believe that the Company is well placed to manage its business risks successfully. After making enquiries, the directors have a reasonable expectation that the Company has adequate resources to continue in operational existence for the foreseeable future. Accordingly, they continue to adopt the going concern basis in preparing the annual report and accounts. The company is in discussions with external investors for working capital support should the business need access to additional funding.”
Significant events
- “exceptional costs of £650,000 were incurred related to a legal dispute”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
5 active · 16 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| MUWANGA, Philippa | Secretary | 2020-06-16 | — | — |
| ESTRYN, Stephane | Director | 2019-03-27 | Jun 1973 | French |
| ILLINGWORTH, Steve, Mr. | Director | 2022-04-30 | Feb 1957 | British |
| MUNN, Neil Antony | Director | 2005-11-04 | Nov 1964 | British |
| SHAH, Anupam Manharlal | Director | 2021-05-04 | Sep 1972 | British |
Show 16 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| BAILEY, Sarah Anne | Secretary | 2014-01-13 | 2015-04-02 |
| BASRAN, Raj | Secretary | 2013-08-19 | 2017-01-18 |
| MAILE, Nigel Kingsley | Secretary | 2005-11-10 | 2009-04-30 |
| MUNIS, Joanne | Secretary | 2015-04-07 | 2020-06-16 |
| O'SHEA, Katharine Judith | Secretary | 2005-11-10 | 2013-09-19 |
| RAJ, Nicola | Secretary | 2017-06-07 | 2019-02-15 |
| OVALSEC LIMITED | Corporate Nominee Secretary | 2005-10-11 | 2005-11-10 |
| BOGLE, Nigel Peter Cranston | Director | 2005-11-10 | 2022-04-30 |
| CARROLL, James Dominic | Director | 2006-02-16 | 2012-07-04 |
| FENNELL, Benedict Nicholas | Director | 2006-02-16 | 2012-07-04 |
| JONES, Gwyn Meredydd | Director | 2005-11-10 | 2012-07-04 |
| MAILE, Nigel Kingsley | Director | 2005-11-10 | 2009-04-30 |
| MCCREATH, Alice | Director | 2012-07-04 | 2016-03-30 |
| O'KEEFFE, John | Director | 2006-02-16 | 2008-07-31 |
| PEARCE, David | Director | 2009-05-01 | 2012-07-04 |
| OVAL NOMINEES LIMITED | Corporate Nominee Director | 2005-10-11 | 2006-04-19 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Mr Nigel Peter Cranston Bogle | Individual | Significant influence | 2016-04-06 | Ceased 2022-04-30 |
| Mr Neil Antony Munn | Individual | Significant influence | 2016-04-06 | Ceased 2021-05-04 |
| Bbh Communications Limited | Corporate entity | Shares 25–50% | 2016-04-06 | Active |
Filing timeline
Last 20 of 121 total filings
Material constitutional events — rename, articles re-file, resolution
- 2025-07-07 MA Memorandum articles
- 2025-07-07 RESOLUTIONS Resolution
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2025-12-29 | AA | accounts | Accounts with accounts type full | |
| 2025-09-01 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-07-07 | MA | incorporation | Memorandum articles | |
| 2025-07-07 | RESOLUTIONS | resolution | Resolution | |
| 2024-12-23 | AA | accounts | Accounts with accounts type full | |
| 2024-09-06 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2024-08-15 | PSC07 | persons-with-significant-control | Cessation of a person with significant control | |
| 2023-11-17 | AA | accounts | Accounts with accounts type full | |
| 2023-09-13 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-12-28 | AA | accounts | Accounts with accounts type full | |
| 2022-10-20 | CS01 | confirmation-statement | Confirmation statement with no updates | |
| 2022-07-18 | AP01 | officers | Appoint person director company with name date | |
| 2022-07-01 | TM01 | officers | Termination director company with name termination date | |
| 2022-01-05 | DISS40 | gazette | Gazette filings brought up to date | |
| 2022-01-04 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2022-01-04 | GAZ1 | gazette | Gazette notice compulsory | |
| 2021-10-11 | AA | accounts | Accounts with accounts type full | |
| 2021-05-28 | SH01 | capital | Capital allotment shares | |
| 2021-05-28 | SH08 | capital | Capital name of class of shares | |
| 2021-05-28 | SH10 | capital | Capital variation of rights attached to shares |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 4
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
-37.3%
£3,546,000 £2,223,000
-
Cash
—
Not reported
-
Net assets
-22.4%
-£4,084,000 -£4,997,000
-
Employees
-12.5%
24 21
-
Operating profit
-412.1%
-£157,000 -£804,000
-
Profit before tax
-269.1%
-£249,000 -£919,000
-
Wages
-18.9%
£2,459,000 £1,995,000
Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers