SPIN MASTER TOYS UK LIMITED

1. SPIN MASTER TOYS UK LIMITED 2004-11-22 → present
2. WAGEFORM LIMITED 2004-09-29 → 2004-11-22

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Accounting basis

FRS 102

Reporting scope

Standalone (parent only)

Auditor

Grant Thornton UK LLP

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“The Directors are not aware of any circumstances that may adversely affect the Company's current trading position. Accordingly, the Directors believe it is appropriate to prepare the financial statements on the going concern basis.”

Significant events

• “Despite ongoing economic challenges in the UK throughout 2024, the toy market demonstrated resilience, with overall sales reaching £3.4 billion, according to figures from Circana.”
• “A notable 51% surge in sales during the week leading up to Christmas significantly boosted this performance. Although total sales for the year declined by 3.7%, several toy categories still achieved growth.”
• “During the year to 31 December 2024, the Company's revenue has seen a decline year-on-year by (-22.6%), to £33.9 million in 2024 from £43.8 million in 2023.”
• “Paw Patrol revenue decreased by -28% compared to the prior year. The release of "PAW Patrol: The Mighty Movie" was released in February 2024, "Rubble & Crew," which began airing in the second half of 2023 continued to perform well in 2024.”
• “The Kinetic Sand brand continues to solidify its evergreen status. Its steady popularity and strong growth +4.1% in revenue was paired with positive online reviews and popular social media presence.”
• “Gabby's Dollhouse saw a significant revenue decline -48.8% compared to the previous year. Gabby's Dollhouse secured network launches in the UK in 2024 across both Tiny Pop and Nick Jr. UK.”
• “Monster Jam revenue was up by +16.3% versus prior year. In 2024, the Company launched a new line of Marvel-themed Monster Jam toys.”
• “Spin Master Entertainment premiered a new fantasy-adventure series Unicorn Academy. Spin Master's Netflix-original series Unicorn Academy first aired in November 2023 followed by a second season of episodes released in June 2024. Unicorn Academy saw a strong debut in the UK toy market in 2024, earning a top 5 ranking among new properties.”
• “Tech Deck revenue was down by -12.9% versus prior year. The Tech Deck brand unveiled official Paris 2024 Olympic licensed product.”
• “In 2024, the Company launched other new products like Unicorn Academy, Rubble and Ms. Rachel. Cool Maker Go Glam Nail Studio launched.”
• “The Company's Cost of sales saw a reduction of 20.6%, from £20.7 million in 2023 to £16.4 million in 2024.”
• “January 2025, Spin Master UK won two awards at the UK Toy Industry Awards: Toy Supplier of the Year and Interactive Toy of the Year for Hex Bots Wall Crawler Gecko.”
• “In 2025, kids will be able to press, squish and slice an all new Kinetic Sand SquishPizza playset.”
• “In 2025, Spin Master will introduce CrystaLynx Dragons crystal eggs, with a matching 12.5-inch articulated dragon figure inside. For the How to Train Your Dragon franchise, Spin Master's toy collection in 2025 will include the Ultimate Plasma Blast Toothless.”
• “In 2025, Spin Master will also bring to market a new interactive toy for Universal Picture's Jurassic World Rebirth, leveraging the Hatchimals' hatching technology.”
• “Spin Master will unveil a new collection of Gabby's Dollhouse toys in 2025.”
• “In 2025, Ms. Rachel new products include a Potty Time with Bean Playset and a 26-piece Melissa & Doug Ms. Rachel Wooden Phonics Alphabet Sound Puzzle.”
• “In 2025, new Melissa & Doug products, include the Blockables building blocks and the WaterWOW! paint-with-water colouring book.”
• “In 2025, the Activities category will launch Stack'd Heishi bracelet studio.”
• “Spin Master continues to further innovate in the Rubik's portfolio and expand its distribution. In 2025, innovation on the Rubik's brand will continue with the Rubik's Pulse cube.”
• “In 2024, a new interactive egg, the Hatchimals Alive Mystery Hatch, was released introducing the next generation of kids to an all-new Hatchimals.”
• “In 2025, Spin Master will launch Bloomables by Hatchimals, introducing a new unboxing experience with two surprise transformations.”
• “Expanding on the innovation and application of advanced technologies, the Company released new iterations for Bitzee digital pets. In 2025, a new Bitzee Hamster Ball will roll out with new hamster friends, each with their own unique personalities, in addition to a Jurassic World themed Bitzee.”
• “During the fiscal year ended 31 December 2024, the Company declared and paid an interim dividend of £8,000,000 which represents 18p per share.”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

8

last 12 months

Capital events

0

last 24 months

Officers appointed

2

last 12 months

Officers resigned

2

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

• Turnover

  -22.6%

  £43,821,329 → £33,923,106

• Cash

  -7.2%

  £2,940,652 → £2,728,736

• Net assets

  -14.6%

  £56,276,421 → £48,049,334

• Employees

  -10.1%

  69 → 62

• Operating profit

  +274.6%

  -£231,647 → £404,466

• Profit before tax

  +250.8%

  £306,648 → £1,075,804

• Wages

  +7.2%

  £5,009,184 → £5,369,959

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers