DEPT PERSONALISED CONTENT LIMITED
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Next accounts due
2026-09-30 (in 4mo)
Last filed for 2024-12-31
Confirmation statement due
2027-04-18 (in 11mo)
Last made up 2026-04-04
Watchouts
None on the register
Cash
£4M
-3.5% vs 2023
Net assets
£3M
-13.7% lowest in 3 filed years
Employees
185
+12.8% highest in 4 filed years
Profit before tax
£5M
-1% first positive since 2022
Name history
Renamed 1 time since incorporation
- DEPT PERSONALISED CONTENT LIMITED 2023-03-06 → present
- FEED COMMUNICATIONS LIMITED 2005-04-04 → 2023-03-06
Net assets
8-year trend · vs Technology median
Accounts
8-year trend · latest reflected 2024-12-31
| Metric | Trend | 2019-04-30 | 2020-04-30 | 2021-04-30 | 2022-04-30 | 2022-05-01 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|---|
| Turnover | — | — | — | £20,069,685 | — | £19,628,189 | £39,329,922 | £43,982,147 | |
| Operating profit | — | — | — | -£1,170,247 | — | £2,637,509 | £5,024,309 | £5,354,459 | |
| Profit before tax | — | — | — | -£1,230,525 | — | £2,576,753 | £5,223,846 | £5,172,898 | |
| Net profit | — | — | — | -£1,160,567 | — | £1,868,629 | — | — | |
| Cash | — | — | — | £1,737,188 | — | £2,351,077 | £4,456,395 | £4,301,977 | |
| Total assets less current liabilities | — | — | — | — | — | £5,392,956 | £4,179,794 | £3,587,534 | |
| Net assets | — | — | — | — | — | £5,128,233 | £3,920,940 | £3,382,404 | |
| Equity | £3,715,725 | £3,911,173 | — | £3,259,604 | £3,259,604 | £5,128,233 | £3,920,940 | £3,382,404 | |
| Average employees | — | — | — | 121 | — | 132 | 164 | 185 | |
| Wages | — | — | — | £4,994,884 | — | £3,737,386 | £7,006,372 | £7,826,267 |
Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers
Ratios
Computed from the line items above — sparklines read oldest → newest
| Ratio | Trend | 2019-04-30 | 2020-04-30 | 2021-04-30 | 2022-04-30 | 2022-05-01 | 2022-12-31 | 2023-12-31 | 2024-12-31 |
|---|---|---|---|---|---|---|---|---|---|
| Operating margin | — | — | — | -5.8% | — | 13.4% | 12.8% | 12.2% | |
| Net margin | — | — | — | -5.8% | — | 9.5% | — | — | |
| Return on capital employed | — | — | — | — | — | 48.9% | 120.2% | 149.3% | |
| Interest cover | — | — | — | — | — | 38.12x | 29.55x | 27.91x |
Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.
Audit & accounting basis
- Accounting basis
- FRS 102
- Reporting scope
- Standalone (parent only)
- Auditor
- Hurst Accountants Limited
- Audit opinion
- Unqualified (clean)
- Going concern
- Affirmed
“In auditing the financial statements, we have concluded that the directors' use of the going concern basis of accounting in the preparation of the financial statements is appropriate. Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or collectively, may cast significant doubt on the Company's ability to continue as a going concern for a period of at least twelve months from when the financial statements are authorised for issue.”
Group structure
- DEPT PERSONALISED CONTENT LIMITED · parent
- Dept Personalised Content GmbH 100%
- Dept Personalised Content Inc 100%
- Dept Personalised Content Canada Ltd 100%
Significant events
- “In 2024, DEPT® achieved significant recognition across multiple prestigious award platforms: Webby Awards, Lovie Awards, Anthem Awards, Campaign's Global Agency of the Year Awards.”
Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers
People
2 active · 8 resigned
| Name | Role | Appointed | Born | Nationality |
|---|---|---|---|---|
| LUU, Hue Tuyet | Director | 2021-04-21 | Oct 1981 | British |
| SCHMID, Francois Louis | Director | 2021-12-17 | Jan 1981 | Dutch |
Show 8 resigned officers
| Name | Role | Appointed | Resigned |
|---|---|---|---|
| ARMSTRONG, John, Dr | Secretary | 2011-07-01 | 2015-03-25 |
| ARMSTRONG, Renee | Secretary | 2005-04-04 | 2011-06-20 |
| SWIFT INCORPORATIONS LIMITED | Corporate Nominee Secretary | 2005-04-04 | 2005-04-04 |
| ARMSTRONG, Robert Giles | Director | 2005-04-04 | 2019-06-07 |
| LLOYD, Alicia Maria | Director | 2020-05-01 | 2024-04-22 |
| LYNCH, Matthew Mark Stewart | Director | 2015-11-01 | 2024-04-22 |
| REEVES, Andrew | Director | 2018-09-11 | 2020-12-31 |
| INSTANT COMPANIES LIMITED | Corporate Nominee Director | 2005-04-04 | 2005-04-04 |
Ownership
Persons with significant control
| Name | Kind | Nature of control | Notified | Status |
|---|---|---|---|---|
| Dept Personalised Content Group Limited | Corporate entity | Shares 75–100%, Voting 75–100%, Appoints directors | 2019-06-07 | Active |
| Robert Giles Armstrong | Individual | Shares 75–100%, Voting 75–100% | 2016-04-06 | Ceased 2019-06-07 |
Filing timeline
Last 20 of 92 total filings
Material constitutional events — rename, articles re-file, resolution
- 2023-03-06 CERTNM Certificate change of name company PDF
| Date | Type | Category | Description | |
|---|---|---|---|---|
| 2026-04-14 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-09-18 | AA | accounts | Accounts with accounts type full | |
| 2025-04-09 | PSC05 | persons-with-significant-control | Change to a person with significant control | |
| 2025-04-09 | CH01 | officers | Change person director company with change date | |
| 2025-04-08 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2025-01-21 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-01-21 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2025-01-20 | MR01 | mortgage | Mortgage create with deed with charge number charge creation date | |
| 2024-09-27 | AA | accounts | Accounts with accounts type full | |
| 2024-05-02 | TM01 | officers | Termination director company with name termination date | |
| 2024-05-01 | TM01 | officers | Termination director company with name termination date | |
| 2024-04-25 | CH01 | officers | Change person director company with change date | |
| 2024-04-25 | CH01 | officers | Change person director company with change date | |
| 2024-04-25 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-09-27 | AA | accounts | Accounts with accounts type full | |
| 2023-04-17 | CS01 | confirmation-statement | Confirmation statement with updates | |
| 2023-03-06 | CERTNM | change-of-name | Certificate change of name company | |
| 2023-02-06 | AA01 | accounts | Change account reference date company previous shortened | |
| 2023-01-12 | AA | accounts | Accounts with accounts type full | |
| 2023-01-09 | AD01 | address | Change registered office address company with date old address new address |
Public-record activity
Raw counts from Companies House — last 12–24 months
- Filings
- 2
- Capital events
- 0
- Officers appointed
- 0
- Officers resigned
- 0
last 12 months
last 24 months
last 12 months
last 12 months
Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.
Year-on-year
FY2023 → FY2024 · period ending 2024-12-31 vs 2023-12-31
-
Turnover
+11.8%
£39,329,922 £43,982,147
highest in 4 filed years
-
Cash
-3.5%
£4,456,395 £4,301,977
-
Net assets
-13.7%
£3,920,940 £3,382,404
lowest in 3 filed years
-
Employees
+12.8%
164 185
highest in 4 filed years
-
Operating profit
+6.6%
£5,024,309 £5,354,459
highest in 4 filed years
-
Profit before tax
-1%
£5,223,846 £5,172,898
first positive since 2022
-
Wages
+11.7%
£7,006,372 £7,826,267
highest in 4 filed years
Each % is (latest − prior) ÷ |prior| for the line item as filed. Periods don't have to be exactly 12 months apart — a long or short period (typical around incorporation or year-end changes) will distort the comparison. Lines a company doesn't report are omitted. About these numbers