ICONIC LONDON (HOLDINGS) LIMITED

1. ICONIC LONDON (HOLDINGS) LIMITED 2018-07-16 → present
2. HARMONY HEALTH & BEAUTY (CHIGWELL) LIMITED 2004-01-13 → 2018-07-16

Values shown as filed in the company's annual accounts. — indicates the figure wasn't present under that line item in that period. About these numbers

Margins divide P&L lines by turnover. Gearing is liabilities over total assets. Current ratio is current assets over creditors falling due within one year. Interest cover is operating profit over absolute finance costs. Sector-distribution context coming next.

Accounting basis

FRS 102

Reporting scope

Standalone (parent only)

Auditor

BDO LLP

Audit opinion

Unqualified (clean)

Going concern

Affirmed

“The Group and Parent Company's going concern is, by virtue of its reliance on a subsidiary's finance arrangement, intrinsically linked to the wider group headed by Nitumen Group Limited and its combined compliance with covenants. Going concern, by nature, is based on future estimated performance, and as such, despite the combined group's anticipated strong levels of profitability, the current debt arrangements in place set a high covenant requirement in relation to future profitability which, if the estimates vary could result in a future covenant breach event. This risk is offset by the following mitigating items: 1. The directors maintain a strong working relationship with the lenders, Oldenburgische Landesbank AG, and are confident that should the above exceptional circumstances occur they would be able to renegotiate the covenants in order to prevent a breach.”

Significant events

• “In 2024 sales of the Company declined by 16% year on year. The 2024 drop in sales can be explained by a number of contributing factors. The brand made a strategic choice to change its influencer marketing strategy... Then, at US retailer Sephora some significant stock returns from stores were incurred during 2024... Marketing strategies are being changed in 2025 to address this.”
• “Sales also grew in the EMEA region during 2024 due to increased demand from the Middle East distributor as well as notable growth in Romania...”
• “Sales in the home market of the UK declined by 15% in total...”

Auditor, going-concern and subsidiary information is drawn from the narrative of the latest annual accounts. About these numbers

Filings

3

last 12 months

Capital events

0

last 24 months

Officers appointed

0

last 12 months

Officers resigned

0

last 12 months

Direct counts from the register. No score, no rating — see the Filing timeline for the underlying events.

• Turnover

  -16.4%

  £23,701,140 → £19,818,247

• Cash

  -21.3%

  £949,424 → £747,345

• Net assets

  +18.5%

  £6,131,065 → £7,266,484

• Employees

  -6.1%

  33 → 31

• Profit before tax

  -57.4%

  £3,306,691 → £1,410,174

• Wages

  -3.1%

  £1,532,093 → £1,485,254

Each % is (latest − prior) ÷ |prior| for the line item as filed. The comparison is only shown when the latest and prior accounts cover broadly equal-length periods — short or long stubs (typical around incorporation or a year-end change) are suppressed rather than misrepresented. Lines a company doesn't report are omitted. About these numbers